Countly vs. Omnisend

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Countly
Score 8.0 out of 10
Mid-Size Companies (51-1,000 employees)
Countly is a product analytics solution and innovation enabler that helps teams track product performance and customer journey and behavior across mobile, web, and desktop applications. Ensuring privacy by design, Countly helps the user to innovate and enhance products to provide personalized and customized customer experiences, and meet key business and revenue goals. Countly empowers companies of any size or location to grow their business by helping them securely process billions of…N/A
Omnisend
Score 4.4 out of 10
N/A
Omnisend (formerly Soundest) is an email marketing solution built specifically for eCommerce platforms, from the London based company of the same name.
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Pricing
CountlyOmnisend
Editions & Modules
Countly Enterprise Edition
Personalized Plans
per month per data point
Countly Community Edition
Free Forever
Free plan
$0
Standard plan
$16
Pro plan
$59
Offerings
Pricing Offerings
CountlyOmnisend
Free Trial
YesNo
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeNo setup fee$16 Month
Additional DetailsCustomizable, with free Community Edition (free forever) and free Enterprise Edition trial (free for 1 Month).Omnisend offers three pricing plans: Free, Standard and Pro. Using Free plan you'll be able to explore all of Omnisend's features (emails, SMS, push notifications, popups, segmentation, analytics, etc), send up to 500 emails and push notifications, plus 60 SMS per month at no cost. The standard plan starts at $16 per month, you get everything in Free, unlimited web push notifications, a customer success manager and 24/7 support. From $59 per month, you can use Pro plan and send unlimited emails and push notifications, get advanced reporting features, a dedicated Customer Success Manager, and priority 24/7 support. You'll also get free SMS credits equal to the price of your plan.
More Pricing Information
Features
CountlyOmnisend
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Countly
-
Ratings
Omnisend
4.5
6 Ratings
57% below category average
WYSIWYG email editor00 Ratings7.06 Ratings
Dynamic content00 Ratings1.16 Ratings
Ability to test dynamic content00 Ratings6.06 Ratings
Landing pages00 Ratings7.13 Ratings
A/B testing00 Ratings7.14 Ratings
Mobile optimization00 Ratings8.04 Ratings
Email deliverability reporting00 Ratings2.16 Ratings
List management00 Ratings1.16 Ratings
Triggered drip sequences00 Ratings1.14 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Countly
-
Ratings
Omnisend
1.1
6 Ratings
150% below category average
Dashboards00 Ratings1.15 Ratings
Standard reports00 Ratings1.16 Ratings
Custom reports00 Ratings1.13 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
Countly
-
Ratings
Omnisend
7.4
3 Ratings
14% below category average
Link Tracking00 Ratings7.52 Ratings
Image Validation00 Ratings6.92 Ratings
Inbox Display00 Ratings7.12 Ratings
Email Previews00 Ratings8.03 Ratings
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CountlyOmnisend
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User Ratings
CountlyOmnisend
Likelihood to Recommend
8.0
(6 ratings)
2.1
(6 ratings)
Support Rating
7.0
(1 ratings)
5.0
(1 ratings)
User Testimonials
CountlyOmnisend
Likelihood to Recommend
Countly
Whether you're planning to include it into a website or a mobile application, this arrangement is simple to implement. The best feature has to be its superb "division," which allows you to delve deeper into your data without using SQL-like queries. On Ubuntu, the free "group version" can act organically aided.
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Omnisend
It's kind of an automation workflow, but for example you can set up a popup to appear at a specific time on a specific product page and offer the visitor something. The visitor then signs up and then (after you've set up your automation sequence) that visitor gets a specific welcome page based on the popup they signed up through, and then a specific order confirmation email and everything else flows from that specific popup. That's great because it's allowed us to sort of fine-tune our offerings to get our visitors' emails in the first place and offer, for example, someone browsing a product page for 3 minutes something different than someone staying 20 seconds on the homepage and then leaving.
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Pros
Countly
  • Open-source and Self-hosted - Countly can be completely self-hosted, which makes it really easy to offset costs of a competing service like Segment or Mixpanel for early-stage companies.
  • A large number of SDKs and platform support - Countly provides fairly comprehensive support for mobile applications and general tracking. As a result, it's pretty easy to create comprehensive tracking of events for any company.
  • Custom queries, access to data - You have instant access to data and extensive customizability which makes this platform fairly easy to use for any purpose of user and market tracking.
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Omnisend
  • Provides a campaign booster to improve open and click rates
  • Gathering of post-sale customer feedback
  • Integrated SMS automation
  • Reduces manual tasks by use of pre-built marketing automation workflows.
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Cons
Countly
  • No specific thing in mind. All is good except sometimes the customer service lags a little when you have problems setting up the tool.
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Omnisend
  • Initial setup wasn't firing right, support issue was handled pretty quickly and easily.
  • It does not go back and put previous orders/customers into the automation. It will only work with go-forward customers from the time you install the product. (At least that's what the outcome of our support inquiry told us...).
  • Would like to see more sample templates and campaigns.
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Support Rating
Countly
Countly practically does everything you need it to do. However, it can have challenges of its own sometimes.
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Omnisend
Support is weird. They ask you to keep everything in one thread, but they can't see your replies if they forward it to tech, and things easily get lost. Also tech support is HORRIBLE, they just seem snobby, and give horrible advice liek to test things on a live version vs staging
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Alternatives Considered
Countly
Countly have two main elements that make it the better option. First is open sourced so you can edit with code new options and new events, also you can use a variety of plugins depending of the necessities of the users and the objectives of every analysis. The second characteristic is that is very easy to use and even if is open source and the code could seem complex everything is very intuitive.
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Omnisend
I would say Omnisend is fairly similar in UX, usability, pre-built content templates, and customizable features. I chose Omnisend because it seemed simple to start and the price was within budget. The list segmentation and contact import features feel superior to the other competitors.
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Return on Investment
Countly
  • Allowed me to understand my customer on a deeper level
  • Allowed me to tweak my content and sales pages
  • Allowed me to better understand my target market.
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Omnisend
  • ROI has gone up when compared to other email marketing. Our open rates have increased and naturally also our conversion rates. Both in absolute and percentage terms. I don't have hard figures with me, but I'd say we've almost doubled what we've done with other email marketing apps.
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ScreenShots

Countly Screenshots

Screenshot of Overview - Product analytics platform to understand and enhance customer journeys in web, desktop and mobile applicationsScreenshot of Dashboard - Visualise metrics that matter the most to your businessScreenshot of User Profiles - Explore your product analytics data with individual user detailScreenshot of Crashes - Always be on top of crashes and exceptions in your applications, and resolve them quicklyScreenshot of Funnels - Track step-by-step goal completion rates inside your applicationScreenshot of Performance Monitoring - Keep track of your applications' network requests, perform code level profiling

Omnisend Screenshots

Screenshot of Create emails in a much faster and efficient way with unique Product Picker featureScreenshot of Double your click rates with our interactive elements like Scratch Card and Gift Box.Screenshot of Be relevant with ecommerce automation workflows that allow you to contact your customers with personalized messagesScreenshot of Capture every visitor of your online shop with our powerful Popups, Signup Boxes and Wheel of FortuneScreenshot of Marketing automation for more salesScreenshot of Sync for Facebook and Google Ads