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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Custify

    Score9.7 out of 10
    Small Businesses (1-50 employees)
    Custify is a customer success platform designed for B2B SaaS businesses. It helps users better meet customers' needs, reduce churn and increase lifetime value. The user can see in-product usage insights as well as data from CRM, support, billing, and other systems in one place. Relevant customer success KPIs and client interactions are displayed in its dashboard. Custify also identifies clients that get stuck during onboarding, those whose trial is about to expire, and those whose usage has…N/A

    Magnolia

    Score9.9 out of 10
    Mid-Size Companies (51-1,000 employees)
    Founded in Switzerland in 1997, Magnolia is a CMS used to build composable digital experiences. Magnolia helps create fully integrated customer experiences and speeds up digital delivery of content. Magnolia boasts 480 enterprise customers, thousands of Community Edition deployments, and more than 200 certified Magnolia Partners around the world. They further state that their enterprise customers include Sanofi, Generali, the Atlassian, The New York Times, Harley Davidson, and Union…

    $3,500

    per month

    Pricing
    CustifyMagnolia
    Editions & Modules
    No answers on this topic
    DX Core
    $3500
    per month
    DX Cloud
    $6000
    per month
    Offerings
    Pricing Offerings
    CustifyMagnolia
    Free Trial
    NoYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    CustifyMagnolia
    Considered Both Products
    Custify
    No answer on this topic
    Magnolia
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    100%
    Would buy again
    58 Answers
    Delivers good value for the price
    No answers on this topic
    100%
    Delivers good value for the price
    49 Answers
    Happy with the feature set
    No answers on this topic
    100%
    Happy with the feature set
    58 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    98%
    Lived up to sales and marketing promises
    39 Answers
    Implementation went as expected
    No answers on this topic
    98%
    Implementation went as expected
    53 Answers
    Features
    CustifyMagnolia
    Security
    Comparison of Security features of Custify and Magnolia
    Feature
    Custify
    7.0
    11 Ratings
    19% below category average
    Magnolia
    8.1
    69 Ratings
    2% below category average
    Role-based user permissions7.011 Ratings8.169 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Custify and Magnolia
    Feature
    Custify
    8.0
    11 Ratings
    8% below category average
    Magnolia
    8.1
    68 Ratings
    4% above category average
    API8.011 Ratings8.561 Ratings
    Integration with Salesforce.com8.01 Ratings00 Ratings
    Internationalization / multi-language00 Ratings7.761 Ratings
    Customer Data Extraction / Integration
    Comparison of Customer Data Extraction / Integration features of Custify and Magnolia
    Feature
    Custify
    9.0
    11 Ratings
    3% above category average
    Magnolia
    -
    Ratings
    Product usage9.011 Ratings00 Ratings
    Help desk / support tickets9.11 Ratings00 Ratings
    Customer Success Management
    Comparison of Customer Success Management features of Custify and Magnolia
    Feature
    Custify
    8.3
    11 Ratings
    4% below category average
    Magnolia
    -
    Ratings
    NPS surveys8.01 Ratings00 Ratings
    Sponsor tracking8.02 Ratings00 Ratings
    Customer profiles8.011 Ratings00 Ratings
    Automated workflow9.011 Ratings00 Ratings
    Internal collaboration7.011 Ratings00 Ratings
    Customer health scoring9.011 Ratings00 Ratings
    Customer segmentation9.011 Ratings00 Ratings
    CSM Reporting & Analytics
    Comparison of CSM Reporting & Analytics features of Custify and Magnolia
    Feature
    Custify
    9.0
    11 Ratings
    7% above category average
    Magnolia
    -
    Ratings
    Customer health trends9.011 Ratings00 Ratings
    Engagement analytics9.011 Ratings00 Ratings
    Dashboards9.03 Ratings00 Ratings
    Web Content Creation
    Comparison of Web Content Creation features of Custify and Magnolia
    Feature
    Custify
    -
    Ratings
    Magnolia
    8.0
    74 Ratings
    2% above category average
    WYSIWYG editor00 Ratings8.565 Ratings
    Code quality / cleanliness00 Ratings8.465 Ratings
    Admin section00 Ratings8.070 Ratings
    Page templates00 Ratings8.972 Ratings
    Library of website themes00 Ratings7.01 Ratings
    Mobile optimization / responsive design00 Ratings8.563 Ratings
    Publishing workflow00 Ratings7.573 Ratings
