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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Curata

    Score8 out of 10
    N/ACurata's content marketing platform (Curata CMP) enables more efficient content creation with greater impact on pipeline. According to the vendor, this solution enables users to: Analyze marketing and sales pipeline impact: Instantly access content metrics such as leads generated/touched and sales opportunities generated/touched by gated, un-gated and off-site content. Streamline content production: An easy to use editorial calendar to keep your team on the same page and…

    $699

    per Instance (no seat limits)

    Outgrow

    Score7.5 out of 10
    Small Businesses (1-50 employees)
    Outgrow enables marketers to create calculators, recommendations, quizzes and polls to better acquire, qualify, and monetize leads. Outgrow is designed so marketers can build these tools without a developer or a designer in minutes. Common Examples of interactive content that you can build with Outgrow include: ROI calculators Cost Calculators Sales lift calculators Graders Knowledge tests Fun quizzes Product recommendations

    $22

    per month per user

    totaltrac

    N/AN/AN/AN/A
    Pricing
    CurataOutgrowtotaltrac
    Editions & Modules
    Curata Software
    $699
    per Instance (no seat limits)
    Freelancer Plan
    $22
    per month per user
    Freelancer Pro
    $45
    per month per user
    Essentials Plan
    $115
    per month for 3 users
    Business Plan
    $720
    per month
    Enterprise Plan
    Custom Pricing
    Agency Plan
    Custom Pricing
    per Client
    No answers on this topic
    Offerings
    Pricing Offerings
    CurataOutgrowtotaltrac
    Free Trial
    NoYesNo
    Free/Freemium Version
    NoNoNo
    Premium Consulting/Integration Services
    NoYesNo
    Entry-level Setup FeeNo setup feeNo setup feeNo setup fee
    Additional DetailsWe have 2 solutions: - Curata CCS content curation software - Curata CMP content marketing platform (e.g., editorial calendar, analytics engine)Outgrow also offers the option to build interactive content including calculators, quizzes, recommendations, polls and graded tests for clients. Pricing varies based on the number of experiences built and the complexity of each experience.
    More Pricing Information
    Community Pulse
    CurataOutgrowtotaltrac
    Considered Multiple Products
    Curata
    No answer on this topic
    Outgrow
    No answer on this topic
    Totaltrac
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    100%
    Would buy again
    8 Answers
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    100%
    Delivers good value for the price
    7 Answers
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    100%
    Happy with the feature set
    8 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    100%
    Lived up to sales and marketing promises
    8 Answers
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    88%
    Implementation went as expected
    7 Answers
    No answers on this topic
    Features
    CurataOutgrowtotaltrac
    Content Creation
    Comparison of Content Creation features of Curata and Outgrow and totaltrac
    Feature
    Curata
    8.3
    1 Ratings
    6% above category average
    Outgrow
    6.2
    32 Ratings
    23% below category average
    totaltrac
    -
    Ratings
    Ideation8.01 Ratings7.031 Ratings00 Ratings
    Approval workflows8.01 Ratings6.517 Ratings00 Ratings
    Content collaboration9.01 Ratings5.025 Ratings00 Ratings
    Content calendar8.01 Ratings00 Ratings00 Ratings
    Content Publishing
    Comparison of Content Publishing features of Curata and Outgrow and totaltrac
    Feature
    Curata
    8.0
    2 Ratings
    2% above category average
    Outgrow
    6.8
    38 Ratings
    14% below category average
    totaltrac
    -
    Ratings
    Content hub8.02 Ratings5.527 Ratings00 Ratings
    Embedded CTAs8.01 Ratings6.134 Ratings00 Ratings
    Content distribution8.02 Ratings9.11 Ratings00 Ratings
    Content promotion8.01 Ratings7.030 Ratings00 Ratings
    Content automation8.01 Ratings6.025 Ratings00 Ratings
    Forms / Gated content00 Ratings7.032 Ratings00 Ratings
    Content Reporting & Analytics
    Comparison of Content Reporting & Analytics features of Curata and Outgrow and totaltrac
    Feature
    Curata
    8.3
    2 Ratings
    12% above category average
    Outgrow
    6.3
    39 Ratings
    16% below category average
    totaltrac
    -
    Ratings
    Closed-loop tracking and reporting8.02 Ratings6.530 Ratings00 Ratings
    Content performance analytics9.02 Ratings5.535 Ratings00 Ratings
    Campaign optimization dashboard8.01 Ratings5.528 Ratings00 Ratings
    Competitive analytics8.01 Ratings7.31 Ratings00 Ratings
    Audience profiling and targeting00 Ratings6.629 Ratings00 Ratings
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    CurataOutgrowtotaltrac
    Small Businesses
    Contently
    Score9.9 out of 10
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    Medium-sized Companies
    CoSchedule Marketing Suite
    Score10 out of 10
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    Score10 out of 10
    Enterprises
    PathFactory
    Score8.3 out of 10
    PathFactory
    Score8.3 out of 10
    PathFactory
    Score8.3 out of 10
    All AlternativesView all alternativesView all alternativesView all alternatives
    User Ratings
    CurataOutgrowtotaltrac
    Likelihood to Recommend
    8.0
    (3 ratings)
    7.5
    (42 ratings)
    -
    (0 ratings)
    Likelihood to Renew
    10.0
    (1 ratings)
    -
    (0 ratings)
    -
    (0 ratings)
    Usability
    -
    (0 ratings)
    8.0
    (3 ratings)
    -
    (0 ratings)
    Support Rating
    -
    (0 ratings)
    9.4
    (4 ratings)
    -
    (0 ratings)
    User Testimonials
    CurataOutgrowtotaltrac
    Likelihood to Recommend
    Curata
    I liked Curata, but it depends on the use case of how it will be used as to how effective it is for someone. If you are trying to curate content it works great. Had I not been so put off by the issue mentioned earlier I would have given more effort to learn the CMS, so I am not sure how effective it really is.
    Incentivized
    Read full review
    Outgrow
    Well suited: When you want (potential) customers to quickly determine if your product or service is right for them. I noticed that we could make a very honest calculation tool that shows how quickly our car sharing service is beneficial to customers. These types of calculations are difficult to convey in text. Less appropriate: The length of your calculation has to be in line with what the engagement people have with your product or service. We want to determine if a shared car is interesting, so we don't want 10+ questions. But if you're selling a house you can include more questions.
