Demandbase One vs. Waalaxy

Demandbase One is well-suited for ABM Marketing, providing intent-based account details, account scoring methods, and understanding account intent. It also enables creating a list of accounts and individuals for retargeting based on specific filters. Easy to integrate with Salesforce, LinkedIn, Google Ads, and multiple other channels. Advertising through the Demandbase channel is more effective for advertisers who use retargeting with the intent list.

Incentivized

waalaxy is a good tool for automating activity on linkedin, creating contacts that will then have to be developed directly by you, but it speeds up the initial steps and skims contacts very quickly (if the bot sends 20 requests a day and 15 percent of people accept the link, you already know who to continue conversations with and who to leave alone).The only note is the scattered interface compared to others with a simpler and more direct ux.Maybe it's personal taste, because it continues to get a lot of positive feedback from many users.

Incentivized

• The Demandbase UI is user-friendly, easy to navigate and super intuitive.
• Ad Targeting and budgeting is very concise, the platform tells you how much reach and spend you can expect for each campaign.
• Person-based ad targeting, they are one of the only platforms that offers this which is a game changer.

• Automation: request for connection at random times to simulate human intervention
• automation: email link request to increase the maximum limit of link requests (before August 2022, linkedin policy changed message policies)
• automation: email search on linkedin

Incentivized

• Under the "highlighted" section there are only 6 accounts to see. It would be nice to have more than 6.
• The engagement is rated in "minutes" while that's not really what is being scored. It's a little confusing as to how their engagement is scored.
• It would be nice to be able to mute or hide of some contacts that we have already spoken to so that it opens space for other prospects.
• Overall happy with the product

Incentivized

• needs to improve the interface to make it faster to use the platform, especially for those who do not always use all the functions and do not remember them. Navigating through the menus becomes time-consuming
• choice of profile "warming" type to avoid linkedin ban. Waalaxy seems less careful than other platforms to use automations with caution, at least in the beginning (you can't go from zero to 20 link requests a day because you risk banning. It's not certain but you risk it)

Incentivized

Relatively inexpensive service for a decent current awareness service. They have added little in sales functionality in the past year as they focused on building a marketing version of the product. Except for the addition of broader European coverage last spring (thin Equifax records), the database was static over the past year.

è una piattaforma solida e aggiornata, ma ha un difetto che non mi piace ed è che personalmente non mi piace l'interfaccia per usarla. Questo è l'unico difetto e penso che sia soggettivo.

Incentivized

InsideView was extremely user-friendly. I was able to quickly understand how to efficiently use the software and get the most out of the service. I only had a short time to quickly learn how to use the functions offered by InsideView, and I felt confident within the first day of my understanding and ability to successfully use this tool.

it has a lot of functions, I haven't tried them all, but when I looked for something I found the interface scattered in menus and I didn't immediately find what I was looking for, this can also be frustrating because there are some functions that you rarely use so you forget where the buttons and menu are and so a more straightforward visual approach would be preferable even for those who are not new to the tool

Incentivized

Seems to always work.

It's pretty fast.

We had an intro session with a customer success rep and were given a rundown of the platform and it was absolutely perfect. The rep was able to show us advanced search options and shortcuts that cut our search time.

She was fine, but we only had one session

Seeing the demo during the sales cycle, not much training was needed due to this application being plug and play.

We had to work with InsideView for some custom configurations example we have a custom field in Salesforce called ha location that needed let's say NJ to spell out New Jersey and make certain fields mandatory. They were easy to work with though.

Incentivized

We selected Demandbase based on their premium B2B DSP, their integrations with third party ad sites and our CRM and tech stack. Their intent signals and ability to integrate the data we have in Demandbase to GCP through their DataStream product to build our own models and leverage in our own dashboards has been extremely beneficial

Incentivized

Waalaxy works well and has been on the market for quite some time; it is a solid product. For my very personal use judgment, I don't like to waste time looking for functions in menus-I use too many saas to waste time and remember where I find functions.Learning curve and immediate usability are key for me, so I was better off with Closely which has a much better UX.Maybe it's my problem and you will be just as well off as many others, you just have to try both because they have the free version

Incentivized

• Save me time doing company research from an average of 25 mins to an average of 7 mins for large ICP accounts.
• Save me time by integrating the contact research without jumping out of InsideView to do it in a separate app.
• A morning 10 mins scan of the target company news feed gave me a high level view of the most important news that I need to know regarding my prospect accounts and their respective industries.

• 20 requests per day15% links accepted (depends on your message/strategy and industry, not the tool)
• return on investment is certain if you don't think automation can do it all: you have to work the contacts generated by waalaxy

Incentivized