Curata's content marketing platform (Curata CMP) enables more efficient content creation with greater impact on pipeline. According to the vendor, this solution enables users to:
Analyze marketing and sales pipeline impact: Instantly access content metrics such as leads generated/touched and sales opportunities generated/touched by gated, un-gated and off-site content. Streamline content production: An easy to use editorial calendar to keep your team on the same page and…
$699
per Instance (no seat limits)
Mention
Score8 out of 10
N/A
Mention is a social media monitoring tool. Users can create alerts for their company name, product or competitors. The vendor aims to help companies get updated in real-time by tracking the most relevant mentions over the web and social web. The vendor’s value proposition is that Mention enables companies to react, get statistics, and collaborate with their team, all on the go! According to the vendor, over 650,000 companies use Mention.
$29
per month
Pricing
Curata
Mention
Editions & Modules
Curata Software
$699
per Instance (no seat limits)
Solo
$29.00
per month
Starter
$99.00
per month
Company
Custom
per month
Offerings
Pricing Offerings
Curata
Mention
Free Trial
No
Yes
Free/Freemium Version
No
Yes
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
We have 2 solutions:
- Curata CCS content curation software
- Curata CMP content marketing platform (e.g., editorial calendar, analytics engine)
I liked Curata, but it depends on the use case of how it will be used as to how effective it is for someone. If you are trying to curate content it works great. Had I not been so put off by the issue mentioned earlier I would have given more effort to learn the CMS, so I am not sure how effective it really is.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
I would ask if they have ever used a software like Mention before, if not, I would totally suggest they start with it. It's easy to use, easy to set up and while it may be confusing at first, it's probably the cheapest and most effective. My suggestion to a new marketer or first-time user of this kind of software would be Mention.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Curata is great at curating in content that is relevant to our audience. It is easy to add many different sources to the feed from all around the web and we've really seen Curata "learn" what we see as the most relevant.
The microsite we got as part of our Curata subscription is really fantastic. It's very customizable and we've been able to really craft it to suit our needs. There are so many different options available and our Curata rep has been really great with helping us cater each piece to our vision while making helpful suggestions along the way in terms of best practices. Plus, the word processor for publishing blog posts is so easy to use and I've had no issues with it so far unlike many other CMS platforms I've worked with. The Curata microsite is actually going to be replacing our current blog very soon - we love it that much!
I've had a great experience with customer service from Curata. Our rep is responsive and helpful and really good about not just answering our concerns but also providing feedback on our processes and giving advice for how we can improve.
Search capabilities within the curated content feed are fabulous. This is one area where I found other solutions to be lacking when we were going through the sales process, but Curata really succeeds here. It's extremely easy to find exactly what you're looking for in your content feed.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Yes, I just said it is clean and easy to use, but there is always room for improvement in even the most perfect software. I would personally love to see the ability to custom message options a bit more or just customize the look and feel of your dashboard.
Bugs. Mention works great 95% of the time. The other 5%, you may run into major crashes or see mentions that you cleared coming back, etc., but nothing that is a deal breaker or unexpected with a tool like this. Worth noting nonetheless!
Better plans. This is a small issue, but I wish the lower plans has some basic reporting.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
For all of the features we loved when we signed on like the microsite and search capabilities and also their customer service, we will very likely renew with Curata. We also really like the evolution we have seen of the solution, just recently a new integration with Marketo (also a vendor of ours) was announced which will be very beneficial to us in optimizing our email newsletters
Mention works quickly and its user interface is easy to use. Alerts update regularly and I've never noticed any lag. It integrates with our CRM via Zapier, but this is not something which we use yet. The only thing I would say is that it takes time for Mention to reach its full potential. It only starts to rank influences from when you set up the alert, so it can take a few weeks to build a map of your influencers.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Mention always responded promptly and gave excellent support. Any problem we had with the software, from login trouble to broken features were addressed quickly. There was once a problem with our quota, where we were unable to see results we should have been able to see. We sent an email, and within an hour, the situation was resolved!
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
The main difference that made me choose Curata over Percolate is that it is not complex. Curata is easier to set up, to use, and to manage. It does not involve any complicated configuration to get the content and data you need. Curata technical support is amazing, to say the least. I am not an expert in the technical stuff, but I feel assured their team can help me out when I have an issue
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Currently, there are no other tools available with the features that Mention has possible according to our knowledge and experience. We firmly believe that Mention has placed themselves in a category all of their own. In the ten years, our company has been around. We have yet to come across any other companies like Mention. Pretty sure there may be another company or competition. None like Mention in our opinion are available, however.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Mention has had a positive impact on my business because it gives people the impression that I was following them, even if I might not have been. It makes me appear active on all social media platforms, even if I ONLY look at my mentions each day!
Because I have only used the free plan but have benefitted greatly, I would say that my ROI is fantastic!
The only negative impact that Mention has is that I do get a daily email in my inbox, and it is one more thing to check. However, it is worth the time.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