    Read full review
    Totaltrac
    No answers on this topic
    Pros
    Curata
    • Curata is great at curating in content that is relevant to our audience. It is easy to add many different sources to the feed from all around the web and we've really seen Curata "learn" what we see as the most relevant.
    • The microsite we got as part of our Curata subscription is really fantastic. It's very customizable and we've been able to really craft it to suit our needs. There are so many different options available and our Curata rep has been really great with helping us cater each piece to our vision while making helpful suggestions along the way in terms of best practices. Plus, the word processor for publishing blog posts is so easy to use and I've had no issues with it so far unlike many other CMS platforms I've worked with. The Curata microsite is actually going to be replacing our current blog very soon - we love it that much!
    • I've had a great experience with customer service from Curata. Our rep is responsive and helpful and really good about not just answering our concerns but also providing feedback on our processes and giving advice for how we can improve.
    • Search capabilities within the curated content feed are fabulous. This is one area where I found other solutions to be lacking when we were going through the sales process, but Curata really succeeds here. It's extremely easy to find exactly what you're looking for in your content feed.
    Read full review
    Outgrow
    • Outgrow provides a comprehensive knowledge base, which allows you to quickly become adept at using their platform.
    • They don't make any assumptions. When your quiz or calculator is ready to go live, they offer you an in-depth checklist of ideas to promote it.
    • They ensure that you have a high degree of creativity.
    Read full review
    Totaltrac
    No answers on this topic
    Cons
    Curata
    • more subscription plans as not all people need all features.
    Incentivized
    Read full review
    Outgrow
    • The UI is a bit elaborate, it seems a bit too much when I want something basic
    • The results emails were a bit confusing to setup but support was great in getting this fixed
    • Only one Admin can use the basic service
    Incentivized
    Read full review
    Totaltrac
    No answers on this topic
    Likelihood to Renew
    Curata
    For all of the features we loved when we signed on like the microsite and search capabilities and also their customer service, we will very likely renew with Curata. We also really like the evolution we have seen of the solution, just recently a new integration with Marketo (also a vendor of ours) was announced which will be very beneficial to us in optimizing our email newsletters
    Read full review
    Outgrow
    No answers on this topic
    Totaltrac
    No answers on this topic
    Usability
    Curata
    No answers on this topic
    Outgrow
    It is a no code platform that makes content creation very easy with pre-built templates and strong lead generation tools. However, customisation options are limited , complex logic can be tricky and better content organisation is needed for a large scale use. Overall, it's user friendly but needs improvement in scalability and flexibility.
    Read full review
    Totaltrac
    No answers on this topic
    Support Rating
    Curata
    No answers on this topic
    Outgrow
    Support is very responsive and is quick to respond to questions and problems. Outgrow sometimes changes their pricing and plan structures and add/remove options without properly relaying the info to customers. They could do a better job with communications and being upfront with the pricing plans people sign up for.
    Incentivized
    Read full review
    Totaltrac
    No answers on this topic
    Alternatives Considered
    Curata
    The main difference that made me choose Curata over Percolate is that it is not complex. Curata is easier to set up, to use, and to manage. It does not involve any complicated configuration to get the content and data you need. Curata technical support is amazing, to say the least. I am not an expert in the technical stuff, but I feel assured their team can help me out when I have an issue
    Incentivized
    Read full review
    Outgrow
    The previous tools we used had no ability to make numerical calculators and limited logic jump features within surveys (if someone answers question one a particular way, skip question two, etc.) and more limited ability to direct people toward different outcomes based on how they answered questions in the surveys. Many of them didn’t have native integrations with Marketo either. These were critical features that we needed so we decided to switch to outgrow.
    Incentivized
    Read full review
    Totaltrac
    No answers on this topic
    Return on Investment
    Curata
    • I would say neutral for us, but more so because of how we were using it and it being a stop-gap fix for us.
    Incentivized
    Read full review
    Outgrow
    • Outgrow has helped me sell more life insurance through the use of interactive calculators.
    • Outgrow has helped me attract more referral partners thus helping my agency grow.
    • Outgrow saved my agency money because I was able to cancel subscriptions to other services which offered fewer features.
    Read full review
    Totaltrac
    No answers on this topic
    ScreenShots

    Curata Screenshots

    Screenshot of Curata CMP content marketing platform:  Editorial calendar to optimize content production.Screenshot of Curata CMP content marketing platform:  Analytics engine to determine what content works. (simple integration with Google Analytics, marketing automation systems and Salesforce.com.Screenshot of Curata CMP content marketing platform:  Analytics engine to determine what content works. (simple integration with Google Analytics, marketing automation systems and Salesforce.com.Screenshot of Curata CCS content curation software: Complement your created content with curated content to help fuel your content marketing engine.

    Outgrow Screenshots

    Screenshot of Results Page of a Calculator with Lead Generation form and CTAScreenshot of Analytics Tab: Funnel Visualization of a Completed QuizProduct screenshot