Curata's content marketing platform (Curata CMP) enables more efficient content creation with greater impact on pipeline. According to the vendor, this solution enables users to:
Analyze marketing and sales pipeline impact: Instantly access content metrics such as leads generated/touched and sales opportunities generated/touched by gated, un-gated and off-site content. Streamline content production: An easy to use editorial calendar to keep your team on the same page and…
$699
per Instance (no seat limits)
Volusion
Score4.8 out of 10
N/A
Volusion is a cloud-based ecommerce solution from the company of the same name in Austin, TX. It features an intuitive dashboard, built-in marketing and promos, SEO, templates, and tools to customize look and appearance.
$29
per month
Pricing
Curata
Volusion
Editions & Modules
Curata Software
$699
per Instance (no seat limits)
Personal
$29
per month
Pro
$79
per month
Startup
$179
per month
Business
$299
per month
Offerings
Pricing Offerings
Curata
Volusion
Free Trial
No
Yes
Free/Freemium Version
No
No
Premium Consulting/Integration Services
No
Yes
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
We have 2 solutions:
- Curata CCS content curation software
- Curata CMP content marketing platform (e.g., editorial calendar, analytics engine)
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More Pricing Information
Features
Curata
Volusion
Content Creation
Comparison of Content Creation features of Curata and Volusion
Feature
Curata
8.3
1 Ratings
6% above category average
Volusion
-
Ratings
Ideation
8.01 Ratings
00 Ratings
Approval workflows
8.01 Ratings
00 Ratings
Content collaboration
9.01 Ratings
00 Ratings
Content calendar
8.01 Ratings
00 Ratings
Content Publishing
Comparison of Content Publishing features of Curata and Volusion
Feature
Curata
8.0
2 Ratings
2% above category average
Volusion
-
Ratings
Content hub
8.02 Ratings
00 Ratings
Embedded CTAs
8.01 Ratings
00 Ratings
Content distribution
8.02 Ratings
00 Ratings
Content promotion
8.01 Ratings
00 Ratings
Content automation
8.01 Ratings
00 Ratings
Content Reporting & Analytics
Comparison of Content Reporting & Analytics features of Curata and Volusion
Feature
Curata
8.3
2 Ratings
12% above category average
Volusion
-
Ratings
Closed-loop tracking and reporting
8.02 Ratings
00 Ratings
Content performance analytics
9.02 Ratings
00 Ratings
Campaign optimization dashboard
8.01 Ratings
00 Ratings
Competitive analytics
8.01 Ratings
00 Ratings
Online Storefront
Comparison of Online Storefront features of Curata and Volusion
Feature
Curata
-
Ratings
Volusion
3.6
9 Ratings
74% below category average
Product catalog & listings
00 Ratings
4.39 Ratings
Product management
00 Ratings
4.39 Ratings
Bulk product upload
00 Ratings
4.28 Ratings
Branding
00 Ratings
3.69 Ratings
Mobile storefront
00 Ratings
1.28 Ratings
Product variations
00 Ratings
4.78 Ratings
Website integration
00 Ratings
3.38 Ratings
Visual customization
00 Ratings
5.19 Ratings
CMS
00 Ratings
2.27 Ratings
Online Shopping Cart
Comparison of Online Shopping Cart features of Curata and Volusion
Feature
Curata
-
Ratings
Volusion
3.6
9 Ratings
72% below category average
Abandoned cart recovery
00 Ratings
3.67 Ratings
Checkout user experience
00 Ratings
3.79 Ratings
Online Payment System
Comparison of Online Payment System features of Curata and Volusion
Feature
Curata
-
Ratings
Volusion
4.1
8 Ratings
68% below category average
eCommerce security
00 Ratings
4.18 Ratings
eCommerce Marketing
Comparison of eCommerce Marketing features of Curata and Volusion
Feature
Curata
-
Ratings
Volusion
2.6
9 Ratings
99% below category average
Promotions & discounts
00 Ratings
4.89 Ratings
Personalized recommendations
00 Ratings
1.88 Ratings
SEO
00 Ratings
1.28 Ratings
eCommerce Business Management
Comparison of eCommerce Business Management features of Curata and Volusion
I liked Curata, but it depends on the use case of how it will be used as to how effective it is for someone. If you are trying to curate content it works great. Had I not been so put off by the issue mentioned earlier I would have given more effort to learn the CMS, so I am not sure how effective it really is.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Volusion is a good company if you're starting out. The problem is that, if you want more complexity out of the program, you're kind of stuck. Also the regular time out errors and slow downs can be very frustrating. Packages that miss overnight deadlines because your system stops working can cost you customers. In today's highly competitive market, that's just something that's hard to put up with. If you have a lower volume of business you might be able to work around these issues.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Curata is great at curating in content that is relevant to our audience. It is easy to add many different sources to the feed from all around the web and we've really seen Curata "learn" what we see as the most relevant.
