DashThis vs. Looker Studio

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
DashThis
Score 8.3 out of 10
N/A
DashThis is a digital marketing reporting tool with no complicated "extra" stuff. DashThis integrates with over 30+ data sources, and also has a CSV File Manager that helps users add any other data they might want to include in dashboards. According to the vendor, customer support is a top priority. DashThis provides a dedicated member of their team that makes sure users are up and running in no time, and is always available to answer questions whenever needed. Prices are…
$38
per month
Looker Studio
Score 8.2 out of 10
N/A
Looker Studio is a data visualization platform that transforms data into meaningful presentations and dashboards with customized reporting tools.N/A
Pricing
DashThisLooker Studio
Editions & Modules
Individual
$38.00
per month
Professional
$119.00
per month
Business
$229.00
per month
Standard
$349.00
per month
No answers on this topic
Offerings
Pricing Offerings
DashThisLooker Studio
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
DashThisLooker Studio
Considered Both Products
DashThis
Chose DashThis
Google Data Studio display reports that look nice, but the learning curve on getting everything set up is steeper. I had a hard time figuring out where to get started, whereas with DashThis it was super easy. I haven't used Klipfolio but I've seen the reports it outputs. …
Chose DashThis
I prefer DashThis to Google Data Studio because it's so much more well rounded. While Google is much more customizable with it's blank slate, I actually prefer the drag and drop features of DashThis for our smaller clients who don't necessarily need that level of customization. …
Chose DashThis
DashThis definitely not as advanced/customizable as platforms such as Tableau. Visualizations are much more limited and you can't explore your dataset or slice and dice it as you are going along. One big advantage of DashThis is that it is super simple to use and requires …
Chose DashThis
Either the reporting was too complex or too basic. I didn't want to spend months and months learning how to integrate new dashboards with all different platforms. Additionally, the other dashboard companies don't allow for enterprise reporting. I have some clients with 50 …
Looker Studio
Chose Looker Studio
Google Data Studio is much more customizable that DashThis. DashThis is very "drag and drop" into select fields, with minimal customization. However, DashThis provides a much more well-rounded analytics platform by also integrating other channels like email, social, etc. …
Chose Looker Studio
We transitioned from DashThis to Google Data Studio. The cost was a factor. As was the customization capabilities. We liked DashThis, but are happy with our transition to Google Data Studio.
Chose Looker Studio
We originally selected Google Data Studio since it didn't have a cost but have since switched to using DashThis.
Top Pros
Top Cons
Features
DashThisLooker Studio
BI Standard Reporting
Comparison of BI Standard Reporting features of Product A and Product B
DashThis
-
Ratings
Looker Studio
7.3
51 Ratings
14% below category average
Pixel Perfect reports00 Ratings8.235 Ratings
Customizable dashboards00 Ratings9.550 Ratings
Report Formatting Templates00 Ratings4.349 Ratings
Ad-hoc Reporting
Comparison of Ad-hoc Reporting features of Product A and Product B
DashThis
-
Ratings
Looker Studio
6.1
50 Ratings
26% below category average
Drill-down analysis00 Ratings7.442 Ratings
Formatting capabilities00 Ratings8.646 Ratings
Integration with R or other statistical packages00 Ratings2.523 Ratings
Report sharing and collaboration00 Ratings6.050 Ratings
Report Output and Scheduling
Comparison of Report Output and Scheduling features of Product A and Product B
DashThis
-
Ratings
Looker Studio
7.4
50 Ratings
12% below category average
Publish to Web00 Ratings9.544 Ratings
Publish to PDF00 Ratings6.643 Ratings
Report Versioning00 Ratings8.031 Ratings
Report Delivery Scheduling00 Ratings4.034 Ratings
Delivery to Remote Servers00 Ratings8.818 Ratings
Data Discovery and Visualization
Comparison of Data Discovery and Visualization features of Product A and Product B
DashThis
-
Ratings
Looker Studio
9.1
49 Ratings
11% above category average
Pre-built visualization formats (heatmaps, scatter plots etc.)00 Ratings9.649 Ratings
Location Analytics / Geographic Visualization00 Ratings9.646 Ratings
Predictive Analytics00 Ratings8.024 Ratings
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User Ratings
DashThisLooker Studio
Likelihood to Recommend
9.0
(6 ratings)
8.6
(52 ratings)
Likelihood to Renew
-
(0 ratings)
9.0
(1 ratings)
Usability
-
(0 ratings)
9.0
(3 ratings)
Support Rating
6.2
(2 ratings)
6.7
(10 ratings)
User Testimonials
DashThisLooker Studio
Likelihood to Recommend
Moment Zero Inc.
I have used DashThis with all my clients, because it is the fastest, easiest, and best-developed reporting platform. I have tried Google Data Studio and many other reporting integrations, but they just don't have the speed or capabilities of DashThis. With in-depth filtering, you can create reporting modules not available in any other dashboard, like deep source-medium targeting or landing page data, etc. Whatever data you need, you can get access. Their API integrations are increasing all the time, and if they don't currently connect to something, request access.
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Google
