Demandbase One

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Demandbase One	Score 7.8 out of 10	Small Businesses (1-50 employees)	Demandbase is presented as a pipeline AI platform used by GTM teams to automate growth. It creates a unified view of data, insights, actions, and outcomes, so B2B enterprises can align and execute their account-based GTM strategies.	N/A

Pricing

Demandbase One

Editions & Modules

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Offerings

Pricing Offerings
Demandbase One
Free Trial
No
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes

Entry-level Setup Fee

Optional

Additional Details

The Demandbase One for Sales and Marketing platform fee covers the essential software and services. In addition, there’s a flat fee per user.

More Pricing Information

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Community Pulse
	Demandbase One
Considered Both Products	Demandbase One Verified User Director Chose Demandbase One I consider Demandbase One to be a more enterprise and mature account based marketing solution. It has a lot of features that are helpful, but only if you have the team, the plan, and the budget to take full advantage of them. I often recommend that clients start with a more … Incentivized Helpful? Verified User Strategist Chose Demandbase One Demandbase's targeting is a bit less specific, but reporting is much clearer and easier to use. Incentivized Helpful? Verified User Executive Chose Demandbase One easier to use, easier to create and analyze campaigns Incentivized Helpful? Verified User Analyst Chose Demandbase One Demandbase offers more precise data compared to 6Sense. It is easy to use and navigate. Incentivized Helpful? Verified User Program Manager Chose Demandbase One The price is much better, and the capabilities of integrations are also better. Incentivized Helpful? Verified User Account Manager Chose Demandbase One Zoominfo is much better, but our company chose to use Demandbase. I believe due to price. Incentivized Helpful? Verified User Contributor Chose Demandbase One I have only used Demandbase One so far, but I have heard from other colleagues that they prefer this tool over other tools they have used in the past. The only comparison I can make is doing it manually, which makes a massive difference, so I recommend a tool like Demandbase. Incentivized Helpful? LM Lexie Mester Senior SDR Chose Demandbase One I'm not sure what other products our marketing team has evaluated or currently uses, but we are also using Drift for insight into website activity and live chats. They're similar in that you can track engagement but I've found the reports are a little more finicky. They also … Incentivized Helpful? Verified User Account Manager Chose Demandbase One I like Demandbase better then Bullhorn. Demandbase is alot more user friendly. Incentivized Helpful? Verified User Employee Chose Demandbase One I think it complements the service, not directly competing. Both are great prospecting tools that help improve overall productivity which results in eventual increase in sales and revenue. LinkedIn Sales Navigator is important during prospecting, in terms of the details of … Incentivized Helpful? Verified User Account Manager Chose Demandbase One Similar but I find the email digests more useful. The chrome extensions stack up fairly evenly against each other. Incentivized Helpful? Verified User Account Manager Chose Demandbase One I would use both as sometimes Lusha provides more phonenumbers Incentivized Helpful? Verified User Consultant Chose Demandbase One I haven't work with any other ABM product Incentivized Helpful? Verified User Strategist Chose Demandbase One They are different in many ways, but I like the Demandbase One platform best, because it gives us a better representation of what the ABM accounts are doing, by giving us a score representing the data of the last 30 days instead of real time. Incentivized Helpful? Verified User Employee Chose Demandbase One I never used another tool Incentivized Helpful? Verified User Employee Chose Demandbase One Demandbase One is much more of a true ABM tool. Apollo is more helpful in finding customer data and contact information. Incentivized Helpful? Verified User Director Chose Demandbase One I'm not sure about current feature set, but will reevaluate in October. It seemed more algorithmic than the Demandbase One set-up process. Incentivized Helpful? JE Jack Eizenhafer Marketing Specialist Chose Demandbase One I have used Marketo much longer and know how to do a lot more in that platform so I prefer that more at the moment but am willing to grow in my knowledge/ use if I can understand more how to better utilize Demandbase and be more cost effective and efficient. Incentivized Helpful? TH Tyler Hurd SDR Chose Demandbase One Truly, I have not used anything super similar to Demandbase One, which maybe is why I am so blown away by the services. I have not used a platform that truly shows who is interested and backs it up with reliable information. At my past B2B tech company, there was some sort of … Incentivized Helpful? Verified User Employee Chose Demandbase One I believe we also use ABM, but not sure. I do not evaluate the tools, I just use them Incentivized Helpful? Verified User Professional Chose Demandbase One none yet Incentivized Helpful? Matthew J. Coscino Manager, Enterprise Business Development Chose Demandbase One We actually use in tandem. Except zoom info, which Demandbase One replaced. Seems more accurate w intent but we doesn’t have contact data built in Incentivized Helpful? Verified User Contributor Chose Demandbase One We actually use both as, in our opinion, Zoominfo is better at the individual level and Demandbase One is better at the account level. Incentivized Helpful? JD Jason De Vos ABM Campaign manager Chose Demandbase One Integrated DSP was a huge selling point. Also, Demandbase One can use our ad tags simply and easily and this makes a huge difference. Incentivized Helpful? Verified User Director Chose Demandbase One Demandbase One was more economical and feature-rich. The interface was also intuitive to use and all the key features were part of the core package like the journey builder, intents etc. So no hidden fees or long term contracts to get the essentials Incentivized Helpful?

