GovWin IQ is available for both the Federal and the State and Local Markets. GovWin IQ serves contractors that are selling to the federal government by providing the earliest awareness of new opportunities, deep planning intelligence, potential teaming partnerships, and the strategic insight that businesses need to get ahead of the competition and win more federal government contracts. GovWin IQ supports vendors involved in state and local government contracting by enabling them to…
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LeadLander
Score 8.3 out of 10
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LeadLander is essentially an IP reverse look-up tool. It does a reverse look-up of the IP address to distinguish between corporate visitors and “home/ISP” users.
Although having somewhat similar functionality as web analytics products like Google Analytics and WebTrends, it is actually designed for a different user base. While web analytics tools are typically designed to provide metrics such as bounce rates, unique visitors, and length/depth of stay to help marketers optimize website content,…
From a strategy and marketing perspective I get a ton of use out of Deltek. It is my go to tool for looking for relevant content as I help identify our strategy and sales pursuits. This tools gives good insight into future planning capabilities along with current opportunities and contracts that we should be considering. I could use more contacts in the federal space that are relevant to my business. I see a lot of non relevant but when it comes to the AEC area we need more focused point of contacts at federal sites
LeadLander is great for sales reps who are looking for additional insights when attempting to get the right message to the right audience at the right time via the right medium. Nevertheless, the tool is basically fairly simplistic in terms of what you get. Data is delivered via email and can be tailored in terms of frequency and territory, but the overall information presented is fairly simple. The links to websites visited and accompanying information pertaining to frequency and duration are incredibly helpful. Nevertheless, if you have a lot of users visiting sites that utilize a free version of your tool, care is required to ensure that your messaging is not falling on deaf ears. Overall, the tool is very useful for accomplishing awareness of baseline insights pertaining to prospective clientele visiting your company's website in order to craft more meaningful messaging.
Tracks Federal Agency solicitation activities, providing frequent updates and links to important websites and documents. This has allowed me to have one resource that truly saves me time in gathering important account info needed for planning and reporting!
Webinars that provide budget and spending intel and actionable program information, both current and planned.
Advanced training for professionals who have the desire to pull any type of contracting-related information across agencies. Users can go as deep into investigations as they need or desire.
Leadlander has an excellent database of IP addresses. Often the address is registered to some unknown cable company but leadlander seems to identify them.
Leadlander is well designed and intuitive to use.
Leadlander captures page data and referral that we wouldn't otherwise have.
Currently, we have not went out to look for another tool because we are happy with LeadLanders' performance. If we were to be approached by any of their competitors, we would look to investigate the difference and similarities between the tools. In the past, we used a tool that provided images and steps taken to show the route a prospect takes and I found that to be very interesting.
Bloomberg does a better job with events in my sector. As far as ease of use, customer service I would go to Deltek GovWin IQ every time. I would like to see additional areas added that would increase my usage so I don't need to use multiple tools. Such as contacts and events
ActOn also provides website analytics, however if we have a contact in our CRM - it will tell us each morning if that specific contact visited our website rather than just a company name. It is interesting to note that both ActOn and Leadlander often have different results and companies. I'm not sure why there is a discrepancy, however overall, both tools are fairly comparable.
For my business, Deltek GovWin IQ provides a 1-stop resource for IT-related information about my major accounts. This saves me a tremendous amount of time & effort researching my accounts, identifying potential partners, and searching for updates to the relevant solicitations to my business.
Our Demand Generation team primarily uses this tool and has been wildly successful! Their entire office area is covered in wins, including amounts. One of the larger deals found on LeadLander was 4.2 million. A current opportunity is set at 2.5 million. I think the ROI speaks for itself with those deals.