DemandScience vs. Showpad

DemandScience is great if you are looking for the ability to target very specific titles, roles, companies, etc., and receive high quality leads. They have an incredible scale compared to other partners my team has worked with, but their leads also perform very well down the funnel. This is not always the case because oftentimes, a partner will have room to scale well, but the leads are colder. I'm really impressed with how well DemandScience targets and also with how quickly they respond to me when I have any questions. Recently, my DemandScience rep reached out because he wanted to get our targeting more honed in on our ideal customer. He wanted to work with me to see down-funnel data (where possible and allowed) so that we could create a more targeted campaign. Other partners have never put this kind of time into our partnership.

Incentivized

Any person who is interested in understanding the level of engagement from a client needs Showpad. It is a must-have software if you have people within your organization that are customer-facing. If your role is primarily communicating with employees within your own organization, then this software might not be as useful to you. For those in sales, account management, or who needs to know if your recipient has seen your emails/content, this is a useful tool.

Incentivized

• The initial pitch and contact from Mason used "show me you know me" well, which we felt was a good sign of company culture and approach to database marketing.
• Delivery of leads was ahead of schedule.
• They set expectations, and then delivered what they said they would.
• The leads matched our criteria as agreed.
• Regular check ins and catch ups, and patience when thing were taking a bit of time to get sorted here.

Incentivized

• User-Friendly. The ability to easily customize to fit your needs
• Delivering content easily and quickly, reducing cost for print, and out of date information
• Reporting. Providing the analytical function to track what content has been utilized or not utilized and become more efficient in the type of information you share
• Offline Use. The ability to be able to view content offline

Incentivized

• We would like to see more proactive communication on what's working and what's not without requiring a meeting - regular reporting cadence to assess asset quality
• A dashboard view might be nice as well, again, so we can look at an asset and see how it's performing (or if it isn't) without having to wait on a rep to pull a report or schedule a walkthrough

Incentivized

• Version control is an issue. Would be nice to go back to previous versions of a file.
• The in-app viewing experience feels a little rigid. Prefer to download the files before viewing.
• The main landing page is a little more cluttered than I would like.

Incentivized

Our executives decided to not renew because we were not seeing the ROI they were looking for. However, our executives did not make the best decisions on the data Demand Science provided.

Incentivized

The leads were pretty straight forward. However, their appointment setting did not integrate well into our system and many of the meetings didn't occur. I had to chase a lot of prospects and many times Demand Science didn't provide direct dials.

Incentivized

The DemandScience Activate CSM team is always helpful and attentive to our organization's needs and goals. We receive thorough attention and detail from the team through regular touch bases and a standard reporting cadence. The team always asks where they can improve, and works to provide insights that matter to our organization and help us to try new things.

Incentivized

I have not been involved with support from Showpad so I am not entirely sure. However, we have received some emails from our help desk about an outage and it seems like it didn't last very long so I would say that it was pretty effective support to that extent.

Incentivized

They did extremely well. However, our executives did a poor job in defining our ICP so we didn't get the maximum benefit out of it.

Incentivized

I've not used another content syndication company, and I probably won't after the lack of results we've had. I have used direct email organizations, and they are stronger but also more expensive, so you have to weigh your priorities. I could see if you were selling a specific product or software and how this could be beneficial, but I'd steer away from it for services.

Incentivized

The only option our company used was cloud-based file-sharing services (Box, Dropbox, etc) and emails like Outlook or Gmail. Both options make it hard for version control and for ease of navigation. Generally, end-users had an easier time finding content on Showpad.

Incentivized

• We have been able to grow our lead numbers with high quality leads at a reasonable cost
• We have been able to generate just the leads we want to support our Business Development team
• We have been able to get our content in front of our specific TAL

Incentivized

• We are not limited by what physical catalogs and literature we get - we can send out any piece of literature to a customer.
• All of our content is centralized in one place.
• Our marketing department has the ability to view what content is shared the most and viewed the most, so they can focus on those items.
• Gives our sales reps visibility into what our customers are looking at.

Incentivized