DataFox Reviews

29 Ratings
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Score 7.7 out of 100

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Reviews (1-9 of 9)

Kyle Scagnelli | TrustRadius Reviewer
December 20, 2019

Great for Account Research

Score 8 out of 10
Vetted Review
Verified User
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Can't speak for outside of the sales organization, but it is used for account research and business intelligence by sales development and sales reps. Helps us identify target accounts in the territories that we are working. Business problems it solves are what accounts we are allowed to target, what software they are using today, location of HQ and total employee count.
  • Company Info
  • Account Scoring
  • Headquarters Location
  • Current Technologies
Great for account research when prospecting and mapping out territories, like that I can run reports based on different criteria (competitor technology, HQ location, employee count of company, etc.) However it doesn't find contacts at those accounts particularly well, need to leverage other technologies to be able to build out targeted accounts to prospect into.
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Anonymous | TrustRadius Reviewer
December 20, 2019

Best way to gain insight into a company!

Score 10 out of 10
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[It's being used] across the organization to gain insight into companies.
  • Company revenue is accurate
  • Insights into internal organizational structure
  • Ability to score differently in an organization (i.e. current customers vs. prospects)
DataFox has helped with the divide between our commercial and field teams by giving us accurate insight into the annual revenue of a company, parent companies, and employee number. Also gives us insight into the partner products they are already using!
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ABRAHAM PABLO | TrustRadius Reviewer
November 05, 2019

DataFox Review

Score 8 out of 10
Vetted Review
Verified User
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DataFox is used in the Commercial department and we use it to determinate how big our prospects are.

It is very use-full regarding the insights of companies such as HQ information, Headcount, Revenue, etc...

It addresses the need for knowing some back-round of our prospects and clients
  • Insights of companies are really practical because gives you an overview of the company performance at the time you are looking at it.
  • Easy to use the Company Search Module where you can easily search for companies on DataFox.
  • The integration with Salesforce gives you a look at who is currently working with the prospect at this point and who has work in the past.
  • It doesn't have a lot of information for mid-market in Latin America, so there is info you can increase on this.
  • Job posting may not be part of the Commercial Module because it is where salespeople may look at it and start another process.
  • You may add a top 100 list per country in the lists by default, to make it easier to use when putting attention on the correct sectors.
It is a really good solution when it comes to insights on companies where you want to place your products because it tells you all the information where you can attach the use of your solution, the only thing is that it needs more information on mid-market.
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Mauricio Belmonte Mireles | TrustRadius Reviewer
October 30, 2019

Great tool for big markets and big companies.

Score 3 out of 10
Vetted Review
Verified User
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DataFox is being used mainly to get insights about prospects and clients, like determining the annual income of a company and it also includes artificial intelligence to predict tendencies. Helps a lot when prioritizing leads and work around these, helps to know how to approach a client or prospect, it also helps to categorize leads.
  • Gives annual revenue.
  • Creating lists with similar companies for verticals.
  • Gives insights like employee-related info or media articles that might be relevant.
  • It has too little information on emerging markets like Latam.
  • Only big companies, you can't find info on small ones.
  • Making it easier to educate the AI.
DataFox is good for prospecting big companies in North America and developed regions. It does not work very well with other markets, such as Latam. It has barely any information on medium and small companies. It would be a great tool if it would automate learning from other markets and company sizes.
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Maria Carver | TrustRadius Reviewer
January 18, 2019

Prospecting Companies Tech

Score 8 out of 10
Vetted Review
Verified User
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It is used by many of our departments to target other companies and get more loyal customers. It helps to provide very accurate information. Plugins, like Salesforce, enable us to build reports very easily.
  • Preparation of reports and filtering data.
  • Slack plugin for getting alerts
  • Prospecting a company is awesome.
  • Sometimes data is out of date
  • Support is not very helpful for end users
  • Sync is buggy and sometimes does not work properly
If you are prospecting a company and want to understand the technology the other company is using, then it is a very handy application. It helps to target the right users or accounts.
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Shane Finnegan | TrustRadius Reviewer
October 10, 2018

