What users are saying about
21 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 8.9 out of 100
Based on 21 reviews and ratings
115 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 8.1 out of 100
Based on 115 reviews and ratings
Feature Set Ratings
Sales Force Automation

Customer.io
Feature Set Not Supported
N/A
8.8
Oracle CRM On Demand
88%
Oracle CRM On Demand ranks higher in 9/9 features
Oracle CRM On Demand ranks higher in 9/9 features
Customer data management / contact management

N/A
0 Ratings
9.4
94%
10 Ratings
Workflow management

N/A
0 Ratings
8.9
89%
9 Ratings
Territory management

N/A
0 Ratings
9.4
94%
9 Ratings
Opportunity management

N/A
0 Ratings
9.3
93%
10 Ratings
Integration with email client (e.g., Outlook or Gmail)

N/A
0 Ratings
9.0
90%
7 Ratings
Contract management

N/A
0 Ratings
7.7
77%
9 Ratings
Quote & order management

N/A
0 Ratings
8.5
85%
9 Ratings
Interaction tracking

N/A
0 Ratings
8.3
83%
9 Ratings
Channel / partner relationship management

N/A
0 Ratings
8.3
83%
8 Ratings
Customer Service & Support

Customer.io
Feature Set Not Supported
N/A
8.5
Oracle CRM On Demand
85%
Oracle CRM On Demand ranks higher in 3/3 features
Oracle CRM On Demand ranks higher in 3/3 features
Case management

N/A
0 Ratings
8.5
85%
9 Ratings
Call center management

N/A
0 Ratings
8.7
87%
9 Ratings
Help desk management

N/A
0 Ratings
8.1
81%
9 Ratings
Marketing Automation

Customer.io
Feature Set Not Supported
N/A
8.8
Oracle CRM On Demand
88%
Oracle CRM On Demand ranks higher in 2/2 features
Oracle CRM On Demand ranks higher in 2/2 features
Lead management

N/A
0 Ratings
8.9
89%
9 Ratings
Email marketing

N/A
0 Ratings
8.8
88%
8 Ratings
CRM Project Management

Customer.io
Feature Set Not Supported
N/A
8.7
Oracle CRM On Demand
87%
Oracle CRM On Demand ranks higher in 3/3 features
Oracle CRM On Demand ranks higher in 3/3 features
Task management

N/A
0 Ratings
8.3
83%
8 Ratings
Billing and invoicing management

N/A
0 Ratings
9.7
97%
8 Ratings
Reporting

N/A
0 Ratings
8.3
83%
8 Ratings
CRM Reporting & Analytics

Customer.io
Feature Set Not Supported
N/A
8.4
Oracle CRM On Demand
84%
Oracle CRM On Demand ranks higher in 3/3 features
Oracle CRM On Demand ranks higher in 3/3 features
Forecasting

N/A
0 Ratings
8.7
87%
9 Ratings
Pipeline visualization

N/A
0 Ratings
8.6
86%
9 Ratings
Customizable reports

N/A
0 Ratings
8.0
80%
9 Ratings
Customization

Customer.io
Feature Set Not Supported
N/A
8.4
Oracle CRM On Demand
84%
Oracle CRM On Demand ranks higher in 4/4 features
Oracle CRM On Demand ranks higher in 4/4 features
Custom fields

N/A
0 Ratings
8.9
89%
10 Ratings
Custom objects

N/A
0 Ratings
8.1
81%
10 Ratings
Scripting environment

N/A
0 Ratings
8.0
80%
8 Ratings
API for custom integration

N/A
0 Ratings
8.7
87%
9 Ratings
Security

Customer.io
Feature Set Not Supported
N/A
9.4
Oracle CRM On Demand
94%
Oracle CRM On Demand ranks higher in 2/2 features
Oracle CRM On Demand ranks higher in 2/2 features
Single sign-on capability

