Leadfeeder - a game changer to gain intelligence and fuel your outbound efforts
Updated October 10, 2018
Leadfeeder - a game changer to gain intelligence and fuel your outbound efforts
Score 10 out of 10
Vetted Review
Verified User
Overall Satisfaction with Leadfeeder
We currently use Leadfeeder on our Business Development team at our agency. Leadfeeder provides us a great look into the prospects visiting our website. This gives us actionable insight into our hottest prospects and fuels a specific segment of our outreach efforts.
Pros
- Leadfeeder provides anonymous IP tracking to identify prospects coming to our website. It provides us with company name, related contacts found on Leadfeeder, and LinkedIn contacts related to the company visiting the site.
- Leadfeeder provides internal workflow tools to enable a sales team to assign leads to particular users. This feature is very helpful and makes sure our entire sales team is aligned on who is responsible for each lead that comes through to our site.
- Leadfeeder connects to Salesforce, allowing us to attribute activity specifically to a lead, contact, or account in Salesforce. The two-way connection is a great way to see what our leads and contacts in Salesforce are doing on our site.
Cons
- Right now, I see no areas of improvement for Leadfeeder. This product is very solid and I will update my review if anything changes within the next few months.
- For the low monthly cost per user, we absolutely see a big positive impact on our ROI. If we can get 1 conversation started per month, this easily pays for itself very quickly.
Leadfeeder seems to be more accurate than SharpSpring's visitor tracking, specifically with the ability to blacklist ISPs and internal users based on IP ranges. Leadfeeder's connection to Salesforce and the ability to assign prospects/visitors to our internal users makes it a complete gamechanger and provides way more functionality than SharpSpring.
Using Leadfeeder
5 - Our Leadfeeder users include our sales team, senior executives, and our marketing team. Our sales team uses the Leadfeeder intelligence to plan out ABM campaigns and see site visits by the prospects we're engaging with. Our senior executives leverage Leadfeeder in a similar way to our sales team, using the tool to see the top level prospects coming to our site. Our marketing team leverages the Leadfeeder insights to determine how our keywords are ranking and to decide which content gaps we have.
1 - A digital marketer manages Leadfeeder. Leadfeeder management typically includes integrating the SaaS product with our Google Analytics instance and our CRM provider, Sharpspring. As an admin of Leadfeeder, the digital marketing manager monitors engagement on a daily basis and assigns leads to different members of the sales team all through the UI.
- Leadfeeder is the main driver in our outbound sales efforts, helping us reach out to the hottest prospects who are already interested in our offerings.
- Leadfeeder fuels our hybrid sales/marketing ABM efforts, helping us determine what content to send out to the top companies visiting our website.
- Leadfeeder is a tool we not only use for ourselves, but also a tool that we recommend to our clients to fuel their own ABM strategies.
- Leadfeeder has given us insight into the different user personas coming to our site. We're able to determine this by seeing the page visits on our site.
- Leadfeeder has helped us determine what types of content our site visitors are interested in.
- Leadfeeder enables us to see how interested our prospects are in our company, and subsequently indicates the potential phase of the buyer's journey a prospect may be in.
- As an agency that offers staff augmentation, we'll probably leverage Leadfeeder to give us insights in to what jobs potential job seekers are interested in as they come to our website.
Evaluating Leadfeeder and Competitors
- Price
- Product Features
- Product Usability
- Prior Experience with the Product
Product usability was absolutely the biggest factor in our decision to use Leadfeeder. If the product does not work as intended or if it is not accurate, then it is useless for us. Leadfeeder has fantastic usability and is almost always accurate. The usability of this product means our ROI on the tool is extremely high.
I would not change my evaluation and selection process at all. I thoroughly investigated Leadfeeder amongst other competitors and was able to test out Leadfeeder through a free demo. I also spoke to Leadfeeder salespeople to ask some questions about the product and the future roadmap for the company. The process for getting this technology purchased and implemented was quite seamless.
Using Leadfeeder
| Pros | Cons |
|---|---|
Like to use Relatively simple Easy to use Technical support not required Well integrated Consistent Quick to learn Convenient Feel confident using Familiar | None |
- The ability to assign leads to different users.
- The ability to add leads to a custom view.
- The ability to see all past activity from a lead.
- Filtering by last visit and a time range is sometimes a little buggy.
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