DataFox - A Fantastic Prospecting Solution For Sales Teams

Score 8 out of 10
Vetted Review
Verified User
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DataFox is being used by our sales team to generate account lists to be prospected. Both BDRs and account managers as well as the sales management team use Datafox. Before Datafox, we were putting together lists of companies to prospect by searching websites for logs of software companies within our customer segments. After we learned about DataFox, all of that changed. Datafox allows you to search for thousands and even tens of thousands of companies based on the industry keywords you desire. You can refine the list by adding more filters like company size, location, recent funding and growth signals, etc. DataFox has given us a wealth of accounts to prospect and generate leads through. I definitely recommend this solution!
  • DataFox allows you to filter your company searches with very specific criteria. This ensures that you generate companies that are relevant to your customer segment and that will have promise.
  • DataFox has awesome export functionality. Once you create a list of companies, you can export it to Excel/CSV and import the list to Salesforce.
  • DataFox has a very clean and easy and approachable User Interface that is easy to navigate and learn quickly.
  • Sometimes the companies that are generated in a search aren't relevant. For example, if I search for Healthcare Software, sometimes DataFox will generate companies that have to do with Healthcare but aren't software companies. Thankfully, with more precise filtering, you can cut down the inaccuracy significantly.
  • DataFox tells you the number of employees at a company, but I have found that this number is often inaccurate or at least not consistent with LinkedIn employee count.
I would definitely recommend DataFox to any sales team that wants their prospecting to be improved. If a company has trouble finding companies that fit their customer segments, then DataFox can probably solve that issue. I took 2 points off and gave an 8/10 because of the inaccuracy that is sometimes encountered in the lists generated and in the employee count.
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Anonymous | TrustRadius Reviewer
May 30, 2018

Account Intelligence

Score 8 out of 10
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Verified User
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DataFox is implemented across sales and marketing. The main business problems that it was brought in to solve were - expanding our Total addressable market and improve the accuracy of data in our CRM.
  • Initial sync with CRM is relatively effortless
  • Signal Data provided for each company is extremely valuable for targeting
  • Great Customer success team
  • The user interfaces despite being easy to use lacks in certain functionalities. For example insights tab isn't available while viewing a conference list and has to be saved to a static list and viewed.
  • Data for smaller companies can be stale sometimes (not refreshed in more than a year sometimes)
  • Geographical divisions of companies are treated as a single entity. For example, if I'm looking to target US companies, organizations like Accenture and Samsung do not pop up even though they have a sizable presence in the US as they are headquartered in Dublin and Korea respectively
DataFox has excellent coverage of companies across all industries. Hence can be effectively used to expand the addressable market. They have a wide variety of data points so you can really filter down into the type of companies you would want to go after. Signal data is a very useful feature of DataFox. It enables our organization to target a company at the right moment with effective messaging. The kind of information provided is very useful for CSM's during the EBR process and could really be used to drive penetration. Account Scoring is an excellent feature which is used to score a company based on your definition of an ICP using data points. This is used to prioritize accounts for allocation as well as targeting by sales.
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Kevin Cannon | TrustRadius Reviewer
January 17, 2018

Great tool for Souring Teams

Score 9 out of 10
Vetted Review
Verified User
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DataFox is solely being used by the M&A Sourcing team. It greatly helps in the mining effort for unearthing worthwhile companies by keywords and provides details on companies that are generally better than other tools (Owler, Hoover's, etc).
  • Companies that fit a keyword. This is really valuable for M&A teams trying to flush out all companies related to a key phrase/market name. It will also give insight into other keywords that provide insight for how it compares to similar companies of that name.
  • Probably one of its biggest claims to fame is that it is 'best in show' for providing $$$ figures of acquisitions. Many of these go unreported but DataFox, generally, will have this information. We have been able to verify this before with insight into prior acquisitions.
  • Great User Interface - it is so easy & intuitive & new for a user to move around with, business user oriented, little time required to reach value.
  • Export capability, particularly around a list companies for key phrases/specialties, is really easy to use.
  • There is a significant price barrier with this product for many businesses and proving the use case/value will be a substantial difficulty for smaller departments. I do not know the exact figure nor was I the decision maker, but I was told the smallest deployment was around $10K/year.
  • Improved/integrating more analytic features is possible & would greatly add value to many use cases.
  • It provides a lot of high-level information on the vendor, but can expand this with RSS for news updates, better job enabling a comparison to similar competitive products, etc. It might seem like a 'well, duh' in much of the information but little things highlighting discrepancies in comparison to similar companies & where executives came from prior to their role (in a lot of these situations, they likely have the info stored but not the bandwidth/processes for that to be applied when moved to a new company).
It's a really great tool and just about anyone who has worked in market research for a considerable amount of time would agree with that. It immediately provides foundational background information on a company with insights that enable users to see beyond just the company to the broader landscape that it is a part of. Best Scenario - Large companies with large budgets that need to know what companies can add value/hurt them now. Worst Scenario - Smaller companies using it as a reference tool with essentially no use case aside quick hits on individual companies.
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Anonymous | TrustRadius Reviewer
May 21, 2018

Simple and Intuitive

Score 9 out of 10
Vetted Review
Verified User
Review Source
Datafox is being used for inbound lead-enrichment across our sales, sales development, and marketing org.--globally. Specifically for the mid-market sales team, Datafox provides unique insight into dynamic lists of target accounts for us to leverage during outbound prospecting.

