Definitive Healthcare vs. MutualMind (discontinued)

I think the best scenario for using Definitive Healthcare is if accuracy isn't very important. If you just want to spam a lot of people and you don't really care where the contacts land, they're your vendor. If, on the other hand, you like accuracy and are hoping the commercial list vendor supplies data that will help your business grow, I feel they are less well suited to those use cases.

• Provides a list of hospitals, health systems, medical groups, and practices
• Helps show what locations are under certain systems or groups
• Gives insight into specialties and employee counts

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• MutualMind gives us a view into the reach of social content we produce on behalf of our advertisers and the engagement that content generates with shoppers.

• Outdated UI and lacks integration with popular software
• Account Management team is unempowered to solve problems or come up with creative solutions.
• Slow response time. I waited 3 weeks for a response from their team on a question.
• Database lack key contacts especially Director level and above. Poor tool for sales team.
• Poor customer service. I constantly felt like I was chasing them for a meeting or on questions.

• MutualMind gauges sentiment around social conversations but does so with the standard margin of error found in most social analytics products. The nature of human conversation makes it difficult for a machine to categorize sentiment with 100% accuracy. MutualMind gets sentiment right between 50% to 70% which is within acceptable industry averages for this type of product. With additional tuning (which MutualMind provides) the accuracy levels will increase.

Reliability and flexibility (MutualMind's willingness to jointly produce new functionality)

It was unusable for us because key contacts were not there and our sales team had to tell Definitive what contacts were missing. Waste of time and money.

As a company that's only 3 years old, MutualMind's toolset is quite usable but it could use some tweaks in the user interface, which they are constantly working on.

During a recent upgrade period, MutualMind had a small window of unavailability. I am confident they have addressed the root cause and do not foresee any future issues.

The product's performance has improved greatly in the last year and we anticipate seeing additional improvements in coming months based no planned infrastructure changes.

Account Managers and team often do not respond for weeks at a time.

MutualMind has always been quick to address any issues or questions we have.

Not really...MutualMind was very professional and helped with all stages of our setup and implementation.

I use both. Definitive Healthcare is better when you need specific hospital and clinic names. ZoomInfo only gives you a local address but refers to each location as the health system name so hard to define where particular people are from.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

As mentioned before, Radian6 and Sysomos Heartbeat.

• In my experience, We've experienced no value from the data
• In my opinion, we've paid for no value
• So the RoI is negative

• By showing increases in engagement and share of voice (defined as the amount of content generated for our advertisers versus the amount of content generated for their competitors over time) we are able to correlate content to incremental sales data provided by our advertisers.