What users are saying about
21 Ratings
6 Ratings
21 Ratings
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Score 8.9 out of 100
6 Ratings
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Score 5.8 out of 100

Feature Set Ratings

    Email & Online Marketing

    Customer.io

    Feature Set Not Supported
    N/A
    5.0

    Springbot

    50%
    Springbot ranks higher in 9/9 features

    WYSIWYG email editor

    N/A
    0 Ratings
    4.7
    47%
    3 Ratings

    Dynamic content

    N/A
    0 Ratings
    5.0
    50%
    3 Ratings

    Ability to test dynamic content

    N/A
    0 Ratings
    3.3
    33%
    2 Ratings

    Landing pages

    N/A
    0 Ratings
    8.2
    82%
    1 Rating

    A/B testing

    N/A
    0 Ratings
    5.0
    50%
    3 Ratings

    Mobile optimization

    N/A
    0 Ratings
    4.7
    47%
    3 Ratings

    Email deliverability reporting

    N/A
    0 Ratings
    4.7
    47%
    3 Ratings

    List management

    N/A
    0 Ratings
    5.0
    50%
    3 Ratings

    Triggered drip sequences

    N/A
    0 Ratings
    4.7
    47%
    3 Ratings

    Lead Management

    Customer.io

    Feature Set Not Supported
    N/A
    6.9

    Springbot

    69%
    Springbot ranks higher in 4/4 features

    Lead nurturing

    N/A
    0 Ratings
    4.7
    47%
    3 Ratings

    Lead scoring and grading

    N/A
    0 Ratings
    9.1
    91%
    1 Rating

    Data quality management

    N/A
    0 Ratings
    4.7
    47%
    3 Ratings

    Automated sales alerts and tasks

    N/A
    0 Ratings
    9.1
    91%
    1 Rating

    Campaign Management

    Customer.io

    Feature Set Not Supported
    N/A
    5.5

    Springbot

    55%
    Springbot ranks higher in 2/2 features

    Calendaring

    N/A
    0 Ratings
    4.7
    47%
    3 Ratings

    Event/webinar marketing

    N/A
    0 Ratings
    6.4
    64%
    1 Rating

    Social Media Marketing

    Customer.io

    Feature Set Not Supported
    N/A
    3.3

    Springbot

    33%
    Springbot ranks higher in 2/2 features

    Social sharing and campaigns

    N/A
    0 Ratings
    3.0
    30%
    2 Ratings

    Social profile integration

    N/A
    0 Ratings
    3.6
    36%
    2 Ratings

    Reporting & Analytics

    Customer.io

    Feature Set Not Supported
    N/A
    5.0

    Springbot

    50%
    Springbot ranks higher in 3/3 features

    Dashboards

    N/A
    0 Ratings
    5.0
    50%
    3 Ratings

    Standard reports

    N/A
    0 Ratings
    5.0
    50%
    3 Ratings

    Custom reports

    N/A
    0 Ratings
    5.0
    50%
    3 Ratings

    Platform & Infrastructure

    Customer.io

    Feature Set Not Supported
    N/A
    7.0

    Springbot

    70%
    Springbot ranks higher in 6/6 features

    API

    N/A
    0 Ratings
    5.0
    50%
    3 Ratings

    Role-based workflow & approvals

    N/A
    0 Ratings
    8.2
    82%
    1 Rating

    Customizability

    N/A
    0 Ratings
    7.3
    73%
    1 Rating

    Integration with Salesforce.com

    N/A
    0 Ratings
    7.3
    73%
    1 Rating

    Integration with Microsoft Dynamics CRM

    N/A
    0 Ratings
    7.3
    73%
    1 Rating

    Integration with SugarCRM

    N/A
    0 Ratings
    7.3
    73%
    1 Rating

    Attribute Ratings

    • Customer.io is rated higher in 1 area: Likelihood to Recommend

    Likelihood to Recommend

    9.8

    Customer.io

    98%
    8 Ratings
    4.4

    Springbot

    44%
    5 Ratings

    Usability

    Customer.io

    N/A
    0 Ratings
    4.3

    Springbot

    43%
    4 Ratings

    Support Rating

    Customer.io

    N/A
    0 Ratings
    5.0

    Springbot

    50%
    3 Ratings

    Likelihood to Recommend

    Customer.io

    This tool is well-suited for companies looking to run email marketing campaigns or send out newsletters regularly to their users/customers. The workflow setup is especially useful for companies who want to send specific emails based on user behavior - i.e. they've not logged in recently, have bought a specific product, haven't opened any emails, etc. This could also be useful for freelancers like me since you can create different workspaces within Customer.io. I have configured it this way to handle email marketing for a few of my clients, and the software keeps everything organized and separate. This might not be the best tool for small businesses, considering the price. It may be better to start out with a cheaper email marketing tool, and then if/when necessary, scale-up with a tool like Customer.io.
    Jasmine Reyes | TrustRadius Reviewer

    Springbot

    Well Suited For:
    • Small businesses with small marketing teams.
    • Shopify Customers.
    • Small businesses that want more reporting/segmented lists.
    • Businesses that are upgrading from a service like Constant Contact or Mailchimp.
    Less appropriate
    • Customer who are currently using Klaviyo.
    • Business who do not have a Shopify website.
    Alex Mills | TrustRadius Reviewer