N/A
0 Ratings
9.0
90%
8 Ratings
Role-based user permissions

N/A
0 Ratings
9.9
99%
10 Ratings
Social CRM

Customer.io
Feature Set Not Supported
N/A
9.9
Oracle CRM On Demand
99%
Oracle CRM On Demand ranks higher in 2/2 features
Oracle CRM On Demand ranks higher in 2/2 features
Social data

N/A
0 Ratings
9.8
98%
6 Ratings
Social engagement

N/A
0 Ratings
9.9
99%
6 Ratings
Integrations with 3rd-party Software

Customer.io
Feature Set Not Supported
N/A
8.6
Oracle CRM On Demand
86%
Oracle CRM On Demand ranks higher in 2/2 features
Oracle CRM On Demand ranks higher in 2/2 features
Marketing automation

N/A
0 Ratings
8.5
85%
9 Ratings
Compensation management

N/A
0 Ratings
8.8
88%
8 Ratings
Platform

Customer.io
Feature Set Not Supported
N/A
9.3
Oracle CRM On Demand
93%
Oracle CRM On Demand ranks higher in 1/1 features
Oracle CRM On Demand ranks higher in 1/1 features
Mobile access

N/A
0 Ratings
9.3
93%
7 Ratings
Attribute Ratings
- Customer.io is rated higher in 1 area: Likelihood to Recommend
Likelihood to Recommend

9.8
Customer.io
98%
8 Ratings
8.2
Oracle CRM On Demand
82%
11 Ratings
Usability

Customer.io
N/A
0 Ratings
9.0
Oracle CRM On Demand
90%
1 Rating
Implementation Rating