It is particularly good at understanding technographic information--as they have a strategic partnership with HG Data.
  • Datafox has accurate data when it pertains to non-enterprise companies. We've found employee size and revenue to be in very respectable ranges of accuracy.
  • The UI is extremely intuitive and simple to use across all departments--even for a first time user like myself. The key to any platform is the simplicity of use and how users are able to flow effortlessly across their process.
  • I wish there was the ability to score/prioritize by different types of models (this would allow you prioritize different variations of account "profiles" vs. a catch-all score.
  • There could be better contact data, but contact data is hard to come by (unless you're crawling linkedin/email signatures for the real deal).
  • This isn't really a knock on Datafox, but I hope for a more robust API integration to other platforms that would benefit from account/contact data (Yesware, ChiliPiper, etc.)
Dynamic vs. Static lists are a pain to pivot between and the ability to gather contact data is only possible through the static list function. In scenarios where you require multiple or varying scoring models, Datafox may be the best fit. If you're tackling a specific TAM and need additional layers of geo, firmo, and technographic info--Datafox really does shine.
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DataFox Scorecard Summary

Feature Scorecard Summary

Salesforce integration (8)

About DataFox

DataFox is designed to help sales and marketing teams prospect smarter and have thoughtful, personalized conversations at exactly the right time. The vendor says their software uses machine learning to identify new prospects and deliver actionable sales triggers from thousands of data sources, helping reps open doors to new business and elevate their customer conversations. Additionally, the vendor says companies like Box, UPS, Twilio, and InsightSquared are saving tens of thousands of hours and increasing response rates by up to 30% for their prospecting conversations using DataFox.

DataFox Features

Prospecting Features
Does not have featureAdvanced search
Does not have featureWeb browser extension
Does not have featureIdentification of new leads
Does not have featureList quality
Does not have featureEmail contacts
Does not have featureDirect dial contacts
Does not have featureList upload/download
Does not have featureIdeal customer targeting
Does not have featureLinkedIn integration
Does not have integration
Does not have featureLoad time/data access
Does not have featureReverse IP lookup
Sales Intelligence Data Standards Features
Does not have featureContact information
Does not have featureCompany information
Does not have featureIndustry information
Data Augmentation & Lead Qualification Features
Does not have featureLead qualification process
Does not have featureSmart lists and recommendations
Has featureSalesforce integration
Does not have featureCompany/business profiles
Does not have featureNews updates
Does not have featureWeb traffic insights
Does not have featureProspect tracking/following
Does not have featureAlerts and reminders
Does not have featureData hygiene
Does not have featureAutomatic data refresh
Does not have featureTags
Does not have featureFilters and segmentation
Does not have featureNotes
Does not have featureSalesforce opportunity creation
Does not have featureAbility to append contact, lead, and account level data
Sales Intelligence Email Features Features
Does not have featureAutomated initial emails
Does not have featureSales email templates
Does not have featureSales landing pages
Does not have featureEngagement tracking
Does not have featureAppend emails to records
Does not have featureGmail integration
Does not have featureExchange integration
Does not have featureMarketing automation integration
Additional Features
Has featureCompany Search
Has featureSales Triggers
Has featureSimilar Companies Algorithm

DataFox Screenshots

DataFox Integrations

DataFox Competitors


  • Has featureFree Trial Available?Yes
  • Does not have featureFree or Freemium Version Available?No
  • Does not have featurePremium Consulting/Integration Services Available?No
  • Entry-level set up fee?No

Subscription pricing. Please contact DataFox for additional information.

DataFox Customer Size Distribution

Small Businesses (1-50 employees)
Mid-Size Companies (51-500 employees)
Enterprises (> 500 employees)

DataFox Support Options

 Free VersionPaid Version
Live Chat
Social Media
Video Tutorials / Webinar

DataFox Technical Details

Deployment Types:SaaS
Operating Systems: Unspecified
Mobile Application:Apple iOS
Supported Languages: English