D&B Connect vs. Synthio

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
D&B Connect
Score 7.2 out of 10
N/A
D&B Connect is an AI-driven Data Management Platform based on the D&B Cloud that provides businesses with customer data and market insights. With D&B connect, users can collaborate on data management tasks, visualize, monitor, and benchmark data, as well as assess overall data health. Integrations with Master Data Management Platforms, Customer Data Platforms, and CRMs enable automated data updates and anomaly detection through the identity resolution engine. MAP integrations allow for the…N/A
Synthio
Score 9.0 out of 10
Enterprise companies (1,001+ employees)
Synthio is Data as a Service software that automates the cleansing, standardization, and synthesis of data to make it actionable for immediate use. From merging non-standard or free-form data into a single usable dataset, to deduplication, standardization, strategic augmentation, or simply understanding more about data through a data health analysis, the vendor says their solution meets every data need of the modern marketer. Additionally, the vendor says they even have an automated tool that…N/A
Pricing
D&B ConnectSynthio
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
D&B ConnectSynthio
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsPricing is offered on a customized basis. Buyers should contact D&B for specific quotes.
More Pricing Information
Features
D&B ConnectSynthio
Data Collection
Comparison of Data Collection features of Product A and Product B
D&B Connect
6.8
11 Ratings
16% below category average
Synthio
-
Ratings
Collection of first-party data7.411 Ratings00 Ratings
Collection of third-party data6.48 Ratings00 Ratings
Access to Third-party Data Providers6.67 Ratings00 Ratings
Data Classification
Comparison of Data Classification features of Product A and Product B
D&B Connect
7.6
9 Ratings
7% below category average
Synthio
-
Ratings
Audience taxonomy7.68 Ratings00 Ratings
Tag Management7.29 Ratings00 Ratings
Data Analysis Dashboard7.89 Ratings00 Ratings
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
D&B Connect
7.7
8 Ratings
3% below category average
Synthio
-
Ratings
Data Transfer7.88 Ratings00 Ratings
DSP integration7.67 Ratings00 Ratings
DMP Analytics
Comparison of DMP Analytics features of Product A and Product B
D&B Connect
7.6
7 Ratings
4% below category average
Synthio
-
Ratings
Campaign Analytics7.87 Ratings00 Ratings
Audience Analytics7.47 Ratings00 Ratings
Prospecting
Comparison of Prospecting features of Product A and Product B
D&B Connect
-
Ratings
Synthio
9.7
2 Ratings
26% above category average
Advanced search00 Ratings10.02 Ratings
Identification of new leads00 Ratings10.02 Ratings
List quality00 Ratings9.02 Ratings
List upload/download00 Ratings10.02 Ratings
Ideal customer targeting00 Ratings9.02 Ratings
Load time/data access00 Ratings10.02 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
D&B Connect
-
Ratings
Synthio
9.3
2 Ratings
22% above category average
Contact information00 Ratings9.02 Ratings
Company information00 Ratings9.02 Ratings
Industry information00 Ratings10.02 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
D&B Connect
-
Ratings
Synthio
9.4
2 Ratings
25% above category average
Salesforce integration00 Ratings10.01 Ratings
Company/business profiles00 Ratings9.02 Ratings
Data hygiene00 Ratings9.02 Ratings
Automatic data refresh00 Ratings10.02 Ratings
Filters and segmentation00 Ratings9.02 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
D&B Connect
-
Ratings
Synthio
9.0
2 Ratings
17% above category average
Append emails to records00 Ratings9.02 Ratings
Best Alternatives
D&B ConnectSynthio
Small Businesses
DBeaver
DBeaver
Score 8.5 out of 10
Lead411
Lead411
Score 9.1 out of 10
Medium-sized Companies
DBeaver
DBeaver
Score 8.5 out of 10
Lead411
Lead411
Score 9.1 out of 10
Enterprises
DBeaver
DBeaver
Score 8.5 out of 10
LinkedIn Sales Navigator
LinkedIn Sales Navigator
Score 8.5 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
D&B ConnectSynthio
Likelihood to Recommend
7.4
(12 ratings)
9.0
(2 ratings)
User Testimonials
D&B ConnectSynthio
Likelihood to Recommend
Dun & Bradstreet
It is best suited when you don't want to just spray and pray kind of a scenario, this helps in targeting just the right people for making a sale. You can search people based on industry, function, level of seniority, geography, designation, etc. Mostly there are no scenarios where it is not appropriate in particular, if you don't want buyer intent data then in that case it is expensive and you can look for other options.
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Synthio
Undoubtedly this is the ideal software for the sales and marketing department, as it saves a lot of time in the search for customers and has tools that automate many processes that were previously manual. This is one of the programs we have worked with the best, that is why we recommend it.
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Pros
Dun & Bradstreet
  • Searching people who have the intent to buy your services or products.
  • It has as very good filter that helps pinpoint your targeted audience.
  • It has a large pool of contacts within the company, so helps to reach out to the right person via several connections.
  • The data available is fresh and current.
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Synthio
  • Extensive search filters
  • Email verification prior to download/charge
  • Helpful customer service who you can work directly with to pull lists. It's great to work with someone who can tell you exactly how many verified leads you could pull without having to use credits.
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Cons
Dun & Bradstreet
  • in my opinion having to split usage between United States and International does not make sense on why this needs to be done....recommend eliminating this
  • need for improvement on error resolution....when an error is found the D&B resolution team is EXTREMELY difficult to work with...very clunky and automated when there is a need for personnal interaction
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Synthio
  • Lead quality isn't always the best - as with many databases of this nature. We have to expect that we'll have a high bounce and unsubscribe rate when using these leads.
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Alternatives Considered
Dun & Bradstreet
D&B Connect allows for a huge array of data values to choose from. Tamr is limited in that it only assists in identifying duplicate data records and highlighting the most accurate record from among the duplicates based on customizable filters.
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Synthio
I feel similar about all of these list building/append services. There are good and bad aspects.
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Return on Investment
Dun & Bradstreet
  • ROI can be achieved anywhere between 6 to 12 months depending upon your business.
  • The product is expensive but the data provided is good to an extent and a big sale can help achieve your ROI.
  • The data accuracy sometimes can be bad leading to bad domain reputation.
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Synthio
  • Positive - We've been able to append records and add them to our targeted marketing campaigns.
  • Negative - We've added some junk to our database, as a result, which has affected our deliverability rates.
  • Negative - We did get a complaint and inquiry from one particular record about sending them an unsolicited email.
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ScreenShots