Divi vs. Figma

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Divi
Score 9.8 out of 10
N/A
More than just a WordPress theme, Divi is a website building platform that replaces the standard WordPress post editor with a new visual editor. The vendor states it can be enjoyed by design professionals and newcomers alike, and is designed to give users the ability to create spectacular designs with ease and efficiency.
$7.42
per month billed yearly
Figma
Score 9.0 out of 10
N/A
Figma, headquartered in San Francisco, offers their collaborative design and prototyping application to support digital product and UI development.
$15
per month per editor
Pricing
DiviFigma
Editions & Modules
Divi
$7.42
per month billed yearly
Divi Pro
$23.08
per month billed yearly
Divi Lifetime
$249
one-time fee
Divi Lifetime + Pro Services
$297
today + 212 each following year
Professional
$144
per year
Organization
$540
per year
Starter
Free
Offerings
Pricing Offerings
DiviFigma
Free Trial
NoNo
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Features
DiviFigma
Security
Comparison of Security features of Product A and Product B
Divi
8.2
3 Ratings
2% above category average
Figma
-
Ratings
Role-based user permissions8.23 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Divi
8.0
5 Ratings
4% above category average
Figma
-
Ratings
API7.35 Ratings00 Ratings
Internationalization / multi-language8.63 Ratings00 Ratings
Web Content Creation
Comparison of Web Content Creation features of Product A and Product B
Divi
8.8
5 Ratings
13% above category average
Figma
-
Ratings
WYSIWYG editor10.05 Ratings00 Ratings
Code quality / cleanliness9.44 Ratings00 Ratings
Admin section9.05 Ratings00 Ratings
Page templates9.05 Ratings00 Ratings
Library of website themes8.75 Ratings00 Ratings
Mobile optimization / responsive design9.75 Ratings00 Ratings
Publishing workflow8.03 Ratings00 Ratings
Form generator6.35 Ratings00 Ratings
Web Content Management
Comparison of Web Content Management features of Product A and Product B
Divi
7.9
5 Ratings
7% above category average
Figma
-
Ratings
Content taxonomy7.05 Ratings00 Ratings
SEO support8.35 Ratings00 Ratings
Bulk management8.53 Ratings00 Ratings
Availability / breadth of extensions8.04 Ratings00 Ratings
Community / comment management7.53 Ratings00 Ratings
Best Alternatives
DiviFigma
Small Businesses
ManageWP
ManageWP
Score 10.0 out of 10
OmniGraffle
OmniGraffle
Score 9.4 out of 10
Medium-sized Companies
RWS Tridion Sites
RWS Tridion Sites
Score 9.0 out of 10
OmniGraffle
OmniGraffle
Score 9.4 out of 10
Enterprises
RWS Tridion Sites
RWS Tridion Sites
Score 9.0 out of 10
OmniGraffle
OmniGraffle
Score 9.4 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
DiviFigma
Likelihood to Recommend
10.0
(5 ratings)
9.1
(201 ratings)
Likelihood to Renew
-
(0 ratings)
10.0
(7 ratings)
Usability
-
(0 ratings)
8.5
(33 ratings)
Availability
-
(0 ratings)
5.5
(1 ratings)
Performance
-
(0 ratings)
8.2
(1 ratings)
Support Rating
-
(0 ratings)
5.0
(17 ratings)
In-Person Training
-
(0 ratings)
9.1
(1 ratings)
Online Training
-
(0 ratings)
6.4
(1 ratings)
Configurability
-
(0 ratings)
6.4
(1 ratings)
Contract Terms and Pricing Model
-
(0 ratings)
7.3
(1 ratings)
Ease of integration
-
(0 ratings)
6.4
(1 ratings)
Product Scalability
-
(0 ratings)
7.3
(1 ratings)
Professional Services
-
(0 ratings)
8.2
(1 ratings)
Vendor post-sale
-
(0 ratings)
7.3
(1 ratings)
Vendor pre-sale
-
(0 ratings)
7.3
(1 ratings)
User Testimonials
DiviFigma
Likelihood to Recommend
Elegant Themes
Divi has cornered the market on a simple, straightforward WordPress theme that gives some major integrations and functions! Now that I've worked within it for years, I have a much better understanding of how robust a system it is. It takes some practice to get accustomed to but once you "get" it, it is so fun to use. I've shown so many small business owners how to use Divi and I feel that it is much easier to learn than other themes with functions that are controlled by coding or shortcodes. I could play in Divi all day, and some days I do, depending on which projects I am working on at the time
Read full review
Figma
Figma is a solid design tool to craft the UX design concepts/solutions for digital products. For printed marketing materials such as brochures, marketing flyers, press releases, etc, other design tools such as Adobe Illustrator, Photoshop, or InDesign might make more sense to use for those use case scenarios.
