What users are saying about
2 Ratings
23 Ratings
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Score 8.9 out of 100
2 Ratings
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Score 9 out of 100

Likelihood to Recommend

Critical Mention

Critical Mention is excellent for media monitoring across platforms including TV, radio and online. It is easy to grab and tailor video clips and share. The reporting function makes creating thorough reports simple. Most importantly, the customers service is unparalleled. Any time I've ever had a question or challenge, it has been handled quickly. I would suggest that you make sure to take the time to thoroughly set up your searches to be sure you don't miss anything.
Anonymous | TrustRadius Reviewer

ZoomSphere

ZoomSphere is well suited if you are a new entrepreneur and need to reach out to your audience. It's an excellent service that could help your business prosper tremendously. It seamlessly incorporates social media and email marketing. However, there are not many free trial offers, especially if you're just starting out and need something to get started.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Listening/monitoring

Critical Mention
ZoomSphere
7.7
Boolean keyword searches
Critical Mention
ZoomSphere
9.0
Filtering out noise/spam
Critical Mention
ZoomSphere
7.0
Broad channel coverage
Critical Mention
ZoomSphere
7.0

Publishing

Critical Mention
ZoomSphere
8.0
Content planning and scheduling
Critical Mention
ZoomSphere
8.0
Audience targeting
Critical Mention
ZoomSphere
8.0
Workflow management
Critical Mention
ZoomSphere
8.0

Engagement

Critical Mention
ZoomSphere
8.3
Automated routing and prioritization
Critical Mention
ZoomSphere
8.0
Customer interaction histories
Critical Mention
ZoomSphere
8.0
Bulk actions
Critical Mention
ZoomSphere
9.0

Marketing

Critical Mention
ZoomSphere
8.0
Content marketing
Critical Mention
ZoomSphere
8.0

Channel coverage/integration

Critical Mention
ZoomSphere
7.7
Twitter
Critical Mention
ZoomSphere
8.0
Facebook
Critical Mention
ZoomSphere
8.0
LinkedIn
Critical Mention
ZoomSphere
8.0
Google+
Critical Mention
ZoomSphere
6.0
Instagram
Critical Mention
ZoomSphere
8.0
YouTube
Critical Mention
ZoomSphere
8.0

Reporting/analytics

Critical Mention
ZoomSphere
9.0
Campaign success analytics
Critical Mention
ZoomSphere
9.0
Real-time tracking
Critical Mention
ZoomSphere
9.0
Competitor analysis
Critical Mention
ZoomSphere
9.0

Account management

Critical Mention
ZoomSphere
9.0
Role-based user permissions & privileges
Critical Mention
ZoomSphere
9.0
Mobile access
Critical Mention
ZoomSphere
9.0

Pros

Critical Mention

  • Critical Mention has been a useful tool over the past dozen years. We have used it to help political campaigns, non-profits, private business and the like to understand where their message is landing and understand if they are hitting their target audience. Our report shows them real-time results for radio, tv, online and even social media.
  • I believe the Critical Mention reporting and reports are far superior to other tracking products we have observed by other in the past.
  • Their online services and support are awesome and when you are looking for a product and value of the product Critical Mention gives you both in one package.
Jerry Kambic | TrustRadius Reviewer

ZoomSphere

  • Manages all social media at once.
  • Seamless tool to organize your business.
Anonymous | TrustRadius Reviewer

Cons

Critical Mention

  • Saving new broadcast clips as reports. Sometimes it's confusing because I don't see everything I saved under the same report.
  • 60 day limit on how far we can go back on our searches. Sometimes I need to pull a clip from 90 or more days ago and I am unable to go that far back.
  • Media alerts about commercials. While the search is set up to capture certain words, sometimes it is a bit much to go through all the commercial content.
Anonymous | TrustRadius Reviewer

ZoomSphere

  • Facebook analytics could use some improvement.
  • Email marketing could use some improvement.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Critical Mention

Critical Mention 10.0
Based on 7 answers
I gave this a 5 only because I do not make the decisions to renew. When I used this at my previous company, I also recommended to the decision maker to renew this tool as it was a crucial piece to the overall client objective
Anonymous | TrustRadius Reviewer

ZoomSphere

No score
No answers yet
No answers on this topic

Usability

Critical Mention

Critical Mention 9.0
Based on 2 answers
It's great for quickly looking up a specific clip, but this platform makes it difficult to select and accurately report on a high volume of clips
Lyla Shaibi | TrustRadius Reviewer

ZoomSphere

No score
No answers yet
No answers on this topic

Support Rating

Critical Mention

Critical Mention 5.1
Based on 3 answers
Look, Critical Mention follows up on an or phone call immediately or in the AM the following business day. I have called them after hours and get a live person to work through any issues that may have come up. Support seems to be job one with Critical Mention.
Jerry Kambic | TrustRadius Reviewer

ZoomSphere

No score
No answers yet
No answers on this topic

Implementation Rating

Critical Mention

Critical Mention 10.0
Based on 1 answer
Critical Mention implementation was easy and fast. Their support and training were awesome.
Jerry Kambic | TrustRadius Reviewer

ZoomSphere

No score
No answers yet
No answers on this topic

Alternatives Considered

Critical Mention

We used to use a program called TVEyes to track for coverage. Critical Mention can track more sites, is more user-friendly, and has specific audience numbers for most of the broadcast outlets it tracks. It also is easier to search on Critical Mention over TVEyes for most items.
Anonymous | TrustRadius Reviewer

ZoomSphere

GoToMeeting is more for helping you collaborate face-to-face or through a virtual assistant. Whereas ZoomSphere is more like a publishing/managing company. ZoomSphere is excellent when it comes to growing your business. It helps you do the marketing seamlessly. Plus you could schedule your post to post on your favorite platforms without having to spend so much time.
Anonymous | TrustRadius Reviewer

Return on Investment

Critical Mention

  • Every week the department I am a part does dozens of searches on Critical Mention. We use it as our primary search engine for all things broadcast.
  • One negative aspect is that we do not know where Critical Mention gets their audience viewing numbers from so we just have to take it as their word.
  • Another negative aspect is that we are limited on the amount of time that one clip can be so we have to share several clips of the same show with our clients.
Keith Wald | TrustRadius Reviewer

ZoomSphere

  • You can bulk manage your contacts.
  • Able to publish seamlessly.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

Critical Mention

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Optional

ZoomSphere

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Critical Mention
8.7
ZoomSphere
9.0

Likelihood to Renew

Critical Mention
10.0
ZoomSphere

Usability

Critical Mention
9.0
ZoomSphere

Reliability and Availability

Critical Mention
8.0
ZoomSphere

Support Rating

Critical Mention
5.1
ZoomSphere

Implementation Rating

Critical Mention
10.0
ZoomSphere

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