CoSchedule Marketing Suite vs. FirstSpirt CMS vs. Maglr

CoSchedule is great for businesses or agencies who need an overview of all their marketing efforts, and who want to establish collaboration between multiple departments. The calendar view is one of the best we've worked with and makes it easy to see exactly what's happening. There is some slight clunkiness when it comes to admin-related tasks, and a few things aren't easy to find, but there's great support.

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Crownpeak DXM is a great solution if you are looking for a flexible platform that allows engineers to quickly develop while also making it easy for content authors to work especially in scenarios where you need multi-language support. It is also good for scenarios where you want a cloud-based solution and are looking for just one vendor to handle hosting and offer the CMS.

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Maglr is suited for: 1. Thought Leadership - Blog Posts ∙Point of View Papers. ∙White Papers. ∙Articles for the
Media. ∙Interviews with
Business Leaders. ∙Diversity and
Inclusion Stories. 2. Documentation Services - Product Documentation
and Release Notes ∙User Guides ∙Configuration and
Installation Guide


Quick Start Guides. 3. Event-Based Collateral ∙Speeches - Emcee Scripts ∙Interview/Moderator
Q&A. ∙Standees ∙Posters/Banners ∙Danglers ∙Flyers/Giveaways ∙Logos


Creative Themes 4. Interactive Assets - Videos (Motion
Graphics) ∙Interactive Web Pages ∙Podcasts ∙GIFs ∙Webcasts and Webinars 5. Short Content - Social Media Posts ∙Creatives: Images, GIFs, Short Videos ∙Company Profiles or Leaders’ Bios

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• Best time to post is great at updating to when we get the most engagement by platform
• Requeue tool to slate out additional posts for a given piece of content is a huge time saver
• Aggregate analytics tool shows us a peek across our posts on a given platform that's actually easier to read than the platform itself

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Independently Invited by TrustRadius

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• Build & manage digital experiences without dependency on your IT team
• Built-in Digital Quality tool (DQM) tool allows you to check the quality of content and any accessibility issues and immediately flag any issues before publishing.
• Build websites with the component-based technology and spend less effort in creating the best user experience for the end-user

• Creation of Content Strategy.
• Creating Editorial Calendar.
• Creating Content Structure.

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Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• The platform seems sluggish as of late, likely as a result of the robust amount of data we are entering and the number of filters we're creating.
• Social media scheduling exists, but we do run into publishing errors more often then we'd like.
• Task templates when updated are not retroactive, so when you create projects for an entire year and then change a template, you need to go back and change them manually.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• Crownpeak moved to a web browser admin tool in 2018, which has made the admin experience much better, but there are still a couple of features missing from the browser version that won't arrive until later in 2019.
• Integration with 3rd party digital asset management tools would be great.
• Smoother integration with source control would be nice.

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• Creation of Marketing collateral.
• Sales ennoblement pitches.
• Pricing flexibility.

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Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

None of our Crownpeak clients are currently thinking about replatforming.

The interface is very intuitive, from setting up social profiles, to posting, to tags, to optimizing for best day/time to post. It's super easy to scan the aggregate analytics. The calendar is very easy to grok at a glance, and the more advanced functionality is intuitive to set up.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

Crownpeak DXM is a flexible easy to use CMS platform speaking to the most challenging localization scenarios. Crownpeak users have the freedom to integrate DXM platform with their existing technology at no cost. Moving from legacy systems to the Saas platform is painless and cost-effective. Extensive targeting and personalization options are something that users will benefit from.

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Invited by the Vendor

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We have never encountered any issues with the availability.

Pages load very fast on production (assuming you develop with basic SEO practices in place) due to Crownpeak's publishing architecture. The slide downside is that publishing can be a bit slow at times.

I didn't have to use their official support, but I can say that they put out a lot of content online to help users. Their YouTube page has quite an array of tutorial videos explaining how things work and how to get the most out of their tools. If you're struggling, before picking up a phone or blasting off an email, try searching for your problem on YouTube or their forums.

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Crownpeak DXM's service and support are outstanding. We have immediate access to both the tech support team and the software engineering team. We can get a support person on the phone whenever needed, and we can schedule impromptu training sessions at any time. Best support I have ever received from a platform provider in 20 years of software and application development.

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We received on-site training from Crownpeak, the trainer had touched upon every possible scenario and provided great insights about the product & ease of implementation.

My team left training with a solid understanding of how to use the product and the developer training ended with a test to ensure the ability to properly develop was learned properly. Recently, Crownpeak has added a self-paced training option which makes it extremely flexible to on-board new developers.

SaaS model is perfect for us to avoid slow and costly version updates to get access to new features and functions. Crownpeak is a true SaaS model, so we get all the good new stuff without the need to invest in effort, time or money. this frees our teams to focus on content creation and deployment, which is pretty fast because the DXM publishes straight to html through the headless model.

CoSchedule provides collaborative planning of projects. The calendar view is very well designed. Meetings and tasks can be scheduled and tracked easily. Whatever is being done, no matter how big the task/project is, it gives a bird-eye view of everything. Additionally, it also integrated very well with WordPress. Their customer service team is also very helpful.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

I was not at this team within my organization during the evaluation period of Crownpeak. However, my previous team used Sitecore. Crownpeak is a bit easier to use from a UI perspective and has more creative options within the tool. Sitecore's clunky UI also was a reason I found out later why we ended up using Crownpeak as our DXM.

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Maglr helped us by creating the content hub. 1. Getting dedicated content
idealization, creation, and distribution engine that not only executes content
strategies but also creates them and amplifies your brand voice. Powered by a
team of content marketing experts, this is a one-stop for all your content
needs. 2. Greater reach and stronger digital footprint with improved
brand awareness.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

In some recent projects we have delivered to our clients, we were able to roll out sites in shorter time period due the scalability of the Crownpeak's DXM solution.

• It has saved me about 1 hour per day to keep things organized from Asana to WordPress.
• By not having a functioning Google Doc import feature, it costs me about 30 minutes for each blog post to copy paste all the content, images, etc.
• By bundling too many features into their plans, many of which we don't use (e.g. social media scheduling), we lose a little ROI because we are not using the full feature set. We use and prefer Buffer for social media, so when CoSchedule raised their price $40+ per month on features we would not be using, that hurt.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• I'm pretty sure it raises our back-end development costs by making the development process (of creating input forms and producing outputs from the content) more complicated and painful than it needs to be.
• It helps lock our clients in to us because not a whole lot of agencies have Crownpeak expertise.
• It helps our clients not have to deal with their own IT teams, which they tend to dislike working with.

Incentivized

Invited by the Vendor

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• Optimizing social media channels.
• Deploying content marketing workflows.
• Identifying the right distribution channels and platforms.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info