The microsite we got as part of our Curata subscription is really fantastic. It's very customizable and we've been able to really craft it to suit our needs. There are so many different options available and our Curata rep has been really great with helping us cater each piece to our vision while making helpful suggestions along the way in terms of best practices. Plus, the word processor for publishing blog posts is so easy to use and I've had no issues with it so far unlike many other CMS platforms I've worked with. The Curata microsite is actually going to be replacing our current blog very soon - we love it that much!
I've had a great experience with customer service from Curata. Our rep is responsive and helpful and really good about not just answering our concerns but also providing feedback on our processes and giving advice for how we can improve.
Search capabilities within the curated content feed are fabulous. This is one area where I found other solutions to be lacking when we were going through the sales process, but Curata really succeeds here. It's extremely easy to find exactly what you're looking for in your content feed.
Templates are pre-built for a good end user experience. I've gone through the process of building custom sites as well as tweaking both free and paid templates that Volusion's design team provides.
Their support team didn't use to be as helpful, but in recent years have answered nearly all questions I've had. Their support section within the database provides detailed walkthrus as well.
Order processing is easy once you've been trained on the system. We got to a point where nearly the entire process was automated from initial purchase through shipping.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
API calls use the previous call as a reference, even if you weren't the one we made the previous call. Can lead to data gaps, so you often have to set a manual date range to look back to make sure you aren't missing any data.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
For all of the features we loved when we signed on like the microsite and search capabilities and also their customer service, we will very likely renew with Curata. We also really like the evolution we have seen of the solution, just recently a new integration with Marketo (also a vendor of ours) was announced which will be very beneficial to us in optimizing our email newsletters
When you spend so much time with a product like this and not only have you witnessed its growth, but you almost feel like you are next those that make the decisions of building features a certain way, you can't help but want to stay and be a part of their continued growth. It's simply a great product. Can it improve? By all means! But it will only improve because of users and avid resellers like me.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
You have to wait on hold for at least 45 minutes every call—the tech support person never knows the answer right away so they put you on 10 minute holds only to come back and say they're still looking for answers. The chat function could take days to get a response. Our "Dedicated Account Manager" never checks in or answers, nor are they ever in the office when we call. It's like they try to be as unavailable as possible until you forget why you even called in the first place. Insane.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
It is best to use the built-in features and recommended services for the most turn-key experience (ie. Skipjack for payment processing so that it can all be done from the Volusion backend).
The main difference that made me choose Curata over Percolate is that it is not complex. Curata is easier to set up, to use, and to manage. It does not involve any complicated configuration to get the content and data you need. Curata technical support is amazing, to say the least. I am not an expert in the technical stuff, but I feel assured their team can help me out when I have an issue
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
While k-eCommerce was very glamorous to us because it integrates with our main workflow, it just didn't have some of the marketing features that are so integral to the way we do business online. The set-up costs were also way too high. Volusion is so affordable and feature heavy, it makes it very difficult for any shopping cart provider to compete. You can find others who are competitively priced and have similar features, but they simply aren't as robust (at least for the way we use it)
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Honestly, when you're in the dashboard, the UX is simply horrendous. I mean, everything that should be 1-2 clicks away is 4-6 clicks away, and each pages takes at least four seconds to load. You just find yourself wasting a lot of time waiting for things to load. This should be more simple.