Databox vs. Supermetrics

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Databox
Score 9.5 out of 10
N/A
Databox, headquartered in Cambridge, offers Databox Designer, an application allowing enterprise level users to track and share KPIs from key applications, touting a no code setup and an API and query tools for integration with custom data sources and data searches.N/A
Supermetrics
Score 8.4 out of 10
N/A
Supermetrics, from the company of the same name in Helsinki, offers an application which automates integration of data from multiple online advertising platforms (e.g. Facebook, Google Analytics and Adwords, Bing, etc) and supports customizable presentations and visualizations of the aggregated data to make cross-platform comparisons and summaries easier for marketers.N/A
Pricing
DataboxSupermetrics
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
DataboxSupermetrics
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Features
DataboxSupermetrics
BI Standard Reporting
Comparison of BI Standard Reporting features of Product A and Product B
Databox
9.3
8 Ratings
10% above category average
Supermetrics
-
Ratings
Pixel Perfect reports10.05 Ratings00 Ratings
Customizable dashboards8.98 Ratings00 Ratings
Report Formatting Templates8.98 Ratings00 Ratings
Ad-hoc Reporting
Comparison of Ad-hoc Reporting features of Product A and Product B
Databox
8.6
8 Ratings
7% above category average
Supermetrics
-
Ratings
Drill-down analysis8.06 Ratings00 Ratings
Formatting capabilities8.98 Ratings00 Ratings
Integration with R or other statistical packages7.93 Ratings00 Ratings
Report sharing and collaboration9.48 Ratings00 Ratings
Report Output and Scheduling
Comparison of Report Output and Scheduling features of Product A and Product B
Databox
8.3
8 Ratings
1% below category average
Supermetrics
-
Ratings
Publish to Web8.96 Ratings00 Ratings
Publish to PDF8.97 Ratings00 Ratings
Report Versioning7.74 Ratings00 Ratings
Report Delivery Scheduling8.98 Ratings00 Ratings
Delivery to Remote Servers7.13 Ratings00 Ratings
Data Discovery and Visualization
Comparison of Data Discovery and Visualization features of Product A and Product B
Databox
7.7
7 Ratings
6% below category average
Supermetrics
-
Ratings
Pre-built visualization formats (heatmaps, scatter plots etc.)8.36 Ratings00 Ratings
Location Analytics / Geographic Visualization7.04 Ratings00 Ratings
Predictive Analytics7.95 Ratings00 Ratings
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User Ratings
DataboxSupermetrics
Likelihood to Recommend
8.0
(8 ratings)
8.7
(12 ratings)
Usability
9.0
(1 ratings)
-
(0 ratings)
Support Rating
9.8
(3 ratings)
-
(0 ratings)
User Testimonials
DataboxSupermetrics
Likelihood to Recommend
Databox
I believe Databox can be an asset for any company. We are a small company, but I can see the value for large companies too. Databox is a great fit for departments or organizations that need to put their data into a readable form without needing a ton of reports. Databox allows you to save time and put together a nice report without having to do too much extra work. Once it is set up, it basically runs on its own at the frequency you set. I personally receive a daily report and have it sent to the respective people on the day of our meeting so we can quickly review it.
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Supermetrics
If you are looking to pull and aggregate data from multiple sources for reporting or analytics, Supermetrics is the best option for connecting those data sources into a single table. Supermetrics is less beneficial if you report on a single data source or do not need to aggregate your data into a single source.
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Pros
Databox
  • Create dashboards from a variety of data sources.
  • Set & track goals based on the data and metrics provided.
  • Send alerts and scorecard updates to Slack and email automatically.
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Supermetrics
  • Supermetrics is easy to use, the ui is helpful for creating queries.
  • Supermetrics allows to run the created queries on triggers.
  • Supermetrics allows to connect with different data sources like Google analytics etc .,
  • Supermetrics sends alert on the failure of queries to the desired email address
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Cons
Databox
  • Some types of data can only be reported on for 1-2 months back. Unless I'm misunderstanding the function of the software this seems really weird. I can't figure out how to report on Activities more than 2 months ago
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Supermetrics
  • Sometimes I have to refer to the website to find which metrics are what - the names aren't always the same as the platform calls them.
  • No public data for LinkedIn.
  • Definitely requires knowledge on how to use Google Data Studio.
Read full review
Usability
Databox
Databox is an intuitive, well-designed platform that can be used by non-technical marketers. It is easy to learn, and while set up takes time, usability is high and the team has enjoyed creating custom dashboards and clients have also given us great feedback regarding its usability and value. While other BI tools are much more complex to navigate, Databox is a breeze.
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Supermetrics
No answers on this topic
Support Rating
Databox
I have really enjoyed using Databox and have seen the value of it in many ways. They also continue to improve the functions of it and grow their integrations and templates. I look forward to continuing to use Databox in the future, potentially even finding ways to incorporate it into other departments to help them with reporting as well.
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Supermetrics
No answers on this topic
Alternatives Considered
Databox
Databox is unique in its ability to report from multiple data sources. Google Analytics is the standard when it comes to web metrics, but it's just one of the tools that integrates with Databox. Tableau is fantastic for data visualizations and reporting, but it's much more expensive than Databox, so it's not ideal for everyone. Tableau is also superior with customization
Read full review
Supermetrics
Supermetrics is better because of its ease of use and it mirrors most of the metrics on ad platforms. For some similar reporting platforms, metrics are often called something slightly different or are not able to pull the same data as presented on the ad platform; Supermetrics is the closest you'll get to exact data alignment.
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Return on Investment
Databox
  • It has helped us to show our value to clients
  • Easily digestible dashboards make it easy to understand what you're looking at
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Supermetrics
  • Positive! Supermetrics helped us transition into Google Data Studio as our monthly reporting system.
  • Savings! We saved money by switching our reporting to Google Data Studio + Supermetrics.
  • Time! We save a lot of time on our monthly reports thanks to Supermetrics.
Read full review
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