Customer.io vs. Oracle CRM On Demand

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Customer.io
Score 8.3 out of 10
Small Businesses (1-50 employees)
Customer.io is a customer engagement platform that enables marketers to build sophisticated automated messaging campaigns. With access to real-time behavioral data, users can create personalized and relevant messages to engage and retain customers. This includes sending emails, push notifications, SMS, in-app messages, and more through a visual building experience. Built for scale, Customer.io boasts users among over 5,300 companies, sending over 17 billion messages per year.
$100
per month
Oracle CRM On Demand
Score 6.4 out of 10
N/A
The basis of this offering is the Market2Lead product that Oracle acquired in 2010. It has now been fully integrated with Oracle's On Demand CRM product and is a full-featured marketing automation product with features from lead management and nurturing, to measuring marketing ROI.N/A
Pricing
Customer.ioOracle CRM On Demand
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Customer.ioOracle CRM On Demand
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeOptionalNo setup fee
Additional DetailsEssentials: For startups and small teams engaging customers on their mobile and web apps. - Up to 5,000 profiles*, Send Emails, Push, In-App, and SMS, Visual Workflow Builder, Segmentation, Two Workspaces, Email Support, Customer Community Premium: For high-growth companies looking for greater control over their messaging outcomes. - Everything in Essentials, Custom Data + Message Volume, Premium Product Features, Additional Workspaces, 90-day Onboarding Program, Premium Email & Chat Support, Managed Deliverability, Dedicated IPs, Parcel Pro Licenses, HIPAA Compliance Enterprise: For at-scale companies looking to create world-class customer experiences. - Everything in Premium, Managed Infrastructure*, Customer Success Manager, Quarterly Success Reviews, Technical Account Manager*, Audit Logging & Data Governance*, Parcel Business Licenses, Migration Support*, *Available by consultation.
More Pricing Information
Community Pulse
Customer.ioOracle CRM On Demand
Top Pros
Top Cons
Features
Customer.ioOracle CRM On Demand
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
Customer.io
-
Ratings
Oracle CRM On Demand
8.3
25 Ratings
8% above category average
Customer data management / contact management00 Ratings8.925 Ratings
Workflow management00 Ratings8.024 Ratings
Territory management00 Ratings8.124 Ratings
Opportunity management00 Ratings8.125 Ratings
Integration with email client (e.g., Outlook or Gmail)00 Ratings7.722 Ratings
Contract management00 Ratings8.124 Ratings
Quote & order management00 Ratings8.523 Ratings
Interaction tracking00 Ratings8.524 Ratings
Channel / partner relationship management00 Ratings9.023 Ratings
Customer Service & Support
Comparison of Customer Service & Support features of Product A and Product B
Customer.io
-
Ratings
Oracle CRM On Demand
8.6
24 Ratings
14% above category average
Case management00 Ratings8.524 Ratings
Call center management00 Ratings8.723 Ratings
Help desk management00 Ratings8.524 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
Customer.io
-
Ratings
Oracle CRM On Demand
8.5
24 Ratings
12% above category average
Lead management00 Ratings9.124 Ratings
Email marketing00 Ratings7.922 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
Customer.io
-
Ratings
Oracle CRM On Demand
8.6
24 Ratings
13% above category average
Task management00 Ratings8.923 Ratings
Billing and invoicing management00 Ratings8.522 Ratings
Reporting00 Ratings8.523 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
Customer.io
-
Ratings
Oracle CRM On Demand
8.2
24 Ratings
7% above category average
Forecasting00 Ratings8.624 Ratings
Pipeline visualization00 Ratings8.224 Ratings
Customizable reports00 Ratings7.824 Ratings
Customization
Comparison of Customization features of Product A and Product B
Customer.io
-
Ratings
Oracle CRM On Demand
7.6
24 Ratings
0% above category average
Custom fields00 Ratings8.724 Ratings
Custom objects00 Ratings6.924 Ratings
Scripting environment00 Ratings7.821 Ratings
API for custom integration00 Ratings7.023 Ratings
Security
Comparison of Security features of Product A and Product B
Customer.io
-
Ratings
Oracle CRM On Demand
8.8
25 Ratings
6% above category average
Single sign-on capability00 Ratings9.122 Ratings
Role-based user permissions00 Ratings8.525 Ratings
Social CRM
Comparison of Social CRM features of Product A and Product B
Customer.io
-
Ratings
Oracle CRM On Demand
8.5
18 Ratings
15% above category average
Social data00 Ratings8.618 Ratings
Social engagement00 Ratings8.518 Ratings
Integrations with 3rd-party Software
Comparison of Integrations with 3rd-party Software features of Product A and Product B
Customer.io
-
Ratings
Oracle CRM On Demand
7.6
22 Ratings
6% above category average
Marketing automation00 Ratings7.822 Ratings
Compensation management00 Ratings7.420 Ratings
Platform
Comparison of Platform features of Product A and Product B
Customer.io
-
Ratings
Oracle CRM On Demand
10.0
18 Ratings
29% above category average
Mobile access00 Ratings10.018 Ratings
Best Alternatives
Customer.ioOracle CRM On Demand
Small Businesses
Simplify360
Simplify360
Score 7.8 out of 10
Salesmate
Salesmate
Score 9.8 out of 10
Medium-sized Companies
Bright Pattern Contact Center
Bright Pattern Contact Center
Score 10.0 out of 10
Creatio
Creatio
Score 9.1 out of 10
Enterprises
Conversica
Conversica
Score 9.5 out of 10
Creatio
Creatio
Score 9.1 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Customer.ioOracle CRM On Demand
Likelihood to Recommend
9.8
(8 ratings)
8.9
(26 ratings)
Usability
-
(0 ratings)
9.0
(1 ratings)
Implementation Rating
-
(0 ratings)
10.0
(1 ratings)
User Testimonials
Customer.ioOracle CRM On Demand
Likelihood to Recommend
Customer.io
This tool is well-suited for companies looking to run email marketing campaigns or send out newsletters regularly to their users/customers. The workflow setup is especially useful for companies who want to send specific emails based on user behavior - i.e. they've not logged in recently, have bought a specific product, haven't opened any emails, etc. This could also be useful for freelancers like me since you can create different workspaces within Customer.io. I have configured it this way to handle email marketing for a few of my clients, and the software keeps everything organized and separate. This might not be the best tool for small businesses, considering the price. It may be better to start out with a cheaper email marketing tool, and then if/when necessary, scale-up with a tool like Customer.io.
