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DataFox (discontinued) vs. Velocify by ICE Mortgage Technology

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    DataFox (discontinued)

    Score7.7 out of 10
    Mid-Size Companies (51-1,000 employees)
    DataFox was a tool used to dentify new prospects and deliver actionable sales triggers from thousands of data sources. Oracle acquired DataFox in October 2018, and the product was sunsetted in 2023. It is no longer available.N/A

    Velocify by ICE Mortgage Technology

    Score6.7 out of 10
    N/AVelocify is a sales acceleration and automation solution acquired by Ellie Mae (now ICE Mortgage Technology) in 2017. The product suite includes Velocify Pulse automation app, Velocify Lead Manager for lead management and distribution, and Velocify Dial-IQ sales dialer. Also , Velocify LoanEngage is a sales referral management app for loan officers.N/A
    Pricing
    DataFox (discontinued)Velocify by ICE Mortgage Technology
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    DataFox (discontinued)Velocify by ICE Mortgage Technology
    Free Trial
    YesNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsSubscription pricing. Please contact DataFox for additional information.—
    More Pricing Information
    Features
    DataFox (discontinued)Velocify by ICE Mortgage Technology
    Data Augmentation & Lead Qualification
    Comparison of Data Augmentation & Lead Qualification features of DataFox (discontinued) and Velocify by ICE Mortgage Technology
    Feature
    DataFox (discontinued)
    8.2
    8 Ratings
    10% above category average
    Velocify by ICE Mortgage Technology
    -
    Ratings
    Salesforce integration8.28 Ratings00 Ratings
    Best Alternatives
    DataFox (discontinued)Velocify by ICE Mortgage Technology
    Small Businesses
    Owler
    Score9.7 out of 10
    LeadFuze
    Score8.7 out of 10
    Medium-sized Companies
    Clay
    Score9.3 out of 10
    No answers on this topic
    Enterprises
    LinkedIn Sales Navigator for Gmail (discontinued)
    Score8.5 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    DataFox (discontinued)Velocify by ICE Mortgage Technology
    Likelihood to Recommend
    7.7
    (9 ratings)
    10.0
    (11 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    5.1
    (5 ratings)
    Usability
    -
    (0 ratings)
    10.0
    (1 ratings)
    Availability
    -
    (0 ratings)
    10.0
    (1 ratings)
    Performance
    -
    (0 ratings)
    10.0
    (1 ratings)
    Support Rating
    -
    (0 ratings)
    10.0
    (4 ratings)
    In-Person Training
    -
    (0 ratings)
    8.0
    (1 ratings)
    Implementation Rating
    -
    (0 ratings)
    8.0
    (1 ratings)
    Configurability
    -
    (0 ratings)
    10.0
    (1 ratings)
    Product Scalability
    -
    (0 ratings)
    10.0
    (1 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    10.0
    (1 ratings)
    User Testimonials
    DataFox (discontinued)Velocify by ICE Mortgage Technology
    Likelihood to Recommend
    Discontinued Products
    It is a really good solution when it comes to insights on companies where you want to place your products because it tells you all the information where you can attach the use of your solution, the only thing is that it needs more information on mid-market.
    Incentivized
    Read full review
    ICE Mortgage Technology
    Small businesses who do not need complex reporting and analytics would fit well into the Velocify model. There needs to be specific segments that appeal to this type of CRM, and the best feature is within an added layer--dialer. The ability to turn things around and contact your leads immediately was very beneficial to us, and could prove to be a boon for a small to midsize business.
    Read full review
    Pros
    Discontinued Products
    • DataFox allows you to filter your company searches with very specific criteria. This ensures that you generate companies that are relevant to your customer segment and that will have promise.
    • DataFox has awesome export functionality. Once you create a list of companies, you can export it to Excel/CSV and import the list to Salesforce.
    • DataFox has a very clean and easy and approachable User Interface that is easy to navigate and learn quickly.
    Incentivized
    Read full review
    ICE Mortgage Technology
    • The prioritized queue allows for management to set contact standards and hold users accountable. It removes all the guess work out of what lead to call next.
    • The Dial IQ feature is fantastic for powering through calls and maximizing speed to contact.
    • The Shotgun lead distribution puts the lead into the hand of the user that is ready and available to call that lead immediately. No handing off a lead to an originator and hoping they call. This feature allows for the system to notify multiple users simultaneously and first user to press 1 wins the lead. Talk about creating a competitive sales environment!
    Read full review
    Cons
    Discontinued Products
    • It has too little information on emerging markets like Latam.
    • Only big companies, you can't find info on small ones.
    • Making it easier to educate the AI.
    Incentivized
    Read full review
    ICE Mortgage Technology
    • Velocify would be well served to create a more robust email drip campaign platform.
