TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Customer Focus

    Score9.6 out of 10
    N/ACustomer Focus is solution that includes order management, inventory management, warehousing, CMS, E-mail marketing, CRM, and general accounting functions. E-Commerce web stores are also included in the solution.

    $50

    # of stores and users

    WooCommerce

    Score8.5 out of 10
    N/AWooCommerce is an eCommerce plugin for WordPress, developed by WooThemes (recently acquired by Automattic). Like WordPress, it is designed to be an extendable, adaptable, open-sourced platform. WooCommerce allows merchants to sell physical products, downloadables, or services.

    $0

    Pricing
    Customer FocusWooCommerce
    Editions & Modules
    Standard
    $50
    # of stores and users
    Ultimate
    $99
    # of stores and users
    Woo Enterprise
    Contact Sales
    Offerings
    Pricing Offerings
    Customer FocusWooCommerce
    Free Trial
    YesYes
    Free/Freemium Version
    YesYes
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup Fee$249 Site setup and trainingNo setup fee
    Additional DetailsWooCommerce is a free and open-source plugin for WordPress. Merchants can host their WooCommerce store on any private hosting service, or with Automattic directly via WordPress.com. Some added features or services from the WooCommerce Official Marketplace may have one time or subscription pricing.
    More Pricing Information
    Community Pulse
    Customer FocusWooCommerce
    Considered Both Products
    Customer Focus, Inc.
    No answer on this topic
    Automattic
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    96%
    Would buy again
    43 Answers
    Delivers good value for the price
    No answers on this topic
    96%
    Delivers good value for the price
    43 Answers
    Happy with the feature set
    No answers on this topic
    89%
    Happy with the feature set
    40 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    95%
    Lived up to sales and marketing promises
    37 Answers
    Implementation went as expected
    No answers on this topic
    88%
    Implementation went as expected
    36 Answers
    Features
    Customer FocusWooCommerce
    Online Storefront
    Comparison of Online Storefront features of Customer Focus and WooCommerce
    Feature
    Customer Focus
    9.2
    1 Ratings
    16% above category average
    WooCommerce
    8.0
    96 Ratings
    2% above category average
    Product catalog & listings9.01 Ratings8.095 Ratings
    Product management9.01 Ratings8.096 Ratings
    Bulk product upload10.01 Ratings7.278 Ratings
    Branding9.01 Ratings7.383 Ratings
    Mobile storefront9.01 Ratings9.388 Ratings
    Product variations9.01 Ratings8.088 Ratings
    Website integration10.01 Ratings9.596 Ratings
    Visual customization9.01 Ratings7.392 Ratings
    CMS9.01 Ratings7.974 Ratings
    Online Shopping Cart
    Comparison of Online Shopping Cart features of Customer Focus and WooCommerce
    Feature
    Customer Focus
    9.0
    1 Ratings
    16% above category average
    WooCommerce
    6.1
    91 Ratings
    23% below category average
    Checkout user experience9.01 Ratings6.991 Ratings
    Abandoned cart recovery00 Ratings5.359 Ratings
    eCommerce Marketing
    Comparison of eCommerce Marketing features of Customer Focus and WooCommerce
    Feature
    Customer Focus
    8.0
    1 Ratings
    4% above category average
    WooCommerce
    6.4
    94 Ratings
    18% below category average
    Personalized recommendations9.01 Ratings5.374 Ratings
    SEO7.01 Ratings6.583 Ratings
    Promotions & discounts00 Ratings7.591 Ratings
    eCommerce Business Management
    Comparison of eCommerce Business Management features of Customer Focus and WooCommerce
    Feature
    Customer Focus
    9.0
    1 Ratings
    11% above category average
    WooCommerce
    7.9
    93 Ratings
    2% below category average
    Shipping9.01 Ratings8.584 Ratings
    Custom functionality9.01 Ratings7.786 Ratings
    Multi-site management00 Ratings6.747 Ratings
    Order processing00 Ratings8.491 Ratings
    Inventory management00 Ratings8.290 Ratings
    Online Payment System
    Comparison of Online Payment System features of Customer Focus and WooCommerce
    Feature
    Customer Focus
    -
    Ratings
    WooCommerce
    8.5
    85 Ratings
    2% above category average
    eCommerce security00 Ratings8.585 Ratings
    Best Alternatives
    Customer FocusWooCommerce
    Small Businesses
    Ecwid by Lightspeed
    Score10 out of 10
    Ecwid by Lightspeed
    Score10 out of 10
    Medium-sized Companies
    Shopify
    Score8.7 out of 10
    Shopify
    Score8.7 out of 10
    Enterprises
    IBM Digital Commerce
    Score9 out of 10
    IBM Digital Commerce
    Score9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Customer FocusWooCommerce
    Likelihood to Recommend
    9.0
    (1 ratings)
    8.9
    (95 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    7.0
    (4 ratings)
    Usability
    -
    (0 ratings)
    8.1
    (12 ratings)
    Support Rating
    -
    (0 ratings)
    5.0
    (1 ratings)
    Configurability
    -
    (0 ratings)
    10.0
    (1 ratings)
    User Testimonials
    Customer FocusWooCommerce
    Likelihood to Recommend
    Customer Focus, Inc.
    Today, with a globalized competition and without truce, a company must evaluate and take into account its size, and use this to analyze which of the tools available in the market is more suited to their needs. If it is a small company, you can improve your customer service by incorporating a chat. But a company of national level must evaluate other aspects like: marketing, tastes, preferences, tendencies, etc. To achieve the effective management of relationships with our customers, this technology provides us with effective tools and easy access.
    Incentivized
    Read full review
    Automattic