Customer.io
N/A
0 Ratings
10.0
Oracle CRM On Demand
100%
2 Ratings
Likelihood to Recommend
Customer.io
This tool is well-suited for companies looking to run email marketing campaigns or send out newsletters regularly to their users/customers. The workflow setup is especially useful for companies who want to send specific emails based on user behavior - i.e. they've not logged in recently, have bought a specific product, haven't opened any emails, etc. This could also be useful for freelancers like me since you can create different workspaces within Customer.io. I have configured it this way to handle email marketing for a few of my clients, and the software keeps everything organized and separate. This might not be the best tool for small businesses, considering the price. It may be better to start out with a cheaper email marketing tool, and then if/when necessary, scale-up with a tool like Customer.io.
Marketing Manager
FreelanceMarketing & Advertising, 1-10 employees
Oracle CRM On Demand
I think it is well suited for organizations which are large with a lot of users so as to be able to minimize the cost of operations. Also, the organization which interacts mostly with customers can use Oracle CRM on demand.
News Reporter
Kenya newsEntertainment, 201-500 employees
Pros
Customer.io
- Managing users, attributes and events. You are easily able to modify any user, based on their ID, and add or remove attributes, assign events to them. That makes it very easy to segment later and to assign them to several campaigns based on behavior. Just a warning: this integration isn't so easy (at least it wasn't for us).
- Creating workflows of campaigns is very easy. You can quickly create behavioral campaigns based on attributes, segments and add elements to the workflow. You can send an email, then wait, then send another, then exit the campaign if they converted, etc. The workflow is easy to configure and very powerful for automation.
- We don't use many email templates (we make them in MJML) but it's very easy to add senders, to change templates and in general to test designs.
- Deliverability works very well, at least for us. It sends emails pretty fast and without issues.
- Exporting is very quick and easy. Importing wasn't a feature until recently, but it works well too.
- Seeing activity it's also useful. In general, logs are awesome (be it of a customer, of activity on the site, email sends, etc.).
- We don't use environments, but it might be very useful for a bigger company.
Cofounder / Marketing, Growth, Technology, Experience
VestuáRetail, 11-50 employees
Oracle CRM On Demand
- Application customization is a key strength. We can create custom home page experiences for each type of user, customize object layouts to change dynamically depending on object type, and create an embedded sales process unique to our organization that helps facilitate the user through the process by specifying required fields dependent on what stage of the process they are in. The ability to customize goes directly to the success of user adoption - the fact that we can customize layouts and processes to support our internal business processes helps users make the most of the system.
- Robust Reporting. The reporting and data warehouse capabilities are excellent. We have thousands of custom reports delivered in a number of ways - on home pages, on dashboards, on demand through the reporting menu, and on custom web tabs. These reports range from simple lists to complex multi-object analyses.
- Ability to get data in and get data out. CRMOD makes it very easy to import data into any object. This is helpful for importing lists or making mass changes. Exporting data is equally easy, both from an administrator standpoint and for the user. Users can display a list or do a custom advanced search and then easily export the data to Excel without any admin help. They can also export from any report, which is helpful when sales data needs to be combined with other financial data in a larger analysis.
- The system's workflow capabilities allow us to improve field validation, send important notifications, and enforce business process requirements.
Director of Information Systems & Information Management
Root Inc.Management Consulting, 51-200 employees
Cons
Customer.io
- Push notifications are very rudimentary. Everything has to be done by hand unless you're sending an extremely simple message.
- A bit too email centric.
- Lacks an ability to schedule messages on a daily, weekly, etc. basis.
Growth Product Manager
First.Real Estate, 51-200 employees
Oracle CRM On Demand
- A scripting mechanism is needed to customize the data entry forms. As any data driven system, Oracle CRM on demand is as reliable as its data is. Having sales people entering and maintaining the data you have to make sure they are doing that and not cutting corners. One way to do that is to enforce the business requirements in the entry forms.
- User interface / user experience definitely can and should be improved.
- It needs a way to send automatic reports on a schedule via email.
- Support: as usual the Oracle support tends to be tedious and lengthy.
Senior Software Development Manager
eSiliconSemiconductors, 501-1000 employees
Pricing Details
Customer.io
General
Free Trial
Yes
Free/Freemium Version
—Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
Starting Price
$150 per month
Oracle CRM On Demand
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
—Usability
Customer.io
No score
No answers yet
No answers on this topic
Oracle CRM On Demand
Oracle CRM On Demand 9.0
Based on 1 answer
Compared to other competitors I find it very easy to use and learn .It has been helpful in our organisation and we have been able to manage our projects and operations well without interference.
News Reporter
Kenya newsEntertainment, 201-500 employees
Implementation Rating
Customer.io
No score
No answers yet
No answers on this topic
Oracle CRM On Demand
Oracle CRM On Demand 10.0
Based on 2 answers
With the right partner Oracle CRM On Demand can be implemented very quickly and seamlessly.
Director of Information Systems & Information Management
Root Inc.Management Consulting, 51-200 employees
Alternatives Considered
Customer.io
Customer.io was really the first pure, full-featured drip email program on the market and as far as I know, it's still the simplest and best overall for that specific function. SendGrid has also added drip campaign features, but I would seriously evaluate Customer.io against any other drip email provider because they really have all the key elements you need to make it work.
Director of Operations
MyTimeInternet, 11-50 employees
Oracle CRM On Demand
Oracle app is more available on different mobile devices, Microsoft Dynamics has only Windows and Android but Oracle has both web-based, Mac, IOS. Social CRM feature is another one that Microsoft Dynamics doesn't provide. On the other hand, Microsoft Dynamics provides offline line access. Also, Oracle integrations fit our needs better. Also Ticketing system support is better.

Verified User
Advisor in Professional Services
Telecommunications Company, 1-10 employeesReturn on Investment
Customer.io
- Fast testing for new products to specific groups. It saves a lot of time and money.
- Removed workload from marketing = more time to make it better.
- Better contact with specific groups, seeing a increase in sales because of this.
Marketing Automation & SEO Specialist
Klantenfabriek.nlMarketing & Advertising, 1-10 employees
Oracle CRM On Demand
- A single platform for tracking, reporting, and control of all data and clients records
- Manageable outsourcing for development and support functions for the applications we need to use.
- Lots of integration opportunities, and covers all information gaps and inconsistencies caused by human errors.

Verified User
Advisor in Professional Services
Telecommunications Company, 1-10 employees