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DataFox (discontinued)

Score7.7 out of 10

9 Reviews and Ratings

What is DataFox (discontinued)?

DataFox was a tool used to dentify new prospects and deliver actionable sales triggers from thousands of data sources. Oracle acquired DataFox in October 2018, and the product was sunsetted in 2023. It is no longer available.

Categories & Use Cases

Media

DataFox allows you to filter our leading database based on granular key words, such as CyberSecurity or HealthTech, region, etc.  We do not use NAICS or SIC code filters and go incredibly deep on SMB and middle market tech companies.
Sales triggers alert reps to new opportunities in their territory and help open doors with prospective buyers.
Salesforce integration.

1 / 3

Top Performing Features

  • Salesforce integration

    Integrates with the Salesforce.com CRM platform.

    Category average: 8.3

Areas for Improvement

DataFox Review

Use Cases and Deployment Scope

DataFox is used in the Commercial department and we use it to determinate how big our prospects are.

It is very use-full regarding the insights of companies such as HQ information, Headcount, Revenue, etc...

It addresses the need for knowing some back-round of our prospects and clients

Pros

  • Insights of companies are really practical because gives you an overview of the company performance at the time you are looking at it.
  • Easy to use the Company Search Module where you can easily search for companies on DataFox.
  • The integration with Salesforce gives you a look at who is currently working with the prospect at this point and who has work in the past.

Cons

  • It doesn't have a lot of information for mid-market in Latin America, so there is info you can increase on this.
  • Job posting may not be part of the Commercial Module because it is where salespeople may look at it and start another process.
  • You may add a top 100 list per country in the lists by default, to make it easier to use when putting attention on the correct sectors.

Return on Investment

  • The positive impact is that you don't use any time when it comes to looking for the back-round of the prospect you want to reach. All the information is at one point.
  • Another positive impact is that the integration with Salesforce gives you the knowledge of your history with that company, who is working on it, how much that opportunity worth, etc.
  • The negative impact, It should not post the positions they are looking for.

Alternatives Considered

Radius and EverString

Other Software Used

Brandwatch, Talkwalker, Hootsuite

Great for Account Research

Use Cases and Deployment Scope

Can't speak for outside of the sales organization, but it is used for account research and business intelligence by sales development and sales reps. Helps us identify target accounts in the territories that we are working. Business problems it solves are what accounts we are allowed to target, what software they are using today, location of HQ and total employee count.

Pros

  • Company Info
  • Account Scoring

Cons

  • Headquarters Location
  • Current Technologies

Return on Investment

  • Account Verification
  • Target Lists

Alternatives Considered

DiscoverOrg

Other Software Used

Outreach, LinkedIn Sales Navigator, TechTarget Priority Engine

Great tool for big markets and big companies.

Use Cases and Deployment Scope

DataFox is being used mainly to get insights about prospects and clients, like determining the annual income of a company and it also includes artificial intelligence to predict tendencies. Helps a lot when prioritizing leads and work around these, helps to know how to approach a client or prospect, it also helps to categorize leads.

Pros

  • Gives annual revenue.
  • Creating lists with similar companies for verticals.
  • Gives insights like employee-related info or media articles that might be relevant.

Cons

  • It has too little information on emerging markets like Latam.
  • Only big companies, you can't find info on small ones.
  • Making it easier to educate the AI.

Return on Investment

  • It has no impact on my region because of the lack of information.
  • Works only for the teams focused on big companies so SME teams don't benefit from it.
  • It is a great tool to prioritize big accounts.

Alternatives Considered

CB Insights and Equifax Credit Risk Insight

Other Software Used

Google Drive, SalesLoft, Highspot

DataFox - A Fantastic Prospecting Solution For Sales Teams

Use Cases and Deployment Scope

DataFox is being used by our sales team to generate account lists to be prospected. Both BDRs and account managers as well as the sales management team use Datafox. Before Datafox, we were putting together lists of companies to prospect by searching websites for logs of software companies within our customer segments. After we learned about DataFox, all of that changed. Datafox allows you to search for thousands and even tens of thousands of companies based on the industry keywords you desire. You can refine the list by adding more filters like company size, location, recent funding and growth signals, etc. DataFox has given us a wealth of accounts to prospect and generate leads through. I definitely recommend this solution!

Pros

  • DataFox allows you to filter your company searches with very specific criteria. This ensures that you generate companies that are relevant to your customer segment and that will have promise.
  • DataFox has awesome export functionality. Once you create a list of companies, you can export it to Excel/CSV and import the list to Salesforce.
  • DataFox has a very clean and easy and approachable User Interface that is easy to navigate and learn quickly.

Cons

  • Sometimes the companies that are generated in a search aren't relevant. For example, if I search for Healthcare Software, sometimes DataFox will generate companies that have to do with Healthcare but aren't software companies. Thankfully, with more precise filtering, you can cut down the inaccuracy significantly.
  • DataFox tells you the number of employees at a company, but I have found that this number is often inaccurate or at least not consistent with LinkedIn employee count.

Return on Investment

  • As an account manager who does a lot of their own prospecting, DataFox has literally saved myself and my co-workers hours per week in prospecting. Manually finding companies and assembling lists can take a long time, but with DataFox what took hours before can now be accomplished in 15 minutes.
  • DataFox has allowed our team to reach more companies faster. Expanding our reach means more exposure, which means more demos and more closed deals.

Other Software Used

Amazon Chime

Prospecting Companies Tech

Use Cases and Deployment Scope

It is used by many of our departments to target other companies and get more loyal customers. It helps to provide very accurate information. Plugins, like Salesforce, enable us to build reports very easily.

Pros

  • Preparation of reports and filtering data.
  • Slack plugin for getting alerts
  • Prospecting a company is awesome.

Cons

  • Sometimes data is out of date
  • Support is not very helpful for end users
  • Sync is buggy and sometimes does not work properly

Return on Investment

  • Helps to increase ROI by targeting the right people, chances of increase in customer base doubles.
  • Very handy to generate reports which helps to showcase to top management.
  • Easy to use and very intuitive.

Other Software Used

Tableau Desktop, RStudio, Microsoft Power BI