    Pros

    Customer.io

    • Managing users, attributes and events. You are easily able to modify any user, based on their ID, and add or remove attributes, assign events to them. That makes it very easy to segment later and to assign them to several campaigns based on behavior. Just a warning: this integration isn't so easy (at least it wasn't for us).
    • Creating workflows of campaigns is very easy. You can quickly create behavioral campaigns based on attributes, segments and add elements to the workflow. You can send an email, then wait, then send another, then exit the campaign if they converted, etc. The workflow is easy to configure and very powerful for automation.
    • We don't use many email templates (we make them in MJML) but it's very easy to add senders, to change templates and in general to test designs.
    • Deliverability works very well, at least for us. It sends emails pretty fast and without issues.
    • Exporting is very quick and easy. Importing wasn't a feature until recently, but it works well too.
    • Seeing activity it's also useful. In general, logs are awesome (be it of a customer, of activity on the site, email sends, etc.).
    • We don't use environments, but it might be very useful for a bigger company.
    Santiago Valdés | TrustRadius Reviewer

    Springbot

    • The demographic data was great. I could see how many males vs. females, ages, income, married, with or without children. It gave me a good idea of who my customers were.
    • Using their tracking URLs in all of our campaigns allowed us to get a better idea of what exactly was driving revenue.
    • Not only could I see top performing products, which I can do within Magento, I could also see top selling categories and colors.
    • I can pull a Coupon Usage report our of Magento, but Springbot gave me additional info like AOV and ROI on those codes.
    • Springbot also gave me a lot of info about our abandoned carts. It shows us which products are most abandoned along with views, conversion rates, etc.
    • Springbot gave us an Instagram Shop page that allowed us to curate social shares and then tie them to products on our site.
    Melissa Best | TrustRadius Reviewer

    Cons

    Customer.io

    • Push notifications are very rudimentary. Everything has to be done by hand unless you're sending an extremely simple message.
    • A bit too email centric.
    • Lacks an ability to schedule messages on a daily, weekly, etc. basis.
    Joel McLean | TrustRadius Reviewer

    Springbot

    • After our purchase, I let spring or know that I was currently too busy to implement the system and to put things on hold. They ignored this request and kept charging us a monthly fee without using any of their systems. I have only logged in once. Nothing has been set up. They can see that from their side.
    • After multiple emails back and forth their out was in the user agreement. I never asked for my money back only credit so I can regroup and when I have time get on to implant the systems. They tell me they don't do that.
    • They don't care about any of the customer's needs. They only care about charging you that monthly fee. Terrible bus plan. With enough bad feedback, they will suffer from such a narrow plan.
    • I wish we had actual information about the cons using the system. Unfortunately I was not given the opportunity to do unless I wanted to keep paying while not using the system.
    Raymond Smith | TrustRadius Reviewer

    Pricing Details

    Customer.io

    General

    Free Trial
    Yes
    Free/Freemium Version
    Premium Consulting/Integration Services
    Yes
    Entry-level set up fee?
    Optional

    Starting Price

    $150 per month

    Customer.io Editions & Modules

    Additional Pricing Details
    Our basic plan starts at $150 a month and includes 12,000 profiles and up to a million messages. Our premium plan starts at $1,000 a month with an annual contract, dedicated CSM, and much more.

    Springbot

    General

    Free Trial
    Yes
    Free/Freemium Version
    Premium Consulting/Integration Services
    Entry-level set up fee?
    No

    Starting Price

    $0 for up to 5,000 subscribers (includes email marketing, social hub, reporting and dashboards, signup forms, automations, account management, support and onboarding. See website for additional package options.

    Springbot Editions & Modules

    Edition
    Platform Base Package$199/month1
    1. for up to 5,000 subscribers (includes email marketing, social hub, reporting and dashboards, signup forms, automations, account management, support and onboarding. See website for additional package options.
    Additional Pricing Details
    See website for pricing calculator for additional pricing options.

    Usability

    Customer.io

    No score
    No answers yet
    No answers on this topic

    Springbot

    Springbot 4.3
    Based on 4 answers
    Springbot has top navigation that helps me quickly jump from emails to social, and reporting very easily.
    Anonymous | TrustRadius Reviewer

    Support Rating

    Customer.io

    No score
    No answers yet
    No answers on this topic

    Springbot

    Springbot 5.0
    Based on 3 answers
    We have raved about Springbot's support because they always get back with us so quickly. Our rep, Jared has been phenomenal in helping us, always being available to chat with us and explaining some of the metrics with us so we can better understand. He completely handles our ads, checks on them, and lets us know when to update and why.
    Alex Mills | TrustRadius Reviewer

    Alternatives Considered

    Customer.io

    Customer.io was really the first pure, full-featured drip email program on the market and as far as I know, it's still the simplest and best overall for that specific function. SendGrid has also added drip campaign features, but I would seriously evaluate Customer.io against any other drip email provider because they really have all the key elements you need to make it work.
    Sean Anderson | TrustRadius Reviewer

    Springbot

    Springbit is more expensive, more complicated and delivered less.
    Anonymous | TrustRadius Reviewer

    Return on Investment

    Customer.io

    • Fast testing for new products to specific groups. It saves a lot of time and money.
    • Removed workload from marketing = more time to make it better.
    • Better contact with specific groups, seeing a increase in sales because of this.
    Mike Koolwijk | TrustRadius Reviewer

    Springbot

    • Springbot gave us a better idea of who our customer was. We just launched in January 2015 having been B2B previously. So we weren't really sure who we were marketing to.
    • I only paid $200/month for the service so I didn't waste a ton of money trying it out. They have a 30 day cancellation policy so I wasn't stuck in a year long contract.
    • It was a let down because I had such high hopes of everything it would allow me to do and see with one platform. Give them a couple more years and I think they will work out the kinks.
    Melissa Best | TrustRadius Reviewer

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