    Form generator00 Ratings6.958 Ratings
    Web Content Management
    Comparison of Web Content Management features of Custify and Magnolia
    Feature
    Custify
    -
    Ratings
    Magnolia
    7.5
    69 Ratings
    0% below category average
    Content taxonomy00 Ratings7.663 Ratings
    SEO support00 Ratings7.263 Ratings
    Bulk management00 Ratings7.657 Ratings
    Availability / breadth of extensions00 Ratings7.962 Ratings
    Community / comment management00 Ratings6.951 Ratings
    Best Alternatives
    CustifyMagnolia
    Small Businesses
    ClientSuccess
    Score6 out of 10
    Umbraco CMS
    Score7 out of 10
    Medium-sized Companies
    ChurnZero
    Score7.9 out of 10
    Square Online
    Score7.7 out of 10
    Enterprises
    Gainsight CS
    Score8.8 out of 10
    RWS Tridion Sites
    Score9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    CustifyMagnolia
    Likelihood to Recommend
    9.0
    (11 ratings)
    8.1
    (78 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    8.1
    (9 ratings)
    Usability
    9.0
    (2 ratings)
    8.0
    (68 ratings)
    Performance
    -
    (0 ratings)
    8.5
    (67 ratings)
    Support Rating
    9.0
    (2 ratings)
    9.1
    (3 ratings)
    Online Training
    -
    (0 ratings)
    8.2
    (1 ratings)
    User Testimonials
    CustifyMagnolia
    Likelihood to Recommend
    Custify
    Two big use cases where it's very well suited: onboarding of our clients and churn prevention. It just saves me so much time and helps me recommend more strategic suggestions. At the end of the day I can see my productivity being a lot higher than before having Custify.
    Read full review
    Magnolia
    Magnolia is a very capable DXP, that provides client with lots of flexibility in composing its own stack. While the core of the platform is a content management system, the open architecture of Magnolia DXP allows it to connect to any platform, allowing client to extend the capabilities. One scenario would be a centralized content hub - where through a single platform, content authors can choose which channel to distribute what content. For example, long form content for consumers viewing on a laptop, short form content for those using a mobile browser. This allow the client to personalized the experience based on channels. Another scenarios would be leveraging on GenAI - using Magnolia's built-in connector to ChatGPT. If that is not the service that one desire, you can always connect to another AI service such as Google Gemini. With GenAI, connected, content author can use AI as co-pilot to help them scale up their content production.
    Read full review
    Pros
    Custify
    • 360 degree view of anything that has to do with a single account, including health score history across many elements, all the lifecycles of that account, different usage and adoption trends on multiple users in the same account, and more.
    • Getting multiple health scores and trends on one screen.
    Read full review
    Magnolia
    • Speed of development - time to delivery from zero to MVP was excellent
    • Ease of use - the authoring experience is very easy to build and train
    • PAAS/SAAS - the managed service platform removed the traditional overhead of running in-house technologies, meaning we could focus on value add, with less time spent keeping the lights on.
    Read full review
    Cons
    Custify
    • There was a problem integrating our CRM at first, and to be honest, I almost switched to another product because it's a big deal for us, but they got it worked out significantly faster than any of us guessed it would take, so we stayed, and I'm glad it worked out.
    • The main data point still missing is global revenue. I reached out and they said it's in the works. The software is making us money, so we're staying and hope this works out as fast as the CRM issue.
    Read full review
    Magnolia
    • The documentation provides samples that are often out of context, and difficult to know where the provided example code should be implemented. More tutorials providing the full project or step-by-step instructions on how to implement subject material would help greatly. Baeldung is a resource I would consider the gold standard in how this is done in other spaces.
    • The use of JCR and Nodes makes object serialization/deserialization painful. Jackson compatibility or similar would be a welcome enhancement to the developer experience. Maybe leveraging code-gen from light modules to build model classes when possible could help accomplish this.
