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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Dealfront

    Score8.4 out of 10
    Mid-Size Companies (51-1,000 employees)
    Formed from the merger of Leadfeeder and Echobot, Dealfront is a Go-to-Market Platform for Europe used by businesses to find leads and close deals.N/A

    Nielsen Marketing Mix Modeling

    Score1 out of 10
    N/ANielsen Marketing Mix Modeling enables customers to assess the impact of their investments, understand what’s working, and optimize marketing budgets accordingly. It replaces Nielsen Attribution (formerly Visual IQ, acquired by Nielsen in October 2017) , the platform for cross-channel attribution and marketing analytics suite.N/A
    Pricing
    DealfrontNielsen Marketing Mix Modeling
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    DealfrontNielsen Marketing Mix Modeling
    Free Trial
    YesNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    DealfrontNielsen Marketing Mix Modeling
    Considered Both Products
    Dealfront
    No answer on this topic
    Nielsen
    No answer on this topic
    Key User Insights
    Would buy again
    89%
    Would buy again
    8 Answers
    No answers on this topic
    Delivers good value for the price
    89%
    Delivers good value for the price
    8 Answers
    No answers on this topic
    Happy with the feature set
    89%
    Happy with the feature set
    8 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    89%
    Lived up to sales and marketing promises
    8 Answers
    No answers on this topic
    Implementation went as expected
    88%
    Implementation went as expected
    7 Answers
    No answers on this topic
    Features
    DealfrontNielsen Marketing Mix Modeling
    Lead Management
    Comparison of Lead Management features of Dealfront and Nielsen Marketing Mix Modeling
    Feature
    Dealfront
    7.7
    1 Ratings
    1% above category average
    Nielsen Marketing Mix Modeling
    -
    Ratings
    Data quality management7.01 Ratings00 Ratings
    Automated sales alerts and tasks6.01 Ratings00 Ratings
    Lead segmentation and distribution10.01 Ratings00 Ratings
    Lead Management Integrations
    Comparison of Lead Management Integrations features of Dealfront and Nielsen Marketing Mix Modeling
    Feature
    Dealfront
    9.3
    1 Ratings
    21% above category average
    Nielsen Marketing Mix Modeling
    -
    Ratings
    Integrations with advertising platforms7.01 Ratings00 Ratings
    Integrations with CRMs10.01 Ratings00 Ratings
    Integrations with data storage tools10.01 Ratings00 Ratings
    Integrations with lead automation tools10.01 Ratings00 Ratings
    Conversion Rate Optimization
    Comparison of Conversion Rate Optimization features of Dealfront and Nielsen Marketing Mix Modeling
    Feature
    Dealfront
    8.5
    1 Ratings
    2% above category average
    Nielsen Marketing Mix Modeling
    -
    Ratings
    KPI analytics10.01 Ratings00 Ratings
    Drop-off analytics7.01 Ratings00 Ratings
    Form Building
    Comparison of Form Building features of Dealfront and Nielsen Marketing Mix Modeling
    Feature
    Dealfront
    10.0
    1 Ratings
    18% above category average
    Nielsen Marketing Mix Modeling
    -
    Ratings
    Conditional logic paths10.01 Ratings00 Ratings
    Web embedding10.01 Ratings00 Ratings
    Date picker10.01 Ratings00 Ratings
    User Ratings
    DealfrontNielsen Marketing Mix Modeling
    Likelihood to Recommend
    7.0
    (15 ratings)
    1.0
    (1 ratings)
    Likelihood to Renew
    10.0
    (1 ratings)
    -
    (0 ratings)
    Usability
    10.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    DealfrontNielsen Marketing Mix Modeling
    Likelihood to Recommend
    Dealfront
    If you're looking to find new sales/customer contacts and are not a fan of complete "cold calling", Leadfeeder is a great source for finding those contacts or companies which may benefit you as they're clearly already looking at you. It weeds out half of the footwork for you.
    Incentivized
    Read full review
    Nielsen
    Would be suited for simpler products with 1-2 KPIs, online-only, web-only, etc. Not suited for multiple KPIs that interact with customers through many tools, offline and online, and with both web and native apps.
    Incentivized
    Read full review
    Pros
    Dealfront
    • Research Quality versus invested Time is absolutely efficient and motivating. Quick Research or Standard Alerts, both are done easily with instant results.
    • Usability of the User Interface in any of the modules is very supportive. New Team members are trained in short time. Very much self-explaining.
    • The connectivity between the modules is great and saves time. Each module has its key topic, but in Connection with the other modules this practical tool turns out to be even smarter more and powerful.
    Read full review
    Nielsen
    • Access to FB impressions.
    • TapAd device graph for stitching device ids to web cookies.
    Incentivized
    Read full review
    Cons
    Dealfront
    • Leadfeeder has basic lead Tagging capabilities and some native integrations. It would be great to see more lead Activity Tracking and integration capabilities that sync with sales tools so a team could hypothetically keep their eyes on Leadfeeder-only while updating the CRM/sales tool.
    Incentivized
    Read full review
    Nielsen
    • Missing timestamps of the touch points in the output (instead, they repeat the conversion timestamp for all touch points that preceded the conversion).
    • Inflated clicks.
    • No connectors to import cost from media partners.
    Incentivized
    Read full review
    Likelihood to Renew
    Dealfront
    Leadfeeder is the best anonymous visitor tracking software platform that I've ever used. Sitting as a layer on top of Google Analytics, the tool consistently provides us with accurate intelligence of what our hottest prospects are looking at while visiting our site. The Leadfeeder customer support is top notch and the company is always coming out with new updates that further improve the technology. On top of all of this, Leadfeeder integrates with Slack and our CRM, allowing me to continue to do my job without having to switch between various platforms throughout the day.
    Incentivized
    Read full review
    Nielsen
    No answers on this topic
    Usability
    Dealfront
    Always found the system super intuitive to use. I've never been stuck finding what I'm looking for and the team has some very clear and easy to understand documentation online.
    Incentivized
    Read full review
    Nielsen
    No answers on this topic
    Alternatives Considered
    Dealfront
    Leadfeeder is very easy to set up, use, and maximize functionality. It is also easy to train. Other tools have a higher cost of acquisition and ownership. Plus, the customer support and training are helpful and very accessible! It's great for small to mid-market businesses.
    Incentivized
    Read full review
    Nielsen
    VisualIQ is 1 of 2 partners only that have access to FB impressions.
    Incentivized
    Read full review
    Return on Investment
    Dealfront
    • It has helped support us to understand our market and if our website is properly communicating to and providing value to that market
    • We currently do not have the sales staff to go after potentially qualified organizations that visit the site but don't convert but it is a strategy we will employ at some point.
    Incentivized
    Read full review
    Nielsen
    • We’ve been implementing for a year now and still not using the tool cross-functionally so probably $0 ROI at this point.
    Incentivized
    Read full review
    ScreenShots

    Dealfront Screenshots

    Screenshot of Leadfeeder shows you the names of companies visiting your website.Screenshot of Leadfeeder prioritizes companies based on how active they've been on your website.Screenshot of Leadfeeder enriches your leads with company and contact information.Screenshot of Automatically update your CRM or get emails with lead data.