Demandbase - our staple ABM platform.
November 04, 2022
Demandbase - our staple ABM platform.
Score 9 out of 10
Vetted Review
Verified User
Software Version
Other
Overall Satisfaction with Demandbase
Demandbase One is the ABM platform we use and is one of the most important pieces of our ABM tech stack. We use several Demandbase modules: 1) Ad Targeting - we use the Ad Targeting platform to target very specific 1:1 accounts as well as larger 1:few/many accounts based on vertical and persona. Demandbase also offers person-based targeting which has been a game changer when trying to reach specific individuals. 2) Orchestrate - we are able to build many different campaigns outside of DB in order to help us scale. This has been extremely helpful with a small team. 3) Intent Data Platform - we are able to run campaigns off of specific keywords, especially competitive keywords which allows us to target prospects in the "shopping" stage. In addition, our sales team uses the engagement insights in order to see which of their target accounts have been on the website and engaging with our brand.
- The Demandbase UI is user-friendly, easy to navigate and super intuitive.
- Ad Targeting and budgeting is very concise, the platform tells you how much reach and spend you can expect for each campaign.
- Person-based ad targeting, they are one of the only platforms that offers this which is a game changer.
- Ad targeting reporting in SFDC is currently missing
- Ad reach in to smaller accounts
- Intent Data
- Ad Targeting
- Engagement Data
- Demandbase has given us the visibility our sales and marketing team needs in order to see how their top strategic accounts are performing and what their engagement level is like with our brand.
- Demandbase makes it easy for us to scale our efforts because it is an easy-to-use platform.
- We are able to demonstrate ROI and show the impact our Demandbase campaigns are having on our target accounts.
- 6sense, Terminus ABM Platform and Triblio ABM/ABX Platform
Demandbase has all of the features needed to run a successful ABM program, from engagement data, to ad targeting and is super easy to use. We chose Demandbase over the others because it included all of the features we were looking for, where others fell short. We have also used Demandbase for many years and have been able to show positive ROI.
Do you think Demandbase One delivers good value for the price?
Yes
Are you happy with Demandbase One's feature set?
Yes
Did Demandbase One live up to sales and marketing promises?
Yes
Did implementation of Demandbase One go as expected?
Yes
Would you buy Demandbase One again?
Yes
Using Demandbase
25 - Sales, Marketing and Marketing Ops
5 - ABM leader, Digital leader and IT
- ABM leaders who run very targeted ad campaigns to top strategic accounts
- Sales team who look at engagement data from their top accounts
- Digital Marketing leader who runs display campaigns on a larger scale
- Create specific competitor takeover campaigns based on intent data
- Run custom display ads to 1:1 strategic accounts
- Website Personalization
- Data Enrichment Platform
Using Demandbase
| Pros | Cons |
|---|---|
Like to use Relatively simple Easy to use Technical support not required Well integrated Consistent Quick to learn Convenient Feel confident using Familiar | None |
- Ad Targeting
- Intent
- Data import and list builds
- Uploading ads need to be the exact size, this makes it challenging if ads are slightly the wrong size.