Does great at open canvas editing and letting you fully customize without the need for a grid. It is democratizing self-service no-code analytics. You do not need to be a data or analytics engineer to get started, and you can go very far based on how intuitive and straightforward the UI is. Some of the biggest challenges with Looker Studio relate to user management/security, embedding options, and issue support. For a long time, every user needed to have a Gmail to invite them to view a dashboard via login, not sure if that has been improved yet. You can let any user view without logging in, but that is not always recommended due to security reasons. In terms of embedding, you can only iframe dashboards. More sophisticated BI tools let you embed elements via API or Javascript. Iframing dashboards also make drill downs and dashboard to dashboard navigation tricky/near impossible. There is also no ability to contact Google for support when bugs or outages happen. They point everyone to the Data Studio community. There is some ability to get in contact with Google if you have an enterprise-level contract with Google Cloud, but the path for support is very ad hoc and not always fruitful.
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Pros
Moment Zero Inc.
  • Displaying data in a clear and aesthetically pleasing way
  • Integrating with most of the systems you use on a regular basis in web design and digital marketing
  • Allowing you to quickly create new charts/graphs/reports for clients
Read full review
Google
  • Self-service
  • Easy to use, point and click
  • Little to no training required
  • Easy to share internally and externally
  • Rich visualizations
  • Canned reports
  • Easy to copy/paste/dupe existing reports
  • Ability to join data sets
  • Easy integration with various data sources
  • Flexible data integrations, including lowest common denominator (CSV, XLS, G-Sheets)
  • Wide range of APIs
  • Secure / authentication via Google SSO
  • Easy to share / re-assign ownership of reports and data sources
Read full review
Cons
Moment Zero Inc.
  • I'm interested in implementing more tools into the system, such as Google My Business or OpenTable to truly make it a universal analytics dashboard.
  • Instead of just month over month date ranges, I would also like to see a YTD date range.
Read full review
Google
  • Few functionalities are very exclusive only for data studio.
  • It's time taking to load data and at the same time only single Data source can be connected.
  • When editing the reports you have to switch between Edit and View mode to see how does the change looks like.
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Likelihood to Renew
Moment Zero Inc.
No answers on this topic
Google
It is the simplest and least expensive way for us to automate our reporting at this time. I like the ability to customize literally everything about each report, and the ability to send out reports automatically in emails. The only issue we have been having recently is a technical glitch in the automatic email report. Sadly, there is almost no support for this tool from Google, but is also free, so that is important to take into consideration
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Usability
Moment Zero Inc.
No answers on this topic
Google
Google Data Studio has a clean interface that follows a lot of UX best practices. It is fairly easy to pick up the first time you use it, and there is a lot of documentation on line to help troubleshoot, if needed
Read full review
Support Rating
Moment Zero Inc.
I always get a same day response to my questions and they reach out enough that I feel like I can ask questions but not too much that I get annoyed.
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Google
I give it a lower support rating because it seems like our Dev team hasn't gotten the support they need to set up our database to connect. Seems like we hit a roadblock and the project got put on pause for dev. That sucks for me because it is harder to get the dev team to focus on it if they don't get the help they need to set it up.
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Alternatives Considered
Moment Zero Inc.
Very simplified compared to other options. Needs to be able to tie in more conversion data.
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Google
Google Data Studio provides a great feature set considering its price point, especially when compared to commercial options from Microsoft and Tableau. While it may not be as versatile when it comes to working with and developing complex datasets, there is enough charm in its simple, easy-to-use UI to allow not-so-complex analytics to be conducted without having to hire a data analyst.
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Return on Investment
Moment Zero Inc.
  • DashThis has reduced the time I spend on reporting by about 50%
  • Visualizations are simple and easy to understand -- Clients like them very much
  • Reduced dependency on files as archive of all dashboards/reports are available online
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Google
  • Free, so the only investment is time
  • Because it doesn't have native support of non-Google sources, it can cost more money than Tableau
  • The time spent formatting the templates or building connectors can have a negative impact on ROI
  • As a agency, charging for the reporting service is profitable after the first month or two after building the dashboard.
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ScreenShots

DashThis Screenshots

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