Coremetrics / IBM Digital Analytics (discontinued) vs. QuickBooks Commerce

IBM analytics has continued to improve upon the days of being the original core metrics. After using the updated version for quite some time, it has been great at providing the needed analytics to measure ROI and goal performance for our quarterly KPI's. It has resulted in a great increase in web engagements although we are a midsize company, smaller outfits may not need such an expensive option.

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Using TradeGecko requires to the company to make compromises. Which compromises depends on the business, what they are using for other 3rd party applications and what they sell. You need to be very good with excel since you are able to upload and modify most files, which gives you major control over your data. They however need to modify the way in which new inventory items get loaded, as it is quite awkward if you use variants. 'Reports' as has been described prior has improved dramatically and most if not all can be downloaded in CSV/Excel format. This allows you to build your own reports with the data from the system. If your business is very complex in nature, TradeGecko probably isn't the system for you. If you are doing thousands of transactions a day, again this is not the system. However, if you are a small to smaller mid-sized business, the system, its cost and the 3rd party applications make it worth a first second and third look.

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• IBM CXA comprises an acquisition called Tealeaf. This tool has deep heritage and this is evident in its present-day capabilities.
• The Universal Behaviour Exchange or UBX puts the concept of personalisation at the forefront. The ability to combine physical (analog) and digital transactions to create the complete picture of a customer journey, is a stand out benefit.
• The solution does not have to involve the purchase of software. IBM CXA can be sold as a service bundled with analytics as a service. This not only lowers the cost of ownership, it gets around one of the principal issues. Strong staff with design and analytical capability to drive the solution and deliver tangible benefits.
• The seamless integration of Watson AI services to help with the heavy lifiting. Watson reinforces the analytical focus this solution has and can learn to recognise situations specific to a company.

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• Interface with WooCommerce.
• Interface with Xero.
• Maintain Perpetual Inventory (less than 0.001% difference in value of inventory in TG and Xero).
• Works with ShipStation extremely well.
• Works with major EDI vendors (with reservations).

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• The user interface is in Flash, which can be very frustrating and slow at times. Apparently, this is to be transitioned in a future release.
• Can only segment the last 93 days of data. Any historical segmentation beyond the 93 days must be run in Explore (which is credit based, and has its own limitations with the number of credits per month, based on the initial contract with IBM).
• Reports can only display 93 days of data at a given time for custom date ranges. There are pre-programmed date ranges setup with IBM during implementation (last week, last month, last quarter etc.), but are not flexible enough to answer more specific questions.
• Certain reports cannot have segments applied, making answering some simple questions a bit more tricky. For example, I can create a segment around mobile devices and apply it to the marketing channels report, but I can't create a marketing channel segment and apply it to the mobile reports.
• Built in API calls allows for nice report design and automation.

• - Couldn't integrate with existing QBO account. Had to set up a new QBO account and transfer all data, create lots of journal entries - was very time-consuming and labor-intensive. Caused some financial discrepancies to resolve.
• - Have to process returns on Amazon and Shopify orders manually
• - Tax-inclusive is not allowed - European sales are tax inclusive - can't import order with VAT included. Looks like the software is suitable for US only. Have to create such orders manually in Commerce and then manual journal entries in QBO
• - Supports accrual accounting method only. In cash - it's a mess
• - Support - not knowledgeable enough - I could only call for support (now they have chat) and they always had to get with the back-end and every call was not less than 1 hour. At the end I would get a link for the training materials
• - Inventory not synching timely sometimes - I have a screenshot proving that inventory on our Amazon account was 0 but Commerce still had quantities, I had to manually press synch
• - Shipping line from Shopify orders is not coded to Shipping income account but goes together with Sales of product income account
• - When partial of the PO is received, not able to create a bill for the partial. There're only 2 settings: either bill created at the time of PO creation (for the whole PO amount - which increases your AP right away) or at the time the whole PO received. It works only when PO is shipped as a whole.

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IBM Digital Analytics is a great solution for our clients and I believe they offer the best solution for the retail space. We have access to IBM support via email or live chat and they can answer many of the reporting questions that come up. IBM is receptive to our feedback of the product so I am confident they will continue making improvements

TG works well for us.

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Very easy to implement and use.

TG is good and easy to use, but could be improved

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Never had any issues

As reports are templated, the system is pretty quick. Sometimes you have to wait a bit for a report to render. Or you might have to re-load the page. But there is no real issue here and the system is on par with other similar systems.

Overall, the level of support is very good and I would say it is a strong asset of the solution. However, you can sometimes feel that there is a difference of level among the support team.

Support team just sends links to blog posts that are often out of date.

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Online training is really great. One of the best assets that they have. Lots of great videos, pop quizzes at the end of each module. Fantastic. Other tools have similar features, but not as good.

See previous comment: reading and understanding the encyclopedic implementation guide is a must.

Much of the work we did in IBM Digital Analytics could have been answered through Google Analytics, a much simpler, agile and FREE solution set. Not mention, given the vast number of Google Analytics USERS, free and actionable support is simply a click away ... this compared to IBM Digital Analytics fractured and often absent support service.

Each of the applications has a specific place. We select and implement the best solutions for our clients based on their budget and requirements. This is often determined by integration requirements. We like to say that every application with do a different 95% of what you need it to. There will always be a different 5% to forgo between applications.

This solution can support large amount of data and transaction. The way that user management features are built, it shows it is meant for large organizations.

• We spend too much time trying to work around bugs on the new UI.
• We spend too much time trying to figure out how to make certain segments work because support and the knowledge center are lackluster.
• Our sales rep is very unresponsive and leaves us searching for a lot of answers on our own, including what other products we may benefit from that IBM offers.

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• No real ROI - we're stilling pulling reports from multiple platforms.
• Positive - segregation of wholesale and DTC orders in Shopify.

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