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Oracle
Oracle CRM is reliable and it fits well in a scenario where a company aims to grow their customer base and improve their relationship with their clients and ensure that all customer services are offered in an efficient manner. Oracle CRM is accessible from any device and this ensures easy usage of the platform and assure all staff to execute their various business processes.
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Pros
Customer.io
  • Managing users, attributes and events. You are easily able to modify any user, based on their ID, and add or remove attributes, assign events to them. That makes it very easy to segment later and to assign them to several campaigns based on behavior. Just a warning: this integration isn't so easy (at least it wasn't for us).
  • Creating workflows of campaigns is very easy. You can quickly create behavioral campaigns based on attributes, segments and add elements to the workflow. You can send an email, then wait, then send another, then exit the campaign if they converted, etc. The workflow is easy to configure and very powerful for automation.
  • We don't use many email templates (we make them in MJML) but it's very easy to add senders, to change templates and in general to test designs.
  • Deliverability works very well, at least for us. It sends emails pretty fast and without issues.
  • Exporting is very quick and easy. Importing wasn't a feature until recently, but it works well too.
  • Seeing activity it's also useful. In general, logs are awesome (be it of a customer, of activity on the site, email sends, etc.).
  • We don't use environments, but it might be very useful for a bigger company.
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Oracle
  • Several of our members were not familiar with various IT functions within CRM prior to working with it and so they were able to develop a working knowledge of IT pretty quickly afterwards.
  • It has a familiar feel to it as it allows users to work the data into a spreadsheet type layout with pivot tables and graphs and so it is quick to adopt.
  • Customization is great with a working knowledge of HTML, which isn't too hard to learn. You can really adapt CRM to any needs stylistically or content wise.
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Cons
Customer.io
  • Push notifications are very rudimentary. Everything has to be done by hand unless you're sending an extremely simple message.
  • A bit too email centric.
  • Lacks an ability to schedule messages on a daily, weekly, etc. basis.
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Oracle
  • The ability to schedule and push out reports is missing from this system. If we want to mass deliver a report on a schedule, we must run it, export it and email it out to the group, or purchase a 3rd party system.
  • The ability to trigger workflow events on a schedule is missing this system. Currently, there has to be a trigger initiated by a user and we have situations where we'd like to be able to schedule a work flow routine to go out and check from specific situations and then trigger an action. We'd also like to be able to trigger workflow actions on one object based on something in another object and this capability is very limited.
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Usability
Customer.io
No answers on this topic
Oracle
Compared to other competitors I find it very easy to use and learn .It has been helpful in our organisation and we have been able to manage our projects and operations well without interference.
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Implementation Rating
Customer.io
No answers on this topic
Oracle
With the right partner Oracle CRM On Demand can be implemented very quickly and seamlessly.
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Alternatives Considered
Customer.io
Customer.io was really the first pure, full-featured drip email program on the market and as far as I know, it's still the simplest and best overall for that specific function. SendGrid has also added drip campaign features, but I would seriously evaluate Customer.io against any other drip email provider because they really have all the key elements you need to make it work.
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Oracle
MS Dynamics was easy to integrate to MS Power BI. This BI and reporting aspect is a clear strong point for Microsoft. MS solutions seem easier to integrate and learn, but this depends on the IT landscape and the complexity of integrations in a respective company.
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Return on Investment
Customer.io
  • Fast testing for new products to specific groups. It saves a lot of time and money.
  • Removed workload from marketing = more time to make it better.
  • Better contact with specific groups, seeing a increase in sales because of this.
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Oracle
  • This software can display in real-time when an order is submitted, received, fulfilled, and shipped out. We are able to know within the week of what new orders came in and how effective we are being from targeting specific regions of the nation.
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ScreenShots

Customer.io Screenshots

Screenshot of data-driven or manual segments that can be created in the no-code builder for recipient lists, campaign triggers, filters, and conversion goals.Screenshot of the code editor for email, that helps navigate code and iterate.Screenshot of account performance, visible at a glance from the Dashboard view.Screenshot of drag and drop messages, time delays, and branches where desired, to build cross-channel campaigns.Screenshot of triggered campaigns based on forms submissions, customer attributes, customer actions, and dates.Screenshot of localization for global audiences. One message can be delivered in multiple languages.