Data.com (discontinued) vs. Reo.Dev

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Data.com (discontinued)
Score 6.9 out of 10
N/A
Salesforce launched Data.com in 2011, in partnership with D&B, but has since decided to gradually sunset the platform. Data.com offered a store of company and customer data for use in sales and prospecting.N/A
Reo.Dev
Score 10.0 out of 10
N/A
Reo.Dev is a revenue intelligence tool tailored for developer-focused Go-To-Market teams. It identifies intent signals from a variety of developer-specific sources including GitHub interactions, package manager installations (e.g., npm, pip, helm), open-source telemetry, cloud sign-ups, and technical documentation and converts it into accounts and developer leads who are active around the customer’s product.N/A
Pricing
Data.com (discontinued)Reo.Dev
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Data.com (discontinued)Reo.Dev
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Data.com (discontinued)Reo.Dev
Features
Data.com (discontinued)Reo.Dev
Prospecting
Comparison of Prospecting features of Product A and Product B
Data.com (discontinued)
6.9
25 Ratings
11% below category average
Reo.Dev
9.7
1 Ratings
23% above category average
Advanced search6.523 Ratings10.01 Ratings
Identification of new leads7.623 Ratings10.01 Ratings
List quality7.424 Ratings10.01 Ratings
List upload/download7.124 Ratings10.01 Ratings
Ideal customer targeting6.422 Ratings10.01 Ratings
Load time/data access6.425 Ratings8.01 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
Data.com (discontinued)
7.8
24 Ratings
1% above category average
Reo.Dev
9.7
1 Ratings
22% above category average
Contact information7.924 Ratings10.01 Ratings
Company information7.424 Ratings10.01 Ratings
Industry information8.018 Ratings9.01 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
Data.com (discontinued)
7.0
25 Ratings
6% below category average
Reo.Dev
9.6
1 Ratings
25% above category average
Lead qualification process8.917 Ratings10.01 Ratings
Smart lists and recommendations6.713 Ratings9.01 Ratings
Salesforce integration7.222 Ratings10.01 Ratings
Company/business profiles7.422 Ratings9.01 Ratings
Alerts and reminders6.114 Ratings9.01 Ratings
Data hygiene5.623 Ratings9.01 Ratings
Automatic data refresh7.114 Ratings10.01 Ratings
Tags6.913 Ratings10.01 Ratings
Filters and segmentation6.824 Ratings10.01 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
Data.com (discontinued)
7.6
10 Ratings
2% above category average
Reo.Dev
8.5
1 Ratings
13% above category average
Sales email templates7.36 Ratings8.01 Ratings
Append emails to records7.910 Ratings9.01 Ratings
Best Alternatives
Data.com (discontinued)Reo.Dev
Small Businesses
UpLead
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Score 9.3 out of 10
UpLead
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Score 9.3 out of 10
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TechTarget Priority Engine
TechTarget Priority Engine
Score 10.0 out of 10
TechTarget Priority Engine
TechTarget Priority Engine
Score 10.0 out of 10
Enterprises
TechTarget Priority Engine
TechTarget Priority Engine
Score 10.0 out of 10
TechTarget Priority Engine
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Score 10.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Data.com (discontinued)Reo.Dev
Likelihood to Recommend
6.9
(25 ratings)
10.0
(1 ratings)
Usability
9.0
(2 ratings)
10.0
(1 ratings)
Support Rating
9.0
(1 ratings)
-
(0 ratings)
User Testimonials
Data.com (discontinued)Reo.Dev
Likelihood to Recommend
Discontinued Products
There are many scenarios that make data.com well suited, but most specifically, it works very well when looking for contacts within a certain zip code. You can sort and find information about these contacts and pay by points. This helps because you are able to pick and choose which you want to pay for.
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Reo.Dev
Good Intent data is available. I got access to good mature leads for certain ABM campaigns.
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Pros
Discontinued Products
  • Data.com is a great way to find out accurate revenue and employee numbers for companies across various industries.
  • Data.com's filtering capabilities allow our team to quickly find the ideal prospects to reach out to.
  • Data.com, being owned by Salesforce, allows for a seamless integration into our CRM. This saves us an incredible amount of time and ensures data accuracy.
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Reo.Dev
  • Buyer Intent Signal
  • Data Enrichment
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Cons
Discontinued Products
  • Some contacts can be old. Perhaps they could consider validating some that are older than 5 years.
  • They don't always detect duplicate companies. For example, I've added the same company twice before, I don't understand how they allow that, or prevent others from adding duplicates. It doesn't happen very often,, only occasionally.
  • Sometimes data.com will "autocorrect" a job title incorrectly. For example, entering "Director of People & Culture" will autocorrect it to "Director of peopleandculture" If you don't catch it, it looks pretty bad for the next person who wants to view the contact.
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Reo.Dev
No answers on this topic
Usability
Discontinued Products
Very intuitive to use and I've never had any confusion with features. Anyone can create an account and use the platform simply by adding a contact or company into the database to earn points. It's a great option if you don't have budget for lists or pay services. It is easy to use and anyone can benefit from it.
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Reo.Dev
The ability to map buyer journey stages using real usage signals is something I haven’t seen elsewhere. It’s helped align marketing and sales around a shared source of truth.
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Support Rating
Discontinued Products
Whenever I've had a question their support has responded pretty quickly and gives me exactly what I am looking for. I have not had any technical issues so I can't speak to issues there, but as far as general questions from a free user they have impressed me with how quickly they get back to me and the thoroughness of their answers.
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Reo.Dev
No answers on this topic
Alternatives Considered
Discontinued Products
Adobe Workfront may not be the direct competitor of Data.com, but for the services I was using, Workfront looked a little better when it comes to the user interface. But Data.com definitely had more powerful features & better integration capabilities. Also, it was easier to play around with the customer journey in Data.com as compared to other tools I have used in the past.
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Reo.Dev
Reo.Dev has better quality data as compared to Common Room, and more specifically Reo.Dev is dev tool focused and hence that expertise shines through in leads received.
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Return on Investment
Discontinued Products
  • The positive impact is gaining more direct contact information for hiring managers.
  • Another positive factor is that it is completely free. You gain points for contact information when you add contact information.
  • Since it is a free resource, there are no real negative impacts.
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Reo.Dev
  • 20% increase in Sales
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ScreenShots

Reo.Dev Screenshots

Screenshot of the Accounts Panel, which provides a 360-degree view of developer engagement within target accounts. Filters can be used to analyze activity, intent signals, and firmographic data. Users can identify high-fit accounts based on customer fit, dev activity, and engagement trends to prioritize outreach.Screenshot of the Activity Timeline, which gives a detailed chronological view of all interactions happening in an account. Filter activities by source (GitHub, Documentation, Slack, Website, Product Logins, etc) to track developer intent, feature adoption, and research patterns in real-time.Screenshot of where Reo.Dev allows users to create precise audience segments by combining multiple data signals such as designation, job change, activity type, and source. Perfect for ABM (Account-Based Marketing) and sales targeting, ensuring outreach is focused on high-converting prospects.Screenshot of analytics that help understand where accounts are in the developer adoption journey—from Exploring (early research) to Deploying (active usage). Sales, marketing, and DevRel teams can leverage this funnel to time outreach, nurture leads, and convert developers into paying customers.Screenshot of the Prospects Tab, which auto-segregates decision-makers and developers based on account activity. Here, users can select profiles and sync them to CRM, Apollo.io, or Outreach.io for personalized engagement.Screenshot of where to build custom Buyer & Developer Personas based on job titles, seniority, and specialization. Pre-defined personas help streamline lead generation and outreach within any ideal customer profile (ICP).