Overall Satisfaction with Oracle Sales
Can't speak for outside of the sales organization, but it is used for account research and business intelligence by sales development and sales reps. Helps us identify target accounts in the territories that we are working. Business problems it solves are what accounts we are allowed to target, what software they are using today, location of HQ and total employee count.
We utilize both for the most accurate information in terms of employee count of company, location of headquarters address, validity of what current technology that may be using today. Also cross reference this information with LinkedIn and other sites to get the best info possible to determine rules of engagement for reps.
Great for account research when prospecting and mapping out territories, like that I can run reports based on different criteria (competitor technology, HQ location, employee count of company, etc.) However it doesn't find contacts at those accounts particularly well, need to leverage other technologies to be able to build out targeted accounts to prospect into.