    • Modifying the home layout from light modules is frustrating. It seems that any configuration overrides made merge with the default rather than overwriting, which makes for a difficult combination of guess-and-check while referencing the documentation to see what should be in each row/column when making changes.
    • Including "mark all as read" or "delete all" in the notifications app would be a great quality of life improvement. It seems that by default, users have to individually select messages and operate them.
    Incentivized
    Read full review
    Likelihood to Renew
    Custify
    No answers on this topic
    Magnolia
    We have invested a lot of time and energy into tailoring a solution that works for the company.
    We think the new features in v6.2 will help us get to the next level
    We also don't have the resources to rebuild a website platform from scratch even if we wanted to
    Incentivized
    Read full review
    Usability
    Custify
    I like custify because it does exactly what you think it would. It's reliable and delivers quality organization and analytics for our usage. It's only downfall is it's lack of specific analytics and combination with sales tools that make customer transferring easy. Overall highly recommend using custify and are in a smaller business.
    Incentivized
    Read full review
    Magnolia
    We've shown it to a number of users both clients and our own team and despite initial apprehensions, they "get it" very quickly. It's intuitive and friendly and quick to perform daily tasks. We once had a client tell us "Using Magnolia makes me smile" which says it all for us.
    Incentivized
    Read full review
    Performance
    Custify
    No answers on this topic
    Magnolia
    I gave [it] 7/10 only because of the loading time of pages. Otherwise, I think it deserves an 8. Normally this is not an issue per [se] but considering the rating matrix and as I have been asked to honestly write about it. Yes, the page loading times could be improved.
    Read full review
    Support Rating
    Custify
    Philipp has been there for us throughout the process. Very nice guy and a great help. He guided us in setting KPIs, goals, healthscores. Really gave us a lot more than we wanted. We also had some custom integrations and even though they did not support them, their team released a patch for our CRM so we could integrate it
    Read full review
    Magnolia
    You always get an answer based on your SLA. But you always get a solution. That's the successfactor in this case. To often i was frustrated about people in a company without even a clue what there product is about or how to solve a problem. Magnolia's Support Team does a very good job and try to help you in most of the cases
    Read full review
    Alternatives Considered
    Custify
    This software makes it easy to analyze your data and optimize your onboarding - maybe the easiest I've seen, but you've got to be willing to dig into its features and setting. And of course without their Concierge Onboarding this is not so easy.
    Read full review
    Magnolia
    I've used several CMSs like AEM and EpiServer, and comparatively, they all excel at different things. Magnolia is the best to develop for/against. Episerver has the best/most fluid UI in terms of content editing, and the overall admin experience AEM is just all around sucks.
    Incentivized
    Read full review
    Return on Investment
    Custify
    • Free to paid conversions have gone up, and we see more customers choosing premium options than before, since we're using the automatic workflows to make sure the trial is a lot more focused on helping them see results before they pay a single dollar.
    Read full review
    Magnolia
    • Magnolia has brought about positive impacts. For instance, we need not outsource web design and marketing services because thanks to this software, we can handle most work inhouse
    • The software is affordable with no compromises on capabilities and therefore it is gives us value for money.
    • The templates makes the whole process easy
    Incentivized
    Read full review
    ScreenShots

    Custify Screenshots

    Product screenshotProduct screenshotProduct screenshotProduct screenshotProduct screenshot

    Magnolia Screenshots

    Screenshot of the Magnolia App Launcher, used to switch between workspaces and manage pagesScreenshot of the customer experience. This brings together content and audiovisual digital assets to form more compelling digital experiences.Screenshot of global search that brings relevant content, no matter where it resides.Screenshot of customizing the ecommerce experience.Screenshot of Magnolia Orchestratem where users can manage and track campaignsScreenshot of the WYSIWYG page editor