    WooCommerce is best suited to customers whose website is built on the WordPress platform, and whose development team has a good understanding of plug-in implementation. If your website is not built on WordPress, but on Laravel or React (or any other non WordPress technology), then WooCommerce is not for you. WooCommerce is also great for customers who just need a simple online shopping experience. If your needs involve more complex or immersive features such as timed discounts, pick up locations, delivery reminders, or post shopping feedback surveys, know that you will need to purchase additional add-ons to make to get these features using WooCommerce set up on WordPress.
    Incentivized
    Read full review
    Pros
    Customer Focus, Inc.
    • Facilitates the interaction between the company and customers, through various communication channels, thanks to the storage of information of interest, such as the needs and preferences for products or services.
    • Access data of interest (about the clients, their histories, products, prices, etc.,) from any place with access to the internet
    • An extensive knowledge about the clients allows the company to present commercial offers adapted to their needs, so the income is also higher, through a lower sales cycle. The CRM allows to enhance sales and marketing functions.
    Incentivized
    Read full review
    Automattic
    • Free base package means I can use it when I need to and not pay for it when I'm not using it
    • I can customize the e-commerce options and integrate the calendar booking
    • Payment processing is quick and easy and I can choose my provider
    Incentivized
    Read full review
    Cons
    Customer Focus, Inc.
    • Cost is always an element to consider when purchasing a computer solution, both for the purchase of the software and for its maintenance, many forget about the ongoing support costs that come with software.
    • Many systems are backed up automatically through the cloud or through some other solution, but not all. So there is a good chance that the data will be lost. it is therefore necessary to take the safe backup forecasts in the event of any unforeseen occurrence and cause us an unpleasant surprise.
    • There is a difference between being served by a real person when making a phone call, to an automated attention system. Sometimes it is good to make the tasks more automatic, but it is also good to have a little personalized help to avoid losing the human value of relationships.
    Incentivized
    Read full review
    Automattic
    • Because of how the Wordpress database is structured, WooCommerce isn't great for large or complex e-commerce sites.
    • More out-of-the-box options would be nice within the base software.
    • Because add-on plugins are developed by 3rd parties, sometimes you get conflicts that break things.
    Incentivized
    Read full review
    Likelihood to Renew
    Customer Focus, Inc.
    No answers on this topic
    Automattic
    Despite very rare glitches, more connected to an excessive number of plugins, that affect the speed of the site, we are extremely satisfied with the platform, the ability to import and export products, even though we just export them, as we have our proprietary system for updating inventories. We love the ease of upgrading, enhancing, innovating, and the freedom we have to do whatever we want, which is a plus, when you consider Shopify can take down your whole store as they please, if they think you aren't abiding to their TOS or their ever changing set of rules.
    Incentivized
    Read full review
    Usability
    Customer Focus, Inc.
    No answers on this topic
    Automattic
    It is built on the Wordpress platform, so there are some quirks compared to a dedicated e-commerce product, but it is very intuitive and easy to use, especially for anyone with Wordpress experience. There are numerous great support articles and learning resources available. Significant customization can be achieved with plugins vs other eCommerce platforms, which may require more custom code and have fewer plugin options.
    Incentivized
    Read full review
    Support Rating
    Customer Focus, Inc.
    No answers on this topic
    Automattic
    not muh support
    Read full review
    Alternatives Considered
    Customer Focus, Inc.
    Sales management is based on the management of customer relationships and must be centralized so that its analysis is effective. The data that is collected must be available for the generation of statistics for decision making by the directory. This tool allows us to generate the necessary data to generate results, save time and production cost. The other products did not fit our objectives.
    Incentivized
    Read full review
    Automattic
    We were pretty sure we wanted a WordPress site so that we had more control over the site itself, having been burned by third-party vendor sites before. The fact that WooCommerce integrates so well with WordPress was a big selling point for us. Magento would have been too heavy of a lift for our small dev team and we didn't want to rely on Shopify or BigCommerce (though all of those products could have their merits for other projects or clients).
    Incentivized
    Read full review
    Return on Investment
    Customer Focus, Inc.
    • With the information available, about the clients, the company can know and segment the markets and develop effective and successful marketing campaigns.
    • With the information the employee can develop more personalized relationships with the client.
    • This customer service tool facilitated the administrative processes of sales to achieve higher performance and better results in the company.
    Incentivized
    Read full review
    Automattic
    • Positive: low cost to start up, and allowed us to start selling right away.
    • Negative: better plug-ins have a high cost of entry. For example if you want to do subscriptions you need a paid plugin for it.
    • Positive: easily integrates with PayPal and Stripe.
    Incentivized
    Read full review
    ScreenShots

    WooCommerce Screenshots

    Screenshot of a single product and description.Screenshot of WooCommerce checkout blocks.Screenshot of WooCommerce settings.Screenshot of WooCommerce product editing.Screenshot of WooCommerce products listing.