D&B Buyer Intent vs. Demandbase One

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
D&B Buyer Intent
Score 9.6 out of 10
N/A
A buyer intent solution that takes keywords from paid search that align to a brand's campaign objectives and uses these to create a custom model that combs through billions of digital events and uses proprietary analytics to pinpoint the accounts that are showing buying activity toward these keywords.N/A
Demandbase One
Score 7.8 out of 10
Small Businesses (1-50 employees)
Demandbase is presented as a pipeline AI platform used by GTM teams to automate growth. It creates a unified view of data, insights, actions, and outcomes, so B2B enterprises can align and execute their account-based GTM strategies.N/A
Pricing
D&B Buyer IntentDemandbase One
Editions & Modules
No answers on this topic
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Offerings
Pricing Offerings
D&B Buyer IntentDemandbase One
Free Trial
NoNo
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeOptional
Additional DetailsThe Demandbase One for Sales and Marketing platform fee covers the essential software and services. In addition, there’s a flat fee per user.
More Pricing Information
Community Pulse
D&B Buyer IntentDemandbase One
Features
D&B Buyer IntentDemandbase One
Engagement
Comparison of Engagement features of Product A and Product B
D&B Buyer Intent
-
Ratings
Demandbase One
6.0
47 Ratings
23% below category average
Automated routing and prioritization00 Ratings6.439 Ratings
Customer interaction histories00 Ratings6.543 Ratings
Syndicated content00 Ratings4.13 Ratings
Personalization00 Ratings6.240 Ratings
Engagement data tracking00 Ratings6.847 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
D&B Buyer Intent
-
Ratings
Demandbase One
6.6
34 Ratings
14% below category average
Ad campaign creation00 Ratings6.832 Ratings
Display advertising00 Ratings7.232 Ratings
Contextual advertising00 Ratings6.525 Ratings
Social advertising00 Ratings5.926 Ratings
Ad reporting and analytics00 Ratings6.533 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
D&B Buyer Intent
-
Ratings
Demandbase One
6.8
50 Ratings
11% below category average
Standard visitor segmentation00 Ratings7.049 Ratings
Behavioral visitor segmentation00 Ratings6.846 Ratings
ABM sales intelligence00 Ratings6.548 Ratings
Intent Data
Comparison of Intent Data features of Product A and Product B
D&B Buyer Intent
-
Ratings
Demandbase One
6.7
51 Ratings
10% below category average
3rd party intent signals00 Ratings6.647 Ratings
Downstream intent signals00 Ratings6.646 Ratings
Account identification00 Ratings6.851 Ratings
ABM Integrations
Comparison of ABM Integrations features of Product A and Product B
D&B Buyer Intent
-
Ratings
Demandbase One
7.0
44 Ratings
8% below category average
Automated workflow & orchestration00 Ratings7.044 Ratings
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D&B Buyer IntentDemandbase One
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Medium-sized Companies
TechTarget Priority Engine
TechTarget Priority Engine
Score 9.9 out of 10
TechTarget Priority Engine
TechTarget Priority Engine
Score 9.9 out of 10
Enterprises
TechTarget Priority Engine
TechTarget Priority Engine
Score 9.9 out of 10
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Score 9.9 out of 10
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User Ratings
D&B Buyer IntentDemandbase One
Likelihood to Recommend
-
(0 ratings)
6.2
(222 ratings)
Likelihood to Renew
-
(0 ratings)
5.7
(30 ratings)
Usability
-
(0 ratings)
6.7
(91 ratings)
Availability
-
(0 ratings)
7.0
(2 ratings)
Performance
-
(0 ratings)
7.3
(2 ratings)
Support Rating
-
(0 ratings)
10.0
(50 ratings)
In-Person Training
-
(0 ratings)
6.0
(1 ratings)
Online Training
-
(0 ratings)
9.9
(2 ratings)
Implementation Rating
-
(0 ratings)
10.0
(11 ratings)
Ease of integration
-
(0 ratings)
10.0
(1 ratings)
Vendor post-sale
-
(0 ratings)
10.0
(1 ratings)
Vendor pre-sale
-
(0 ratings)
9.0
(1 ratings)
User Testimonials
D&B Buyer IntentDemandbase One
Likelihood to Recommend
Dun & Bradstreet
No answers on this topic
Demandbase
Demandbase One is well-suited for ABM Marketing, providing intent-based account details, account scoring methods, and understanding account intent. It also enables creating a list of accounts and individuals for retargeting based on specific filters. Easy to integrate with Salesforce, LinkedIn, Google Ads, and multiple other channels. Advertising through the Demandbase channel is more effective for advertisers who use retargeting with the intent list.
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Pros
Dun & Bradstreet
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Demandbase
  • The Demandbase UI is user-friendly, easy to navigate and super intuitive.
  • Ad Targeting and budgeting is very concise, the platform tells you how much reach and spend you can expect for each campaign.
  • Person-based ad targeting, they are one of the only platforms that offers this which is a game changer.
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Cons
Dun & Bradstreet