Features

Demandbase One

Engagement

Comparison of Engagement features of Product A and Product B
	Demandbase One 6.0 47 Ratings 23% below category average
Automated routing and prioritization	6.439 Ratings
Customer interaction histories	6.543 Ratings
Syndicated content	4.13 Ratings
Personalization	6.240 Ratings
Engagement data tracking	6.847 Ratings

Ad Campaigns

Comparison of Ad Campaigns features of Product A and Product B
	Demandbase One 6.6 34 Ratings 14% below category average
Ad campaign creation	6.832 Ratings
Display advertising	7.232 Ratings
Contextual advertising	6.525 Ratings
Social advertising	5.926 Ratings
Ad reporting and analytics	6.533 Ratings

Audience Segmentation & Targeting

Comparison of Audience Segmentation & Targeting features of Product A and Product B
	Demandbase One 6.8 50 Ratings 11% below category average
Standard visitor segmentation	7.049 Ratings
Behavioral visitor segmentation	6.846 Ratings
ABM sales intelligence	6.548 Ratings

Intent Data

Comparison of Intent Data features of Product A and Product B
	Demandbase One 6.7 51 Ratings 10% below category average
3rd party intent signals	6.647 Ratings
Downstream intent signals	6.646 Ratings
Account identification	6.851 Ratings

ABM Integrations

Comparison of ABM Integrations features of Product A and Product B
	Demandbase One 7.0 44 Ratings 8% below category average
Automated workflow & orchestration	7.044 Ratings

Best Alternatives
	Demandbase One
Small Businesses	Dealfront Score 8.9 out of 10
Medium-sized Companies	TechTarget Priority Engine Score 9.9 out of 10
Enterprises	TechTarget Priority Engine Score 9.9 out of 10
All Alternatives	View all alternatives

User Ratings
	Demandbase One
Likelihood to Recommend	6.2 (222 ratings)
Likelihood to Renew	5.7 (30 ratings)
Usability	6.7 (91 ratings)
Availability	7.0 (2 ratings)
Performance	7.3 (2 ratings)
Support Rating	10.0 (50 ratings)
In-Person Training	6.0 (1 ratings)
Online Training	9.9 (2 ratings)
Implementation Rating	10.0 (11 ratings)
Ease of integration	10.0 (1 ratings)
Vendor post-sale	10.0 (1 ratings)
Vendor pre-sale	9.0 (1 ratings)

User Testimonials
	Demandbase One
Likelihood to Recommend	Demandbase Demandbase One is well-suited for ABM Marketing, providing intent-based account details, account scoring methods, and understanding account intent. It also enables creating a list of accounts and individuals for retargeting based on specific filters. Easy to integrate with Salesforce, LinkedIn, Google Ads, and multiple other channels. Advertising through the Demandbase channel is more effective for advertisers who use retargeting with the intent list. Incentivized Verified User Anonymous Read full review
Pros	Demandbase The Demandbase UI is user-friendly, easy to navigate and super intuitive. Ad Targeting and budgeting is very concise, the platform tells you how much reach and spend you can expect for each campaign. Person-based ad targeting, they are one of the only platforms that offers this which is a game changer. Mandy Hanson Director, Global Account Based Marketing Read full review
Cons	Demandbase Under the "highlighted" section there are only 6 accounts to see. It would be nice to have more than 6. The engagement is rated in "minutes" while that's not really what is being scored. It's a little confusing as to how their engagement is scored. It would be nice to be able to mute or hide of some contacts that we have already spoken to so that it opens space for other prospects. Overall happy with the product Incentivized Verified User Anonymous Read full review
Likelihood to Renew	Demandbase Relatively inexpensive service for a decent current awareness service. They have added little in sales functionality in the past year as they focused on building a marketing version of the product. Except for the addition of broader European coverage last spring (thin Equifax records), the database was static over the past year. Michael Levy Principal Read full review
Usability	Demandbase InsideView was extremely user-friendly. I was able to quickly understand how to efficiently use the software and get the most out of the service. I only had a short time to quickly learn how to use the functions offered by InsideView, and I felt confident within the first day of my understanding and ability to successfully use this tool. EB Erin Boetzer Sales Development Read full review
Reliability and Availability	Demandbase Seems to always work. Verified User Anonymous Read full review
Performance	Demandbase It's pretty fast. Verified User Anonymous Read full review
Support Rating	Demandbase We had an intro session with a customer success rep and were given a rundown of the platform and it was absolutely perfect. The rep was able to show us advanced search options and shortcuts that cut our search time. LP Lionel Poole Sales Development Read full review
In-Person Training	Demandbase She was fine, but we only had one session Verified User Anonymous Read full review
Online Training	Demandbase Seeing the demo during the sales cycle, not much training was needed due to this application being plug and play. Christina Lipton Former Marketing Manager Read full review
Implementation Rating	Demandbase We had to work with InsideView for some custom configurations example we have a custom field in Salesforce called ha location that needed let's say NJ to spell out New Jersey and make certain fields mandatory. They were easy to work with though. Incentivized Jennifer Miller Senior Solutions Advisor, New Business jennifer.miller@technomedia.com Read full review
Alternatives Considered	Demandbase We selected Demandbase based on their premium B2B DSP, their integrations with third party ad sites and our CRM and tech stack. Their intent signals and ability to integrate the data we have in Demandbase to GCP through their DataStream product to build our own models and leverage in our own dashboards has been extremely beneficial Incentivized Verified User Anonymous Read full review
Return on Investment	Demandbase Save me time doing company research from an average of 25 mins to an average of 7 mins for large ICP accounts. Save me time by integrating the contact research without jumping out of InsideView to do it in a separate app. A morning 10 mins scan of the target company news feed gave me a high level view of the most important news that I need to know regarding my prospect accounts and their respective industries. Verified User Anonymous Read full review
ScreenShots	Demandbase One Screenshots