CoSchedule Marketing Suite vs. OpenText MediaBin

CoSchedule is great for businesses or agencies who need an overview of all their marketing efforts, and who want to establish collaboration between multiple departments. The calendar view is one of the best we've worked with and makes it easy to see exactly what's happening. There is some slight clunkiness when it comes to admin-related tasks, and a few things aren't easy to find, but there's great support.

Incentivized

If you want to share (or access) the most current version of any content MediaBin can be useful for ensuring that you are getting the right thing - assuming you can find it. Another useful functionality - OS sharing or exporting different file formats for a file. Often PDF works, but sometimes you need a file in a different image format and the software can allow that.

Incentivized

• Best time to post is great at updating to when we get the most engagement by platform
• Requeue tool to slate out additional posts for a given piece of content is a huge time saver
• Aggregate analytics tool shows us a peek across our posts on a given platform that's actually easier to read than the platform itself

Incentivized

• Export files in multiple formats
• Help reduce email clutter as a central repository
• Help with version control

Incentivized

• The platform seems sluggish as of late, likely as a result of the robust amount of data we are entering and the number of filters we're creating.
• Social media scheduling exists, but we do run into publishing errors more often then we'd like.
• Task templates when updated are not retroactive, so when you create projects for an entire year and then change a template, you need to go back and change them manually.

Incentivized

• Search is often a chellenge - using the file name or "item number" doesn't always bring up the expected results.
• Navigation is not intuitive in places - finding different functions
• The export function is powerful but not always clear, several options seem like the same thing. e.g. Do I need FTP ot HTTP download? Do I care?

Incentivized

The interface is very intuitive, from setting up social profiles, to posting, to tags, to optimizing for best day/time to post. It's super easy to scan the aggregate analytics. The calendar is very easy to grok at a glance, and the more advanced functionality is intuitive to set up.

Incentivized

I didn't have to use their official support, but I can say that they put out a lot of content online to help users. Their YouTube page has quite an array of tutorial videos explaining how things work and how to get the most out of their tools. If you're struggling, before picking up a phone or blasting off an email, try searching for your problem on YouTube or their forums.

Incentivized

CoSchedule provides collaborative planning of projects. The calendar view is very well designed. Meetings and tasks can be scheduled and tracked easily. Whatever is being done, no matter how big the task/project is, it gives a bird-eye view of everything. Additionally, it also integrated very well with WordPress. Their customer service team is also very helpful.

Incentivized

I was not involved in the selection process but MediaBin seems to be more of a "repository" than a "file-folder" system. It also displays thumbnail previews of files making it useful for sorting through visual elements, like photos or PDFs. I am not certain how it compares with regard to version history.

Incentivized

• It has saved me about 1 hour per day to keep things organized from Asana to WordPress.
• By not having a functioning Google Doc import feature, it costs me about 30 minutes for each blog post to copy paste all the content, images, etc.
• By bundling too many features into their plans, many of which we don't use (e.g. social media scheduling), we lose a little ROI because we are not using the full feature set. We use and prefer Buffer for social media, so when CoSchedule raised their price $40+ per month on features we would not be using, that hurt.

Incentivized

• This software is more of a tool that resides in the background, so it is difficult to measure ROI.
• One negative impact is the challenges of managing access and thus limiting productivity when people can't access things.
• Another negative impact is the poor search functionality reducing productivity in finding the correct files when needed.

Incentivized