Klarity by DemandScience vs. GTM Workspace Powered by ZoomInfo

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Klarity
Score 6.3 out of 10
N/A
Klarity is a B2B marketing and sales prospecting tool used to build and view prospect lists with varying levels of features. It is backed by data cleaning and enrichment processes that ensure the contacts it provides are valid and reachable.N/A
GTM Workspace Powered by ZoomInfo
Score 8.2 out of 10
N/A
ZoomInfo Sales is a modern go-to-market platform for B2B companies. ZoomInfo Sales helps find buyers based on an Ideal Customer Profiles (ICP), advanced company attributes, and accurate contact information in B2B. It is used to identify the next customer using data-driven insights and buying signals that reveal companies that are ready to buy.N/A
Pricing
Klarity by DemandScienceGTM Workspace Powered by ZoomInfo
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
KlarityGTM Workspace Powered by ZoomInfo
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Features
Klarity by DemandScienceGTM Workspace Powered by ZoomInfo
Prospecting
Comparison of Prospecting features of Product A and Product B
Klarity by DemandScience
-
Ratings
GTM Workspace Powered by ZoomInfo
7.9
732 Ratings
2% above category average
Advanced search00 Ratings8.5725 Ratings
Identification of new leads00 Ratings7.7687 Ratings
List quality00 Ratings7.3713 Ratings
List upload/download00 Ratings8.1673 Ratings
Ideal customer targeting00 Ratings7.5680 Ratings
Load time/data access00 Ratings8.3702 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
Klarity by DemandScience
-
Ratings
GTM Workspace Powered by ZoomInfo
8.0
725 Ratings
3% above category average
Contact information00 Ratings8.0724 Ratings
Company information00 Ratings8.4720 Ratings
Industry information00 Ratings7.8692 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
Klarity by DemandScience
-
Ratings
GTM Workspace Powered by ZoomInfo
7.5
710 Ratings
1% above category average
Lead qualification process00 Ratings7.293 Ratings
Smart lists and recommendations00 Ratings7.197 Ratings
Salesforce integration00 Ratings8.7495 Ratings
Company/business profiles00 Ratings7.9675 Ratings
Alerts and reminders00 Ratings7.0469 Ratings
Data hygiene00 Ratings7.0641 Ratings
Automatic data refresh00 Ratings7.3560 Ratings
Tags00 Ratings7.3494 Ratings
Filters and segmentation00 Ratings7.9654 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
Klarity by DemandScience
-
Ratings
GTM Workspace Powered by ZoomInfo
6.3
256 Ratings
17% below category average
Sales email templates00 Ratings6.7253 Ratings
Append emails to records00 Ratings5.925 Ratings
Best Alternatives
Klarity by DemandScienceGTM Workspace Powered by ZoomInfo
Small Businesses
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Score 9.3 out of 10
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Medium-sized Companies
Clay
Clay
Score 9.3 out of 10
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Score 10.0 out of 10
Enterprises
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Score 5.0 out of 10
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Score 10.0 out of 10
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User Ratings
Klarity by DemandScienceGTM Workspace Powered by ZoomInfo
Likelihood to Recommend
6.4
(4 ratings)
8.3
(752 ratings)
Likelihood to Renew
-
(0 ratings)
8.5
(21 ratings)
Usability
6.4
(4 ratings)
8.1
(70 ratings)
Support Rating
-
(0 ratings)
8.1
(7 ratings)
Implementation Rating
-
(0 ratings)
7.5
(4 ratings)
Configurability
-
(0 ratings)
10.0
(1 ratings)
Ease of integration
-
(0 ratings)
9.7
(56 ratings)
Vendor post-sale
-
(0 ratings)
10.0
(1 ratings)
Vendor pre-sale
-
(0 ratings)
10.0
(1 ratings)
User Testimonials
Klarity by DemandScienceGTM Workspace Powered by ZoomInfo
Likelihood to Recommend
DemandScience
If you're using the system for lead generation and intent data, it is great. If you're able to create a CRM integration to actively pull an ABM intent data list, you'll be able to track changes in intent search to reach criteria to interact and reach out for when a buyer is ready. A lot like marketing scoring rules for interacting with your website or from a whitepaper download, intent data is great to utilize for reaching out to potential clients when the time is right. And sales is sometimes knowing when the time is right.
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ZoomInfo
A scenario wherein ZoomInfo Sales is well-suited, as I said, is good for giving you the details, the intent, and scope for a specific person working at a very specific company, and also the initiatives that are currently going on in the organization. When it comes to updating a contact's email and phone number, it does so very accurately. Apart from that, the call script feature generates a call script immediately after the call connects, in three to four seconds. Then there is a customer mapping filter where you can find similar customers to your existing ICPs. And then when it comes to maybe the things or scenarios that are less appropriate, it's again the Chrome extension part. Also, on the onboarding part, we have experienced that the onboarding did not go that smoothly. The email generation part that ZoomInfo claims is quite good. For us, the result that came out was all four to five of our emails, the email template that we had made in ZoomInfo. So all these four to five emails had the same body, the same subject line, just we can say 98% of the email were same, just 2% change in them. And there is no scope for automation. You have to process each and everything manually, even today in ZoomInfo.
