What users are saying about
14 Ratings
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Score 7 out of 100
21 Ratings
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Score 8.4 out of 100

Attribute Ratings

  • Iconosquare is rated higher in 2 areas: Likelihood to Recommend, Support Rating

Likelihood to Recommend

7.0

Crowdbooster (discontinued)

70%
11 Ratings
8.0

Iconosquare

80%
9 Ratings

Likelihood to Renew

7.5

Crowdbooster (discontinued)

75%
9 Ratings

Iconosquare

N/A
0 Ratings

Usability

10.0

Crowdbooster (discontinued)

100%
4 Ratings

Iconosquare

N/A
0 Ratings

Availability

9.0

Crowdbooster (discontinued)

90%
2 Ratings

Iconosquare

N/A
0 Ratings

Performance

9.0

Crowdbooster (discontinued)

90%
2 Ratings

Iconosquare

N/A
0 Ratings

Support Rating

2.0

Crowdbooster (discontinued)

20%
4 Ratings
9.4

Iconosquare

94%
6 Ratings

Implementation Rating

9.0

Crowdbooster (discontinued)

90%
4 Ratings

Iconosquare

N/A
0 Ratings

Likelihood to Recommend

Discontinued Products

Before recommending Crowdbooster, I'd want to know what goals they hope to accomplish with the software. Then I would want them to specifically identify what types of metrics would be most useful to their program. If they specifically need to report out on how many people in a certain location they reached, this isn't the right fit. If they are using other tools, there may be duplication. However, if they are currently using more budget-friendly solutions or just getting started with a new program, Crowdbooster is a perfect fit. It will help you to grow your program and is flexible enough to accommodate your needs.
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Tripnity (ICONOSQUARE)

A good match for someone looking into Iconosquare would be a social media manager looking to streamline their analytics process. It is for someone who may be pulling these numbers manually and wants a centralized location to pull numbers across platforms. Iconosquare also allows you to schedule your content, which provides another one-stop shop. Where it would be less suited is someone who may not use more than one social platform.
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Pros

Discontinued Products

  • Timed social media posts - Crowdbooster provides the opportunity to schedule social media posts allowing you to work on other important social media tasks.
  • Simply beautiful tracking - There are millions of ways to measure social media impact. Crowdbooster offers the most important and relevant measurements in simplified charts..
  • Great UI - Crappy UI = crappy experience. Crowdbooster's UI is easy to navigate. It won't take months to learn where all the buttons are.
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Tripnity (ICONOSQUARE)

  • Provides in-depth analytics on engagement.
  • Provides in-depth analytics on consistencies among your follower base.
  • Provides insight into ways to grow your followership and refine your content.
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Cons

Discontinued Products

  • The ranked order of twitter followers and the number of "tweet impressions" did not help that much. Those "tweet impressions" were not really an estimate of how many people were actually reading my tweet. It was simply a sum of followers of the person retweeting a tweet and the sum of all followers from a subsequent retweet of the initial retweet. All this told me was the best case scenario I could expect if ALL followers of a person that retweeted saw my tweet. This is not a true measure of "twitter footprint" – since the “signal to noise” ratio in Twitter is very low.
  • There was no system in place to track "clicked links" for links embedded in tweets and/or facebook wall posts. Hootsuite did a good job of this – but only for twitter.
  • The list of recommended times to tweet were always "on the hour" (i.e. 10 a.m, 1 p.m.). Never were the times ever at "half past the hour" etc. An independent study that I did on my own using Google Analytics (and campaign links using google's URL builder) helped me determine that my optimal "Tweet time" during the week is 3:30 p.m. ET. More importantly, the recommended times seemed to be roughly the same on the weekends - which I find strange given that social media behavior does change on the weekends.
  • Occasionally, in my facebook ranked table of "loyal fans", I would see people in there that had not "liked" or "commented" on a post for months at a stretch and the "look back" period of the table was only around 7 days or so. Hence, I occasionally had to question the accuracy of that table.
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Tripnity (ICONOSQUARE)

  • Manipulating data can be difficult.
  • Paid and organic posts couldn't be separated.
  • Tracking story posts you wanted to group is messy.
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Pricing Details

Crowdbooster (discontinued)

Starting Price

$9 per month

Editions & Modules

Crowdbooster (discontinued) editions and modules pricing
EditionModules

Footnotes

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Iconosquare

    Starting Price

    $49 per month

    Editions & Modules

    Iconosquare editions and modules pricing
    EditionModules
    Pro$491
    Advanced$792
    EnterpriseCustom3

    Footnotes

    1. per month
    2. per month
    3. per month

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Likelihood to Renew

    Discontinued Products

    Simple to use and a great value for what it offers. It has a simple but clean interface and it provides fantastic historical data you can use to measure your efforts online. By using a tool like Crowdbooster, you can see what is working with your audience and what isn't. From there, you can start tweaking your strategies
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    Tripnity (ICONOSQUARE)

    No answers on this topic

    Usability

    Discontinued Products

    I found it fairly intuitive and easy to use. The information is laid out cleanly, and the most important information appears at a glance on the home page. However, I have worked with other users who had a hard time switching between platforms and identifying where other information was buried. It's not always clear that something is a clickable button! The option to export results is also a bit buried, and not integrated with the date range option.
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    Tripnity (ICONOSQUARE)

    No answers on this topic

    Support Rating

    Discontinued Products

    I do not think it is as supported as it once was when it first arrived on the social media scene. It is an older platform whose main functionality may have already ran its course.
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    Tripnity (ICONOSQUARE)

    We never had a problem with customer support, nor really needed it. The UX of the site was easy to follow and simple to use.
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    Implementation Rating

    Discontinued Products

    If you can demo a free trial, that is definitely the best way to see if this will fit your program's specific needs.
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    Tripnity (ICONOSQUARE)

    No answers on this topic

    Alternatives Considered

    Discontinued Products

    It is a platform that is singularly focused. It does not have a lot of the additions that come stock with other platforms such as robust reporting or deeper insights past schedule times. It is also a stand-alone platform and a lot of its primary functionality can be found in more encompassing platforms.
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    Tripnity (ICONOSQUARE)

    We focus primarily on Instagram with our social media strategy, so Iconosquare delivers the best experience by far for that platform
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    Return on Investment

    Discontinued Products

    • Increased efficiency. I am able to generate useful snapshot reports in seconds. Particularly useful when you need answers fast (such as on a phone call).
    • Peace of mind. I am able to compare the data in Crowdbooster to what is exported from Facebook and Twitter.
    • Quicker, simpler evaluation of results. I am able to more easily compare impressions with engagement data to see what is working, and what should change. Particularly useful in day-to-day analysis.
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    Tripnity (ICONOSQUARE)

    • It's allowed us to view IG story metrics even after they have passed over the 14 day review in Instagram Insights
    • The graphs are easy for us to send to clients as they are not very complex or complicated to read
    • There have been no issues or errors with retrieving data with a quick turnaround.
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    Screenshots

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