Likelihood to Recommend
Critical Mention is great for schools/businesses/etc. that want to know when they are in the news. Sometimes a brand's reputation can suffer greatly if you are not aware of an issue that was posted by a competitor or media outlet If you are not in the news a lot, there is no need for this product.
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Kompyte is great for automating monitoring other providers in highly competitive industries. Battle cards make it easy for sales and customer success to share useful strategies to win more business. Our product development team is able to easily view the product offering of competitors and be updated of any updates.
Read full review Pros Critical Mention's customer service is excellent. Any time we've had a challenge finding a clip or anything, they are on top of it and go above and beyond to make sure we have what we are looking for quickly. The ability to create tailored clips of each mention and quickly share them is unparalleled. The reporting feature is fantastic. It makes it very simple to pull detailed reports and share them with interested parties. Read full review Social/Blog Monitoring: We can see how many social/blog posts our competitors are making, how many engagements (likes, shares, etc) they receive, and what their engagement rate is. Competitor Page Monitoring: We are able to see before and after pictures of web pages after our competitors them. This feature enables us to quickly and easily see competitor's changes in copy, creative and pricing. Benchmarking: Kompyte benchmarks us against our competitors for effectiveness in SEO and paid ads. Read full review Cons I believe the one frustration I have with searching in general that if the closed captioning is not correct on the broadcast end Critical Mention will miss that data. Which is not a Critical Mention issue and does overcome depending on the search. Also, it would be great if you wanted to capture a complete 30 minutes newscast, it could be done by using the search. The clips need to be about to handle 30-minute programs. One nagging issue when using Critical Mention is that it does not save e-mail addresses when sending a report and this requires a waste of time having to type in e-mails that should be able to be pulled from the customers' contacts. Also, it would be great if you wanted to capture a complete 30 minutes newscast, it could be done by using the search. The clips need to be able to handle 30-minute programs. Read full review Kompyte has a tool that is supposed to track ads after specific keywords are bid on by competitors; however, competing platforms offer greater visibility and analytics for this function. The Notebook function in the tool is meant to be a repository for notes and mentions across the organization; however, it doesn't seem to be automatically updated and it requires a lot of manual processes to function. The SEO analysis is reliant on keywords that we provide - the tool would be much more valuable if it pulled in raw organic data outside of what we are specifically targeting or tracking. Read full review Likelihood to Renew
I gave this a 5 only because I do not make the decisions to renew. When I used this at my previous company, I also recommended to the decision maker to renew this tool as it was a crucial piece to the overall client objective
Read full review Usability
It's great for quickly looking up a specific clip, but this platform makes it difficult to select and accurately report on a high volume of clips
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Look, Critical Mention follows up on an or phone call immediately or in the AM the following business day. I have called them after hours and get a live person to work through any issues that may have come up. Support seems to be job one with Critical Mention.
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Critical Mention implementation was easy and fast. Their support and training were awesome.
Read full review Alternatives Considered
Burrelles is confusing and outdated. Critical Mention works on the side of the account team and understands our needs better. I was able to share hundreds of outlets that I wanted to be included in my online search and Critical Mention added all of them in less than a day I was seeing better results in my searches. The possibilities with Burrelles seem limited while Critical Mention's online monitoring service really lets me craft reports the way I want to
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Komypte is the leader content and social monitoring; however, when it comes to SEO and keyword monitoring, alternative platforms like
provide much more low-level data and a better robust analytics experience
Read full review Return on Investment Every week the department I am a part does dozens of searches on Critical Mention. We use it as our primary search engine for all things broadcast. One negative aspect is that we do not know where Critical Mention gets their audience viewing numbers from so we just have to take it as their word. Another negative aspect is that we are limited on the amount of time that one clip can be so we have to share several clips of the same show with our clients. Read full review Kompyte has helped save time by automatically streamlining the process of monitoring updates our competitors make across their pages. The tool offers broad insights that are valuable to multiple teams across the organization. Pricing is based on licenses and the volume/breadth of scans you want the tool to make - you pay for what you need. Read full review