    • Velocify could revamp their dashboards and prioritized views our individuals work out of daily. It's rather overwhelming when working with a lot of leads. Adding interactive graphics - calendars, easy to view alerts, etc would be great. (Big Purple Dot does this well)
    Incentivized
    Read full review
    Likelihood to Renew
    Discontinued Products
    No answers on this topic
    ICE Mortgage Technology
    I am sure that we as a company are likely to continue using Velocify. I am not involved in the selection process, but I have not heard any negative feedback and switching programs would more than likely be too much work
    Read full review
    Usability
    Discontinued Products
    No answers on this topic
    ICE Mortgage Technology
    Users can gain a very good understanding of the system quickly. The administrator can use terms that are familiar to their company when setting the system up. Most new administrators error to the side of complexity when setting up the system. With Velocify less is more.
    Read full review
    Reliability and Availability
    Discontinued Products
    No answers on this topic
    ICE Mortgage Technology
    The system is always up!!
    Read full review
    Performance
    Discontinued Products
    No answers on this topic
    ICE Mortgage Technology
    If the system is set up correctly it will be a game changer for your organization.
    Read full review
    Support Rating
    Discontinued Products
    No answers on this topic
    ICE Mortgage Technology
    While I didn't speak with the Support team often, they seemed very accepting and reliable. My favorite was the company emails that we would receive whenever something wasn't working correctly so that we would know that it's being worked on, providing a bit of relief to the other employees that were having trouble.
    Incentivized
    Read full review
    In-Person Training
    Discontinued Products
    No answers on this topic
    ICE Mortgage Technology
    The in-person training if you will is done via GoToMeeting or some other service. I have been told that the moderator goes way too in-depth and too fast.
    Read full review
    Online Training
    Discontinued Products
    No answers on this topic
    ICE Mortgage Technology
    Velocify offers online training via videos and written descriptions of implementation procedures.
    Read full review
    Implementation Rating
    Discontinued Products
    No answers on this topic
    ICE Mortgage Technology
    If you plan to have more than 20 users on Velocify you should outsource implementation to someone that knows how the system can best be implemented for your business/process flows. If you have fewer proposed users try to use one of the canned levels.
    Read full review
    Alternatives Considered
    Discontinued Products
    We utilize both for the most accurate information in terms of employee count of company, location of headquarters address, validity of what current technology that may be using today. Also cross reference this information with LinkedIn and other sites to get the best info possible to determine rules of engagement for reps.
    Incentivized
    Read full review
    ICE Mortgage Technology
    Before we went with Velocify, we had Salesforce and Hobson's EMT Connect. Both of these systems were rather expensive and didn't give us exactly what we needed for lead conversion as well as the customization we desired. However, I feel that some of the reasons we went with Velocify were not exactly truthful as we found out during the implementation process or much later that there were things they said that they could do that once we started getting into the weeds with it they weren't able to execute. From a lead conversion and speed to lead standpoint, this is a good product. From a reporting and lifecycle management standpoint, this is a very poor product compared to the other two
    Read full review
    Scalability
    Discontinued Products
    No answers on this topic
    ICE Mortgage Technology
    The system is fully scaleable both vertically and horizontally across the enterprise.
    Read full review
    Return on Investment
    Discontinued Products
    • Relatively cheap when compared to the other alternatives we looked at and already beginning to show value in terms of new TAM
    Incentivized
    Read full review
    ICE Mortgage Technology
    • Faster lead conversion lead us to higher potential for "first school wins" philosophy.
    • Negative return on time spent maintaining Velocify. Because manual reporting was needed and much had to be done outside of the system, there was a monetary loss of time because of this.
    • Predictability was near impossible for us, and the fact that we had to purchase an email automation system because Velocify did not do anything we needed was a negative ROI for our business.
    Read full review
    ScreenShots

    DataFox (discontinued) Screenshots

    Screenshot of DataFox allows you to filter our leading database based on granular key words, such as CyberSecurity or HealthTech, region, etc.  We do not use NAICS or SIC code filters and go incredibly deep on SMB and middle market tech companies.Screenshot of Sales triggers alert reps to new opportunities in their territory and help open doors with prospective buyers.Screenshot of Salesforce integration.