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Pros
DemandScience
  • confirmed connect
  • provides account intent
  • high quality data with confirmed connect
Read full review
ZoomInfo
  • Zoominfo provides us scoops regarding any new upcoming project or pain points (difficulties) facing by certain companies which helps a lot in our business to contact such companies.
  • Zoominfo gives us the exaction info such as email address, Direct or Cell phone number of particular contact which we want and we don't get anywhere except zoominfo
  • Zoominfo has huge database. Intent is one of the favorite section where we get the exact info about the companies/industries which we want
  • Zoominfo Connects with Hubspot which is another benefit for us to add any specific contact directly to our HubSpot app.
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Cons
DemandScience
  • Quality of data
  • User interface
  • Integration with Salesforce.com
Read full review
ZoomInfo
  • For initial users, the system can be a little overwhelming. A ZoomInfor SalesOS Basics guide could be beneficial to keep new users from feeling lost amongst all the options.
  • Clearer instructions on how to set targeted search parameters for inbound information would be beneficial.
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Likelihood to Renew
DemandScience
No answers on this topic
ZoomInfo
I'm not the contact. But I see it is where things are moving and if you don't have the information ZoomInfo gathers and continues to be more honed in on our customer or prospective customers, we will lose any advantages we once had and will be left behind.
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Usability
DemandScience
Fine but could be improved. There are some issues with selecting contacts etc. that could be sorted out without much fuss.
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ZoomInfo
The sidebar is seamless, and it's easy to navigate, unlike other tools. I like that the advanced search isn't too complicated, either. Sometimes, I wonder if I'm not using the tool to its full capability, but it's great for a combination strategy of sales navigation and Zoom.
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Support Rating
DemandScience
No answers on this topic
ZoomInfo
I never used it
Read full review
Implementation Rating
DemandScience
No answers on this topic
ZoomInfo
There would have nice while providing a great platform to use, to have an in person class to show how it would best serve us and to navigate. Nothing was provided to myself outside of having a sign on and the preloaded steps to get through basic processes
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Alternatives Considered
DemandScience
Price is a big point of choosing DemandScience Intelligence to supplement ZoomInfo. I actually use both platforms. I like ZoomInfo's larger database but the best thing about DemandScience Intelligence is confirmed connect, the ability to easily apply multiple filters, and apply confirmed connect - which is one of the best features.
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ZoomInfo
There’s a few not listed. All in all, ZoomInfo Sales is an essential tool if you’re hunting hard and often. The AI functionality is superior to anything else I’ve used. However, if you’re a come and go, now and then prospector you can get by with other search engines that are “static” or seeming to be lacking in current data. LI Sales Nav is great, but you’re not going to get ahold of normal mid level people on there, and contact details are protected. The biggest competitive benefit here is you get everything you could possibly want to know, I’m not aware of any other product that can hang.
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Return on Investment
DemandScience
  • connection rate is increasing providing SDR's with more opportunities to have conversations, learn messaging quicker and navigate through the company to find the correct poc
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ZoomInfo
  • Zoominfo Sales has reduced our company research effort by at least 80%. We now have all the information in one place.
  • TAM (total addressable market) data accuracy is significant.
  • AOP planning is flawless, i.e., allocating budget, sales resources, etc., by territory.
Read full review
ScreenShots

Klarity Screenshots

Screenshot of Step 1: Build ListsScreenshot of Step 2: Activate TeamScreenshot of Step 3: Monitor Team ActivityScreenshot of Step 4: CRM Export