What users are saying about
15 Ratings
6 Ratings
15 Ratings
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Score 9.3 out of 100
6 Ratings
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Score 5.1 out of 100

Likelihood to Recommend

Customer.io

If you have a very small database of people, then probably the whole integration isn't justified. If you have a small business and don't plan to scale much, don't do it. It will be expensive for what you can get elsewhere (Mailchimp).If you want a scalable and powerful platform, that will take some time to pay off, and you can wait, then do it. Once you get integrated and start sending events and attributes, the things you can do are almost limitless.
Santiago Valdés | TrustRadius Reviewer

Springbot

Well Suited For:
  • Small businesses with small marketing teams.
  • Shopify Customers.
  • Small businesses that want more reporting/segmented lists.
  • Businesses that are upgrading from a service like Constant Contact or Mailchimp.
Less appropriate
  • Customer who are currently using Klaviyo.
  • Business who do not have a Shopify website.
Alex Mills | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Customer.io
8.6
Springbot
5.9
WYSIWYG email editor
Customer.io
6.6
Springbot
5.7
Dynamic content
Customer.io
8.6
Springbot
6.0
Ability to test dynamic content
Customer.io
8.6
Springbot
4.2
A/B testing
Customer.io
7.9
Springbot
6.0
Mobile optimization
Customer.io
10.0
Springbot
5.7
Email deliverability reporting
Customer.io
7.7
Springbot
5.7
List management
Customer.io
10.0
Springbot
6.0
Triggered drip sequences
Customer.io
9.5
Springbot
5.7
Landing pages
Customer.io
Springbot
8.2

Reporting & Analytics

Customer.io
5.9
Springbot
6.0
Dashboards
Customer.io
5.4
Springbot
6.0
Standard reports
Customer.io
5.4
Springbot
6.0
Custom reports
Customer.io
7.0
Springbot
6.0

Lead Management

Customer.io
Springbot
7.4
Lead nurturing
Customer.io
Springbot
5.7
Lead scoring and grading
Customer.io
Springbot
9.1
Data quality management
Customer.io
Springbot
5.7
Automated sales alerts and tasks
Customer.io
Springbot
9.1

Campaign Management

Customer.io
Springbot
6.0
Calendaring
Customer.io
Springbot
5.7
Event/webinar marketing
Customer.io
Springbot
6.4

Social Media Marketing

Customer.io
Springbot
4.2
Social sharing and campaigns
Customer.io
Springbot
3.8
Social profile integration
Customer.io
Springbot
4.6

Platform & Infrastructure

Customer.io
Springbot
7.2
API
Customer.io
Springbot
6.0
Role-based workflow & approvals
Customer.io
Springbot
8.2
Customizability
Customer.io
Springbot
7.3
Integration with Salesforce.com
Customer.io
Springbot
7.3
Integration with Microsoft Dynamics CRM
Customer.io
Springbot
7.3
Integration with SugarCRM
Customer.io
Springbot
7.3

Pros

Customer.io

  • Workflow building and management.
  • Extremely flexible and integrates easily with other services.
  • Solid email builder.
  • Webhook makes it easy to send and receive data in event-driven contexts.
  • Support for liquid makes highly detailed personalization possible in every message.
Joel McLean | TrustRadius Reviewer

Springbot

  • The demographic data was great. I could see how many males vs. females, ages, income, married, with or without children. It gave me a good idea of who my customers were.
  • Using their tracking URLs in all of our campaigns allowed us to get a better idea of what exactly was driving revenue.
  • Not only could I see top performing products, which I can do within Magento, I could also see top selling categories and colors.
  • I can pull a Coupon Usage report our of Magento, but Springbot gave me additional info like AOV and ROI on those codes.
  • Springbot also gave me a lot of info about our abandoned carts. It shows us which products are most abandoned along with views, conversion rates, etc.
  • Springbot gave us an Instagram Shop page that allowed us to curate social shares and then tie them to products on our site.
Melissa Best | TrustRadius Reviewer

Cons

Customer.io

  • I may be missing it in the UI, but a place to see the list of emails who qualify for a certain email.
  • One easy to view chart of all our automated/lifecycle emails to see what a given user would see over their customer journey. (This is really just a feature request/idea - the product itself is really awesome.)
Ted Bennett | TrustRadius Reviewer

Springbot

  • After our purchase, I let spring or know that I was currently too busy to implement the system and to put things on hold. They ignored this request and kept charging us a monthly fee without using any of their systems. I have only logged in once. Nothing has been set up. They can see that from their side.
  • After multiple emails back and forth their out was in the user agreement. I never asked for my money back only credit so I can regroup and when I have time get on to implant the systems. They tell me they don't do that.
  • They don't care about any of the customer's needs. They only care about charging you that monthly fee. Terrible bus plan. With enough bad feedback, they will suffer from such a narrow plan.
  • I wish we had actual information about the cons using the system. Unfortunately I was not given the opportunity to do unless I wanted to keep paying while not using the system.
Raymond Smith | TrustRadius Reviewer

Usability

Customer.io

No score
No answers yet
No answers on this topic

Springbot

Springbot 5.1
Based on 4 answers
Springbot has top navigation that helps me quickly jump from emails to social, and reporting very easily.
Anonymous | TrustRadius Reviewer

Support Rating

Customer.io

No score
No answers yet
No answers on this topic

Springbot

Springbot 6.0
Based on 3 answers
We have raved about Springbot's support because they always get back with us so quickly. Our rep, Jared has been phenomenal in helping us, always being available to chat with us and explaining some of the metrics with us so we can better understand. He completely handles our ads, checks on them, and lets us know when to update and why.
Alex Mills | TrustRadius Reviewer

Alternatives Considered

Customer.io

Customer.io was really the first pure, full-featured drip email program on the market and as far as I know, it's still the simplest and best overall for that specific function. SendGrid has also added drip campaign features, but I would seriously evaluate Customer.io against any other drip email provider because they really have all the key elements you need to make it work.
Sean Anderson | TrustRadius Reviewer

Springbot

Springbit is more expensive, more complicated and delivered less.
Anonymous | TrustRadius Reviewer

Return on Investment

Customer.io

  • Fast testing for new products to specific groups. It saves a lot of time and money.
  • Removed workload from marketing = more time to make it better.
  • Better contact with specific groups, seeing a increase in sales because of this.
Mike Koolwijk | TrustRadius Reviewer

Springbot

  • Springbot gave us a better idea of who our customer was. We just launched in January 2015 having been B2B previously. So we weren't really sure who we were marketing to.
  • I only paid $200/month for the service so I didn't waste a ton of money trying it out. They have a 30 day cancellation policy so I wasn't stuck in a year long contract.
  • It was a let down because I had such high hopes of everything it would allow me to do and see with one platform. Give them a couple more years and I think they will work out the kinks.
Melissa Best | TrustRadius Reviewer

Screenshots

Pricing Details

Customer.io

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional

Customer.io Editions & Modules

Additional Pricing Details
Our basic plan starts at $150 a month and includes 12,000 profiles and up to a million messages. Our premium plan starts at $1,000 a month with an annual contract, dedicated CSM, and much more.

Springbot

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Springbot Editions & Modules

Edition
Platform Base Package$199/month1
  1. for up to 5,000 subscribers (includes email marketing, social hub, reporting and dashboards, signup forms, automations, account management, support and onboarding. See website for additional package options.
Additional Pricing Details
See website for pricing calculator for additional pricing options.

Rating Summary

Likelihood to Recommend

Customer.io
9.0
Springbot
4.4

Usability

Customer.io
Springbot
5.1

Support Rating

Customer.io
Springbot
6.0

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