Coremetrics / IBM Digital Analytics (discontinued) vs. Zimbra by Synacor

IBM analytics has continued to improve upon the days of being the original core metrics. After using the updated version for quite some time, it has been great at providing the needed analytics to measure ROI and goal performance for our quarterly KPI's. It has resulted in a great increase in web engagements although we are a midsize company, smaller outfits may not need such an expensive option.

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Zimbra is great for an email system for a medium or large organization with appropriate IT staffing. The system is easy to use for end-users, and has a fantastic web interface. Unfortunately, it is overly complex, when considering staffing requirements and price, when compared with Office 365 or Google Apps for smaller organizations. For other education customers, it is hard to compete with Microsoft and Google providing their services for "Free" now though

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• IBM CXA comprises an acquisition called Tealeaf. This tool has deep heritage and this is evident in its present-day capabilities.
• The Universal Behaviour Exchange or UBX puts the concept of personalisation at the forefront. The ability to combine physical (analog) and digital transactions to create the complete picture of a customer journey, is a stand out benefit.
• The solution does not have to involve the purchase of software. IBM CXA can be sold as a service bundled with analytics as a service. This not only lowers the cost of ownership, it gets around one of the principal issues. Strong staff with design and analytical capability to drive the solution and deliver tangible benefits.
• The seamless integration of Watson AI services to help with the heavy lifiting. Watson reinforces the analytical focus this solution has and can learn to recognise situations specific to a company.

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• Filter emails with specific information required.
• Very good storage capacity.
• Has a mobile version and another web.
• It has a friendly and modern graphic interface.
• It is compatible with all operating systems.

• The user interface is in Flash, which can be very frustrating and slow at times. Apparently, this is to be transitioned in a future release.
• Can only segment the last 93 days of data. Any historical segmentation beyond the 93 days must be run in Explore (which is credit based, and has its own limitations with the number of credits per month, based on the initial contract with IBM).
• Reports can only display 93 days of data at a given time for custom date ranges. There are pre-programmed date ranges setup with IBM during implementation (last week, last month, last quarter etc.), but are not flexible enough to answer more specific questions.
• Certain reports cannot have segments applied, making answering some simple questions a bit more tricky. For example, I can create a segment around mobile devices and apply it to the marketing channels report, but I can't create a marketing channel segment and apply it to the mobile reports.
• Built in API calls allows for nice report design and automation.

• Zimbra's mobile application leaves much to be desired; it is its weakest point.
• This forces the use of third-party applications on smartphones, which only offer a more or less complete integration with the ActiveSync protocol.
• Zimbra allows for an on-premise scenario, which is not for everyone, especially considering that the trend nowadays is to outsource email; in any case, it also offers this alternative.
• The cost of Zimbra as a SaaS solution comes too close to that of more widely adopted competing options.
• Zimbra lacks a robust integrated chat system, which its competitors offer.
• It lacks AI integration.

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IBM Digital Analytics is a great solution for our clients and I believe they offer the best solution for the retail space. We have access to IBM support via email or live chat and they can answer many of the reporting questions that come up. IBM is receptive to our feedback of the product so I am confident they will continue making improvements

Very easy to implement and use.

The web usability of the solution is adequate, with all functions integrated into a single interface. However, it is important to note that in the desktop environment, it lacks its own application and relies on ActiveSync synchronization with reference solutions like Outlook or Thunderbird. Some features, such as the briefcase, will be excluded. The same happens on smartphones.It is also common for competing solutions to include integrated chat or video call tools, which Zimbra lacks. These shortcomings are among the most frequently requested by users.

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Never had any issues

As reports are templated, the system is pretty quick. Sometimes you have to wait a bit for a report to render. Or you might have to re-load the page. But there is no real issue here and the system is on par with other similar systems.

Overall, the level of support is very good and I would say it is a strong asset of the solution. However, you can sometimes feel that there is a difference of level among the support team.

Online training is really great. One of the best assets that they have. Lots of great videos, pop quizzes at the end of each module. Fantastic. Other tools have similar features, but not as good.

See previous comment: reading and understanding the encyclopedic implementation guide is a must.

Overall, we were satisfied with the implementation. We perhaps should have spent more time consulting with Zimbra or others regarding best practices but as we got to know the system better we were able to make changes relatively easily after the fact.

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Much of the work we did in IBM Digital Analytics could have been answered through Google Analytics, a much simpler, agile and FREE solution set. Not mention, given the vast number of Google Analytics USERS, free and actionable support is simply a click away ... this compared to IBM Digital Analytics fractured and often absent support service.

Zimbra is a significantly cheaper option than one of the Microsoft solutions, such as Exchange. It is able to run in a free environment, as it is in the case of Linux. It offers the advantages of a powerful mail manager, such as indexed searches and the integration of contacts and notes, all in one platform. It is constantly updated and the operation of its connection in mobile equipment is remarkable and very efficient. Additionally, it is able to easily integrate with Outlook solutions with its connector, which brings all the benefits of Zimbra to the user under the interface known as "mail manager." So far, I have been using Zimbra for several years and I have not missed my previous work platforms.

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This solution can support large amount of data and transaction. The way that user management features are built, it shows it is meant for large organizations.

• We spend too much time trying to work around bugs on the new UI.
• We spend too much time trying to figure out how to make certain segments work because support and the knowledge center are lackluster.
• Our sales rep is very unresponsive and leaves us searching for a lot of answers on our own, including what other products we may benefit from that IBM offers.

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• Zimbra is a cheaper email service than other similar platforms and in my point of view offers better features, that's why the company migrated services to this platform several years ago and without a doubt, it has been the best investment.
• Zimbra has a more user-friendly interface for employees, this has improved response times to external customers of the company.
• The implementation of Zimbra in the company motivated the IT engineering department to make improvements in open source to adapt it to the needs of the company.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info