An indispensable research sidekick to SDR warriors
Updated December 22, 2020

An indispensable research sidekick to SDR warriors

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

InsideView for Sales

Overall Satisfaction with InsideView

InsideView had been a tremendous ally in my day-to-day outbound sales development activities. Each member in our department of SDRs is using it to research the prospects in our respective territories. Not only does it help with the outreach pre-work for research, but it is also super useful in providing additional context DURING our calls to cold prospects. An example would be the 'Call Prep' tab.. which is a game-changer for me as it gives me a list of easy-to-use list of questions to pepper throughout my conversations with the prospects. By asking those questions, I have found from experience that it gave me more confidence during the conversation with the prospects. At the same time, it makes me appear to be a more trusted and respected business partner in front of the prospects. As SDRs, we are often tasked to cover industries that are so wide and diverse that it is practically impossible to be knowledgeable and keep up with the latest trends in every single industry. Yet, we all have a quota to meet, and InsideView is a vital member of my trusted sidekicks to help me reach that goal.
  • 'Call Prep' - a list of industry-related questions to ask my prospects during the phone call to enhance trust and credibility as a business partner.
  • Regularly scrubbed email and phone numbers of prospects. The verified direct-dial mobile number is GOLD. You may be able to get some of these elsewhere by paying extra with a separate standalone service. Having this integrated has improved my workflow, saving time from switching in and out of different apps.
  • The family tree of organizations is particularly useful for targeting enterprise accounts that often come with convoluted company shareholding structures.
  • 'Challenges' and 'Trends' - information to engage prospects during conversations.
  • The search result could be better. Sometimes I had to scroll down the result list to locate the companies that I was searching for.
  • Provide filtering options to the search result to help me narrow down the search results.
  • Increase coverage to more SMBs.
  • Save me time doing company research from an average of 25 mins to an average of 7 mins for large ICP accounts.
  • Save me time by integrating the contact research without jumping out of InsideView to do it in a separate app.
  • A morning 10 mins scan of the target company news feed gave me a high level view of the most important news that I need to know regarding my prospect accounts and their respective industries.

Do you think Demandbase Sales Intelligence delivers good value for the price?

Not sure

Are you happy with Demandbase Sales Intelligence's feature set?


Did Demandbase Sales Intelligence live up to sales and marketing promises?


Did implementation of Demandbase Sales Intelligence go as expected?

I wasn't involved with the implementation phase

Would you buy Demandbase Sales Intelligence again?


The overall UI is modern and clean. Though the fonts used sometimes come off too 'clean' and 'modernist' like. It sure looks pretty (and I love pretty things!), though when I use it for a longer stretch of time, I find that I need to rest my eyes a little. I'm no UX expert, probably they have to balance between squeezing in as much usable information as possible vs minimizing scrolling for the user.
Most of the time I could solve issues or improve my usage through a little bit of searching within the InsideView help resource archive. From time to time, we get informational sessions from their customer success team to help us keep abreast of major new features and to share best practices of the platform.
From my experience, it is an invaluable tool for an SDR doing daily outreach to cold prospects. Most of the time, I could do all my background research for target companies with just InsideView. I know that with more sources, and more info that comes with it, it is always better. As an SDR, we have so much to do and cover, and so little time that I couldn't afford to spend too much time on research at the expense of the actual outreach activities of calling, emailing, and engaging the social media channels. 80-20, folks.

Demandbase Sales Intelligence Feature Ratings

Advanced search
Identification of new leads
List quality
List upload/download
Load time/data access
Contact information
Company information
Industry information
Salesforce integration
Company/business profiles
Data hygiene
Automatic data refresh
Filters and segmentation