One platform for all digital assets.
November 04, 2025

One platform for all digital assets.

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Figma Organization

Overall Satisfaction with Figma

We use Figma as the main design tool to assist with the creation of design-related projects that span many cross-functional teams. For instance, Figma is the preferred tool we use to create our email templates, web banners, product pictures for our website, digital assets for Amazon, retail, and more. It allows multiple creators to use and share assets, so that everything we produce has a synchronous feel regardless of who creates it.

Pros

  • Figma allows us to create universal content. This means that if multiple designers want to re-use a piece of content, and if everyone's content should be dynamically updated from time to time, we can easily accomplish this by turning design elements into a universal instance. Then, if an update is needed, we can push the change out to all assets at once. It's very efficient and ensures we're all updating content accordingly.
  • Figma also allows us to set parameters for the company's brand guide and share them across various designers. This way, we can easily pull from approved brand fonts, colors, and more, which allows our assets to remain unified across multiple touchpoints.
  • Figma also allowed us to create and install our own plugin, which we use to export every slide we have in a frame at one time, versus the default export feature, which limits you to one slice at a time. This is particularly useful for us when we're working on email templates, since we tend to have a ton of slices in any given series.

Cons

  • One thing I've thought of that could be helpful would be an easy-to-navigate "help" or "guide" tool. We've hired a number of new employees this year who don't have any background in design, but sometimes need to rely on other teammates to give them simple assets. Instead of having to separately search the web for how to use Figma, I think it would be great if there were a feature right in the platform that allows people to search for what they're trying to figure out.
  • I wish Figma were integrated with Klaviyo, since they recently created an integration with Canva. It would reduce one extra step in our email template creation process.
  • It's definitely had a huge ROI for our business. Without Figma, we wouldn't be able to create the assets needed to drive revenue across multiple platforms for our company.
It's extremely practical as is, but I gave Figma an 8 because there is room for improvement, especially with some of the things I've noted, such as making it easier for new and inexperienced users to navigate the platform. We also needed to custom-build an app that allowed us to export multiple slices at once, which seems like an easy enough feature for Figma to have had out of the box already.
Figma is far superior to Canva in my opinion. Canva is a great tool for novice designers who need to rely on templates and a limited number of options to complete their tasks. Figma is much closer to Photoshop in its features and application, but separate from Photoshop in that its picture and image editing capabilities are much more limited. I feel that Figma is skewed towards digital asset creation, but done from the experience of someone who has worked with Photoshop in the past, to reduce the learning curve. Figma is not like Illustrator in my opinion, which excels in freehand drawings.

Do you think Figma delivers good value for the price?

Yes

Are you happy with Figma's feature set?

Yes

Did Figma live up to sales and marketing promises?

Yes

Did implementation of Figma go as expected?

Yes

Would you buy Figma again?

Yes

Figma allows us to create assets across multiple teams, such as email templates, website assets like site banners, product pictures, and Amazon/retail digital content. Outside of Figma, our design team still needs to rely on some other features to create all of our assets. This could include things like Adobe Illustrator, Photoshop, and GIF makers. It would be nice if Figma included some of the basic features of these other platforms so that we could create everything in one platform.

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