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Demandbase
  • Under the "highlighted" section there are only 6 accounts to see. It would be nice to have more than 6.
  • The engagement is rated in "minutes" while that's not really what is being scored. It's a little confusing as to how their engagement is scored.
  • It would be nice to be able to mute or hide of some contacts that we have already spoken to so that it opens space for other prospects.
  • Overall happy with the product
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Likelihood to Renew
Dun & Bradstreet
No answers on this topic
Demandbase
Relatively inexpensive service for a decent current awareness service. They have added little in sales functionality in the past year as they focused on building a marketing version of the product. Except for the addition of broader European coverage last spring (thin Equifax records), the database was static over the past year.
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Usability
Dun & Bradstreet
No answers on this topic
Demandbase
InsideView was extremely user-friendly. I was able to quickly understand how to efficiently use the software and get the most out of the service. I only had a short time to quickly learn how to use the functions offered by InsideView, and I felt confident within the first day of my understanding and ability to successfully use this tool.
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Reliability and Availability
Dun & Bradstreet
No answers on this topic
Demandbase
Seems to always work.
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Performance
Dun & Bradstreet
No answers on this topic
Demandbase
It's pretty fast.
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Support Rating
Dun & Bradstreet
No answers on this topic
Demandbase
We had an intro session with a customer success rep and were given a rundown of the platform and it was absolutely perfect. The rep was able to show us advanced search options and shortcuts that cut our search time.
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In-Person Training
Dun & Bradstreet
No answers on this topic
Demandbase
She was fine, but we only had one session
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Online Training
Dun & Bradstreet
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Demandbase
Seeing the demo during the sales cycle, not much training was needed due to this application being plug and play.
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Implementation Rating
Dun & Bradstreet
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Demandbase
We had to work with InsideView for some custom configurations example we have a custom field in Salesforce called ha location that needed let's say NJ to spell out New Jersey and make certain fields mandatory. They were easy to work with though.
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Alternatives Considered
Dun & Bradstreet
No answers on this topic
Demandbase
We selected Demandbase based on their premium B2B DSP, their integrations with third party ad sites and our CRM and tech stack. Their intent signals and ability to integrate the data we have in Demandbase to GCP through their DataStream product to build our own models and leverage in our own dashboards has been extremely beneficial
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Return on Investment
Dun & Bradstreet
No answers on this topic
Demandbase
  • Save me time doing company research from an average of 25 mins to an average of 7 mins for large ICP accounts.
  • Save me time by integrating the contact research without jumping out of InsideView to do it in a separate app.
  • A morning 10 mins scan of the target company news feed gave me a high level view of the most important news that I need to know regarding my prospect accounts and their respective industries.
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ScreenShots

Demandbase One Screenshots

Screenshot of Demandbase's B2B DSP, used to optimize for B2B outcomes with Self-Serve and Managed options that allow for complete control over who, how, and where ad impressions are targeted and delivered to accounts.Screenshot of Demandbase One™'s account-based GTM command center, powering the revenue stack. Its AI-driven engine unifies first and third-party data, streamlines cross-channel execution, and connects all marketing tools with the same data, insights, and workflows.Screenshot of the sales intelligence interface. Account executives and SDRs/BDRs can be more timely and more relevant with sales intelligence, engagement insights, and accurate company and contact data.Screenshot of Screenshot of where AI can be used to find and prioritize accounts looking to buy products and solutions. The AI helps to identify accounts that fit an ideal customer profile (ICP) with a Qualification Score. It then displays which accounts are showing patterns of buying behavior with a Pipeline Predictive Score. And lastly, it displays accounts showing interest in products and competitors using intent data derived from more than 1 trillion B2B signals a month.Screenshot of