Delivra vs. Iterable

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Delivra
Score 7.1 out of 10
N/A
Delivra is an email marketing platform featuring advanced segmentation with A/B Testing, an email editor for the non-technically inclined, and mobile-accessible emails. Serving more than 500 companies, Delivra integrates with many popular CRM (SalesForce, Microsoft Dynamics, Netsuite, and more). Delivra merged with Campaign Monitor and Emma in summer 2018, but was acquired by Redbrick in January 2022, and now is a Redbrick brand.
$1,188
per year
Iterable
Score 8.6 out of 10
N/A
Iterable is a growth marketing and user engagement platform. It is designed for B2C markets and supports all types of marketing campaigns (blast, lifecycle, transactional) across all messaging channels (email, web, mobile push notifications, SMS).N/A
Pricing
DelivraIterable
Editions & Modules
Basic
$1188
per year
Professional
$2508
per year
Enterprise
$4428
per year
Enterprise Plus
Custom
No answers on this topic
Offerings
Pricing Offerings
DelivraIterable
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeNo setup feeOptional
Additional Details
More Pricing Information
Features
DelivraIterable
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Delivra
6.8
2 Ratings
18% below category average
Iterable
8.0
58 Ratings
3% above category average
WYSIWYG email editor7.01 Ratings7.951 Ratings
Dynamic content8.01 Ratings8.453 Ratings
Ability to test dynamic content8.01 Ratings6.453 Ratings
A/B testing7.01 Ratings8.556 Ratings
Mobile optimization7.02 Ratings7.951 Ratings
Email deliverability reporting9.82 Ratings6.956 Ratings
List management2.22 Ratings9.257 Ratings
Triggered drip sequences5.01 Ratings8.851 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Delivra
7.4
2 Ratings
6% below category average
Iterable
7.3
57 Ratings
3% below category average
Dashboards9.02 Ratings7.957 Ratings
Standard reports8.12 Ratings7.757 Ratings
Custom reports5.01 Ratings6.550 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Delivra
-
Ratings
Iterable
7.0
55 Ratings
8% below category average
API00 Ratings8.051 Ratings
Role-based workflow & approvals00 Ratings6.646 Ratings
Customizability00 Ratings6.549 Ratings
Best Alternatives
DelivraIterable
Small Businesses
VerticalResponse
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Score 10.0 out of 10
Vbout
Vbout
Score 9.4 out of 10
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VerticalResponse
VerticalResponse
Score 10.0 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Enterprises
Emma by Marigold
Emma by Marigold
Score 8.6 out of 10
PFL Direct Mail Platform
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Score 9.3 out of 10
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User Ratings
DelivraIterable
Likelihood to Recommend
6.1
(2 ratings)
8.8
(59 ratings)
Likelihood to Renew
-
(0 ratings)
9.3
(2 ratings)
Usability
-
(0 ratings)
9.1
(2 ratings)
Availability
-
(0 ratings)
8.9
(3 ratings)
Performance
-
(0 ratings)
8.5
(3 ratings)
Support Rating
-
(0 ratings)
9.1
(3 ratings)
Product Scalability
-
(0 ratings)
9.3
(3 ratings)
User Testimonials
DelivraIterable
Likelihood to Recommend
Delivra
As far as I know, Delivra is the only email marketing software that allows for every instance of a personalized email to be bcc'ed to an internal email address. This is a niche feature, but can be very useful for companies that need detailed records of all client communication for posterity.
Read full review
Iterable
Iterable is great for email marketers that are not advanced/technical in emails. They made it very simple to create emails and run campaigns. Everything about Iterable is very easy - from creating emails with drag and drop functionality, segmenting and creating send lists, and even setting up a journey. The only downside with Iterable is that it's mainly meant for larger companies. There are better platforms if you're using email in a very simple way.
Read full review
Pros
Delivra
  • User-friendly - once I understood the platform better, it took only a few minutes for me to prepare the reminder based on the survey invitation.
  • Trustworthy - I could trust that my emails were sent successfully.
  • Had the necessary tools - I only used a few of the features, but the ones I did use were easy to implement for the emails.
Read full review
Iterable
  • It makes designing and deploying great looking emails easy with their drag-and-drop technology and framework.
  • Iterable allows for great customization and time-saving with the use of their handlebar snippets. This has revolutionized how we are able to monetize our editorial audiences using clear logic that helps us get the most for each of our conversion efforts.
  • The various ways that you can run and view reports is incredibly helpful, and easy to customize. This means we can find most of the data we want and need across our various departments with their differing goals without having to piecemeal together crazy solutions or waste time reinventing the wheel.
Read full review
Cons
Delivra