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Pros
Elegant Themes
  • Ease of use
  • Available elements
  • Customization possibilities
  • Access to pre-made resources
Read full review
Figma
  • Detailed enough to create pixel perfect designs with total control over the outcome
  • Creating and implementing design systems to improve consistency and speed up design work
  • Robust prototyping tools to create simple animations or to connect various pages
  • I love autolayout, which improves design spacing and responsiveness
Read full review
Cons
Elegant Themes
  • SEO integration is not the best
  • Divi AI image generation can be improved
  • for some good modules (divi add ons) a licence need to be purchased
Read full review
Figma
  • Prototyping in Figma is pretty much nothing more than a glorified slide show. Sure, variables, etc are available but it takes way to long to set them up and even more time when there are revisions needed.
  • It would be helpful if there were a contextual help system for various functionality. For example, advanced autolayout (like space between) can become very tricky to implement sometimes. I often wish there were an AI assistant to ask for help. I often use ChatGTP to help me through these times.
  • Searching layers needs to be much easier and more intuitive.
  • I would like to be able to make groups like the layers palette in Photoshop. That would help with organization and speed a lot.
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Likelihood to Renew
Elegant Themes
No answers on this topic
Figma
Figma is a pretty cool tool in many areas. My team almost uses it on daily basis, such as, brainstorming on product/design topics, discussing prototypes created by designers. We even use it for retrospectives, which is super convenient and naturally keeps records of what the team discusses every month. Furthermore, I do see the potential of the product - currently we mainly use it for design topics, but it seems it is also a good fit for tech diagrams, which we probably will explore further in the future.
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Usability
Elegant Themes
No answers on this topic
Figma
It's easy to use for designers who are familiar with design terms and functions from Photoshop and Illustrator. However, non-tech and non-designer collaborators have a hard time figuring out how to leave comments and apply changes, compared to other online design tools like Canva and Squarespace. Even simple drag-and-drops and rearrangement of certain blocks become too complicated due to uncommon functions like Hug and Lock.
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Reliability and Availability
Elegant Themes
No answers on this topic
Figma
The only regret I have is, its not available when there is no internet
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Performance
Elegant Themes
No answers on this topic
Figma
I think its great, As there are many other software or systems which can be integrated with it as plugins or API's
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Support Rating
Elegant Themes
No answers on this topic
Figma
I haven't used their support lately but in the past, they had a chat that I used often. They often responded in a few hours and were able to give a satisfactory solution. I would imagine it's less personal now but the community has expanded drastically so there are more resources out there to self serve with a bit of Google magic.
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In-Person Training
Elegant Themes
No answers on this topic
Figma
In-person training has its own benefits - 1. It helps in resolving queries then and there during the training. 2. I find classroom or in-person training more interactive. 3. Classroom or in-person training could be more practical in nature where participants can have an hands on experience with tools and clarify their doubts with the trainer.
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Online Training
Elegant Themes
No answers on this topic
Figma
Online training has its own merits and demerits - 1. Sometimes we may face issues with connectivity or the training content 2. The way training is being delivered becomes very important because not everyone is comfortable taking online training and learning by themselves. 3. With the advancement of technology online training has become popular but there is a segment of people who still prefer class-room training over online one.
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Alternatives Considered
Elegant Themes
Divi price is superior and the infinite sites feature got me. Thrive was good for me at some point, but they got stuck in their layout options. Even i liked the Thrive form builder, in general Divi gave me more options to build my websites and build my landing pages. If they work on their interaction with other apps like Mailchimp or Hubspot, for example, or make the tool even more intuitive, i would give them 10 in everything.
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Figma
Figma compared to other tools has user friendly UI which is very easy for all levels of designers. Compared to Adobe XD and Sketch Figma is stable, while in other tools I have faced software crashing in the middle of the work which resulted in loss of data/design. Compared to other tools it's fast and shows less lag. Collaboration in Figma is very easy as it is cloud based but in XD it's not that smooth working with other designers.
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Scalability
Elegant Themes
No answers on this topic
Figma
I think this is great and as I mentioned at ADP we use Figma extensively whether by designers, researchers or content writers
Read full review
Return on Investment
Elegant Themes
  • It has allowed us to grow our web design business. Today we have an entire independent team that's focused on design and delivery. Production has gone up 40% and and revenue has increased.
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Figma
  • Allows us to get funding for further phases of the project (which is uncountable)
  • Well, it lets us show off when needed due to well suited UI-oriented character
  • Easily approachable by anyone (browser use)
  • User friendly interface
  • More advanced cooperation requires some of the users to have a license
Read full review
ScreenShots