Digilant vs. Lotame

It carries out transactions mechanically, without the need for human intervention, thus facilitating the simultaneous contracting of space in a large volume of media, it has the advantage that campaign planning can be carried out in real time,, you can advertise in content with a high degree of specialization, this automated system decides with precision if the consumer and the context fit the advertising

Incentivized

Well suited for advertising business. Has a lot of links to all relevant technologies. It is also a great platform if you want to buy or sell data and look for quality here. But you need a team which knows how to handle data. Less appropriate when you expect a fully managed service.

Incentivized

• You can take advantage of the algorithms of the platforms
• allows simultaneous access to global inventories with thousands and thousands of advertising options

Incentivized

• Its ability to show different affinities of audience segments
• Creating and customizing audience segments
• Great reporting features to help learn more about audience segments and media performance

Incentivized

• If you have doubts about what could be the optimal campaign for yours, it is better to create a work plan and then opt for the platform.
• It can make the price disadvantageous for the advertiser.

Incentivized

• So far we haven't encountered too many "needs improvement" pain points with Lotame - if we've had a problem so far it's been more a matter of needing to learn that particular action than any fault of Lotame.

Incentivized

Lotame has been an excellent partner with MMP

Incentivized

It offers you to organize your audience statistics along with your customer data. You can organize your audience statistics along with your customer data. It allows you to create digital experiences that adapt to all channels.It will simply facilitate your decision making by offering you a great unified vision

Incentivized

There are alternatives in the market - Visual DNA, Bluekai/Oracle/ Adobe Audience Manager, Krux. They all offer a similar offering, however, I prefer the easy UI which is very intuitive even for beginners to the DMP world.

• Helps prevent the user from encountering ads that are not relevant
• dig into the data to enrich the segmentations of your campaigns

Incentivized

• Helped us increase data revenue via their unbranded exchange.
• Campaign and audience reporting is used to sales discussions to justify increased spend post trial campaigns.