Cube vs. Google Universal Analytics (discontinued)

1) The budget process. In QBO the budgeting capability is non-existant, unless you like manually typing in every scenario and not being able to budget by class. Cube houses my budget/forecast scenarios & lets me view and analyze by my company's preferred data points; department, GL account, vendor, & sales campaign. I'm able to run monthly budget variance reports and plan for the future with ease. 2) We've begun using Cube to help analyze profitablity by sales job. We've never had such easy access to this type of info in the past, so this is a benefit I can directly attribute to Cube. 3) We're beginning now to use an integration with our payroll software to work on headcount planning and payroll analysis.

As I have discussed previously their insights were very useful. The second thing is since it is a Google product you will connect the data very easily from other platforms like Bigquery, Google Drive, etc. and even you can connect Google marketing platform. through this tool, you can track your live campaign how they were performing, and how it will be engaging your customer as well.

• Push/pull information across any Google Sheet or Excel workbook.
• Budget at a much more granular level (by month by account by the department by vendor).
• Custom mapping to allow for multiple cuts of the same data.
• Bulk range selection within a workbook.

• It is an excellent cloud analytics platform that is easy to install and configure and easy to deploy and use, allowing us to measure web traffic and other tools.
• It is an entirely online tool; it does not take up hard disk space like other desktop tools.
• Since this tool is draggable, Google is constantly adding more features.
• Even beginners who do not have a custom dashboard can get information. If there is a problem somewhere on the site that needs to be investigated, Google Analytics 360 will notify you.

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• Limited to 8 top line dimensions. Although you can bring in as many attributes of data as you want, but I would really like Cube to increase top line dimensions to 10.
• The ability for cross level interaction within multiples cube would be a major plus once implemented.

• Generally I think there is a lot you can do within the tool, but as it is a Google product it means there is limited support - something which I think lets all of the platform stacks down
• There could be more visual signifiers to identify if a feature is a normal or 360 feature. This would mean you can really get to grips with what the extra more advanced elements are

Google Analytics 360 is an upgraded version of the most widely used web/app analytics tracking tools in the market. The price is stable and predictable making it a long-term product of choice. It's easy to use and pairs so well with other Google Marketing Platform products.

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The UI is very easy to navigate and use. The features are well designed and intuitive. As long as the user has a good understanding of basic digital analytics definitions and capabilities, this tool should be quite easy to use. I consider Google Analytics Premium to be the easiest of all of the enterprise solutions out there to use.

If you purchase Premium through a reseller like LunaMetrics, you are going to be taken care of. The additional amount of support and services that a reseller provides to make sure you have the best experience with the product is the reason why the reseller program exists to begin with. Support doesn't have to be just reactive, it can be proactive as well.

There is a ton of information online about Google Analytics, but Google Analytics Premium users will have dedicated support and training from Google or an Authorized Reseller.

If you already have the basic version of GA installed, "getting" GA Premium happens immediately through a virtual flipping of the switch - no need to re-implement. You'll want to expand your use of custom dimensions and metrics (you get 10x the amount with Premium). Ideally, you'll be using a tag management solution to talk with GA Premium, in concert with implementing a dataLayer (to note, Google's Tag Manager platform is covered under the same GA Premium SLA, and it's free). There are some welcomed "configurations" with GA Premium, such as integrating with DoubleClick products, activating data driven attribution models, and building roll-up executive reports - but all of these are easy point and click solutions. In comparison with any other enterprise analytics solution, implementing GA and GA Premium is traditionally easier and more flexible. And if you have any trouble or need an extra set of hands for implementation, GA Certified Partners like LunaMetrics can help

Cube was just a lot easier to use than Vena. We took some time to look at Vena as well and while their product was impressive, our organization was not yet there. We needed something we could implement quickly, and in today's day and age I think that is a very important quality to have. Start up and early stage companies do not have the luxury of implementation teams and massive IT resources so Cube was a huge help.

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Unless you have very complex and edge case analytics needs, Google Analytics [360 (formerly Google Analytics Premium)] is likely going to be the best choice. From both a cost and usability stand point, Google wins. Adobe has the edge case when you need to create really custom reports, dimensions, metrics, etc. In my experience, this is rarely the case and you end up biting off more than you can chew. Stick with Google unless you are or plan on hiring an Adobe Analytics expert.

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• It has decreased the amount of time it takes to build reports by days
• I can rest easy knowing the knowledge is accurate and there is no human error
• I have been able to create more reports than I ever dreamed of with the new time and ease of use

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• It helps me understand which social media platforms are most successful for me - which I should focus on and which I might want to focus less on.
• I can also see which blog posts people are reading - so I know which topics resonate most. I can write more of those, hopefully gaining more visitors.

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