What users are saying about
15 Ratings
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Score 9.3 out of 100
31 Ratings
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Score 7 out of 100

Likelihood to Recommend

Customer.io

If you have a very small database of people, then probably the whole integration isn't justified. If you have a small business and don't plan to scale much, don't do it. It will be expensive for what you can get elsewhere (Mailchimp).If you want a scalable and powerful platform, that will take some time to pay off, and you can wait, then do it. Once you get integrated and start sending events and attributes, the things you can do are almost limitless.
Santiago Valdés | TrustRadius Reviewer

Microsoft Dynamics 365 Marketing

Microsoft Dynamics 365 Marketing is very well suited for situations where an organization wants to manage the customer information that it has gathered and share it all across the entire organization so that it is unified and integrated. Microsoft Dynamics 365 Marketing is less suited to smaller organizations that do not have a need for such a complex marketing platform.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Customer.io
8.6
Microsoft Dynamics 365 Marketing
WYSIWYG email editor
Customer.io
6.6
Microsoft Dynamics 365 Marketing
Dynamic content
Customer.io
8.6
Microsoft Dynamics 365 Marketing
Ability to test dynamic content
Customer.io
8.6
Microsoft Dynamics 365 Marketing
A/B testing
Customer.io
7.9
Microsoft Dynamics 365 Marketing
Mobile optimization
Customer.io
10.0
Microsoft Dynamics 365 Marketing
Email deliverability reporting
Customer.io
7.7
Microsoft Dynamics 365 Marketing
List management
Customer.io
10.0
Microsoft Dynamics 365 Marketing
Triggered drip sequences
Customer.io
9.5
Microsoft Dynamics 365 Marketing

Reporting & Analytics

Customer.io
5.9
Microsoft Dynamics 365 Marketing
Dashboards
Customer.io
5.4
Microsoft Dynamics 365 Marketing
Standard reports
Customer.io
5.4
Microsoft Dynamics 365 Marketing
Custom reports
Customer.io
7.0
Microsoft Dynamics 365 Marketing

Pros

Customer.io

  • Workflow building and management.
  • Extremely flexible and integrates easily with other services.
  • Solid email builder.
  • Webhook makes it easy to send and receive data in event-driven contexts.
  • Support for liquid makes highly detailed personalization possible in every message.
Joel McLean | TrustRadius Reviewer

Microsoft Dynamics 365 Marketing

  • Segmentation
  • Lead Scoring
Anonymous | TrustRadius Reviewer

Cons

Customer.io

  • I may be missing it in the UI, but a place to see the list of emails who qualify for a certain email.
  • One easy to view chart of all our automated/lifecycle emails to see what a given user would see over their customer journey. (This is really just a feature request/idea - the product itself is really awesome.)
Ted Bennett | TrustRadius Reviewer

Microsoft Dynamics 365 Marketing

  • Creating/Managing marketing lists - specifically copying them (dynamic)
  • The use of "Campaigns" - a campaign to us is not the same as how it is used in MDM
  • No Social marketing dashboard available (looking for something similar to HootSuite where you can post/schedule posts.
Kimberly Yolitz | TrustRadius Reviewer

Likelihood to Renew

Customer.io

No score
No answers yet
No answers on this topic

Microsoft Dynamics 365 Marketing

Microsoft Dynamics 365 Marketing 1.0
Based on 1 answer
I wouldn't even think of renewing our use of Marketing 365. It's worthless
Anonymous | TrustRadius Reviewer

Usability

Customer.io

No score
No answers yet
No answers on this topic

Microsoft Dynamics 365 Marketing

Microsoft Dynamics 365 Marketing 5.5
Based on 2 answers
Microsoft Dynamics 365 Marketing is extremely usable in order to manage all of my organization's customer information across the organization. Further we use Microsoft Dynamics 365 Marketing to manage all of our marketing campaigns from beginning to end. Microsoft Dynamics 365 Marketing makes my organization more able to run a professional marketing strategy.
Anonymous | TrustRadius Reviewer

Support Rating

Customer.io

No score
No answers yet
No answers on this topic

Microsoft Dynamics 365 Marketing

Microsoft Dynamics 365 Marketing 6.8
Based on 4 answers
Very reliable
Anonymous | TrustRadius Reviewer

Alternatives Considered

Customer.io

Customer.io was really the first pure, full-featured drip email program on the market and as far as I know, it's still the simplest and best overall for that specific function. SendGrid has also added drip campaign features, but I would seriously evaluate Customer.io against any other drip email provider because they really have all the key elements you need to make it work.
Sean Anderson | TrustRadius Reviewer

Microsoft Dynamics 365 Marketing

While the cost was significantly more than other vendors we looked at, the tools are similar to our previous tool so conversion would be (somewhat) easy. We chose it because it directly integrates with Microsoft Dynamics CRM - which we integrated at the same time.
Kimberly Yolitz | TrustRadius Reviewer

Return on Investment

Customer.io

  • Fast testing for new products to specific groups. It saves a lot of time and money.
  • Removed workload from marketing = more time to make it better.
  • Better contact with specific groups, seeing a increase in sales because of this.
Mike Koolwijk | TrustRadius Reviewer

Microsoft Dynamics 365 Marketing

  • It took a few months to get things in order and I believe I could’ve gotten started sooner, but I had to learn about it first
Anonymous | TrustRadius Reviewer

Pricing Details

Customer.io

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional

Microsoft Dynamics 365 Marketing

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Customer.io
9.0
Microsoft Dynamics 365 Marketing
6.3

Likelihood to Renew

Customer.io
Microsoft Dynamics 365 Marketing
1.0

Usability

Customer.io
Microsoft Dynamics 365 Marketing
5.5

Support Rating

Customer.io
Microsoft Dynamics 365 Marketing
6.8

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