Salesforce launched Data.com in 2011, in partnership with D&B, but has since decided to gradually sunset the platform. Data.com offered a store of company and customer data for use in sales and prospecting.
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Databook
Score8 out of 10
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Databook’s main enterprise intelligence platform helps market teams quickly understand customers.
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Pricing
Data.com (discontinued)
Databook
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Data.com (discontinued)
Databook
Free Trial
No
No
Free/Freemium Version
No
No
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
—
Contact vendor for pricing information.
More Pricing Information
Features
Data.com (discontinued)
Databook
Prospecting
Comparison of Prospecting features of Data.com (discontinued) and Databook
Feature
Data.com (discontinued)
6.9
25 Ratings
11% below category average
Databook
-
Ratings
Advanced search
6.523 Ratings
00 Ratings
Identification of new leads
7.623 Ratings
00 Ratings
List quality
7.424 Ratings
00 Ratings
List upload/download
7.124 Ratings
00 Ratings
Ideal customer targeting
6.422 Ratings
00 Ratings
Load time/data access
6.425 Ratings
00 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Data.com (discontinued) and Databook
Feature
Data.com (discontinued)
7.8
24 Ratings
1% above category average
Databook
-
Ratings
Contact information
7.924 Ratings
00 Ratings
Company information
7.424 Ratings
00 Ratings
Industry information
8.018 Ratings
00 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Data.com (discontinued) and Databook
Feature
Data.com (discontinued)
7.0
25 Ratings
6% below category average
Databook
-
Ratings
Lead qualification process
8.917 Ratings
00 Ratings
Smart lists and recommendations
6.713 Ratings
00 Ratings
Salesforce integration
7.222 Ratings
00 Ratings
Company/business profiles
7.422 Ratings
00 Ratings
Alerts and reminders
6.114 Ratings
00 Ratings
Data hygiene
5.623 Ratings
00 Ratings
Automatic data refresh
7.114 Ratings
00 Ratings
Tags
6.913 Ratings
00 Ratings
Filters and segmentation
6.824 Ratings
00 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Data.com (discontinued) and Databook
There are many scenarios that make data.com well suited, but most specifically, it works very well when looking for contacts within a certain zip code. You can sort and find information about these contacts and pay by points. This helps because you are able to pick and choose which you want to pay for.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Well Suited - Databook works well when you’re in a sales role focused on enterprise accounts. You often need a full view of a company’s priorities, financials, and strategic themes, and the tool gives you that context quickly without digging through multiple sources. Less Appropriate - It’s less useful when you’re working mid market or with fast growing smaller companies. The coverage and depth can be limited, so you may not find enough meaningful data to rely on. In those cases, manual research still ends up doing most of the work.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Data.com is a great way to find out accurate revenue and employee numbers for companies across various industries.
Data.com's filtering capabilities allow our team to quickly find the ideal prospects to reach out to.
Data.com, being owned by Salesforce, allows for a seamless integration into our CRM. This saves us an incredible amount of time and ensures data accuracy.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Some contacts can be old. Perhaps they could consider validating some that are older than 5 years.
They don't always detect duplicate companies. For example, I've added the same company twice before, I don't understand how they allow that, or prevent others from adding duplicates. It doesn't happen very often,, only occasionally.
Sometimes data.com will "autocorrect" a job title incorrectly. For example, entering "Director of People & Culture" will autocorrect it to "Director of peopleandculture" If you don't catch it, it looks pretty bad for the next person who wants to view the contact.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Very intuitive to use and I've never had any confusion with features. Anyone can create an account and use the platform simply by adding a contact or company into the database to earn points. It's a great option if you don't have budget for lists or pay services. It is easy to use and anyone can benefit from it.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
I rated it a seven because the core insights are genuinely useful once you get to them, but the workflow isn’t always smooth. Finding the right accounts can be hit or miss and some sections feel a bit cluttered, so it takes time to get comfortable. When it works, it saves effort, but the experience could be more intuitive
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Whenever I've had a question their support has responded pretty quickly and gives me exactly what I am looking for. I have not had any technical issues so I can't speak to issues there, but as far as general questions from a free user they have impressed me with how quickly they get back to me and the thoroughness of their answers.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Adobe Workfront may not be the direct competitor of Data.com, but for the services I was using, Workfront looked a little better when it comes to the user interface. But Data.com definitely had more powerful features & better integration capabilities. Also, it was easier to play around with the customer journey in Data.com as compared to other tools I have used in the past.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Databook stood out because the research layer felt deeper and more strategic. It surfaces context you don’t usually get from tools like ZoomInfo or Lusha, which are great for contact data but not for understanding a company’s priorities. I used those more often because they serve broader use cases and are available in most orgs, but Databook delivered a different type of insight when I needed a clearer narrative about an account.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info