  • The contact database is not easy to navigate and we are limited by the number of contact categories we can create, and the ones we can delete. When personalizing emails it is hard to see past all the unneeded database properties to find the ones I want to include.
  • Every time I log in from https://www.delivra.com/ it opens a second window with the app and leaves the first window. It should go directly to the app in the same window.
  • Within the app, you can't open links in new tabs for easy comparison between different files/versions. It would be nice to have one email open and be able to easily open a different draft "in a new tab" without having to open a new window, log in again, and navigate to the needed file.
Read full review
Iterable
  • Some of Iterable's user interface in Journey is a little confusing. This is a personal preference.
  • Their image uploading is very basic - but they are working on releasing a new version soon.
  • It's difficult to look up a specific contact by only being able to search their email. I wish I could search by name without having to use segmentation
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Likelihood to Renew
Delivra
No answers on this topic
Iterable
Extremely easy to use, deeply integrated into our infrastructure
Read full review
Usability
Delivra
No answers on this topic
Iterable
Iterable very easy to learn and use. It's a great platform for both a new email marketer and a marketer that's been working in email for 20+ years.
Read full review
Reliability and Availability
Delivra
No answers on this topic
Iterable
Iterable is there like 99.9% of the time. However, when it goes down, it grinds us to a halt. Most of the time, outages are an hour or less, but if that's at a peak time, it can be a nightmare. That said, when the worst does happen, there are frequent updates and an easy situation tracker that give you an estimate of how much longer you'll have to wait for the issue to be resolved.
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Performance
Delivra
No answers on this topic
Iterable
The API is super quick. The UI can be a little sluggish depending on what you're loading, but overall Iterable performs great. Iterable appears to do a good job of making processes async so that one action isn't blocking another.
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Support Rating
Delivra
No answers on this topic
Iterable
I've never experienced any issues with Iterable. As I and my colleagues have learnt the system and it's features, response to questions and advice from our account manager is always quick. Kevin knows the product well, and with the few tricky questions has hasn't been able to answer he's been quick to get back to us.
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Alternatives Considered
Delivra
I had the ability to manually suppress who I wanted to send the email to, as well as individually send a link to members/customers without depending on Qualtrics ability to "send to non-survey respondents."
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Iterable
The visualization tools in iterable for creating journeys are so much easier to use and adjust than in Marketo, Mailgun, or Mailjet. We have better performance metrics tracking in particular than in Mailjet or Marketo. It is also easier to see where we have made mistakes in emails and to adjust the code visually than in any of the other platforms
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Scalability
Delivra
No answers on this topic
Iterable
We've never run into any issues with volume. Iterable is always able to handle everything we throw at it. We utilize webhooks and emails. Both perform very well. Webhooks actually perform too quickly and downstream systems need to be able to handle the volume throughput that Iterable can send.
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Return on Investment
Delivra
  • Delivra has been well suited to the needs of a particular client, and allowed for campaigns to be executed in line with their needs.
  • Delivra is another tool in our company's email marketing/marketing automation toolbox that can be used when needed or at a different price point from other platforms.
  • Overall, we haven't widely deployed Delivra.
Read full review
Iterable
  • This is a hard thing to qualify with the short amount of time we have had on the platform and with the changes that have occurred since onboarding. iOS 15 was released, so we are learning new ways of measuring the ROI.
  • The ease of integration with other tools has helped us begin to break into more personalized emails for our customers. We have really only scratched the surface and have so much farther to go!
Read full review
ScreenShots

Iterable Screenshots

Screenshot of Iterable lets marketers build journeys without any codingScreenshot of Iterable gives marketers  necessary info on their campaigns, in real timeScreenshot of Iterable lets customers segment on any field or criteria, across millions of usersScreenshot of Iterable supports all marketing channels: email, web, mobile push, sms