DivvyHQ vs. smartocto

DivvyHQ

smartocto

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
DivvyHQ	Score 9.0 out of 10	N/A	DivvyHQ is a content marketing platform with a central Dashboard and Calendar for managing publication schedules and coordinating workflow (with workflow controls for security), and publishing content. Pricing starts at $25 per month for each user (the Divvy Lite plan with limited features) and rises to $195 per month for each user (Divvy Enterprise with more advanced features, like Custom Workflow, Publishing, API, Calendar Layers, and a dedicated support specialist). DivvyHQ also offers…	$29 per month per user
smartocto	Score 7.5 out of 10	N/A	Smartocto creates smart editorial analytics: analytical tools for newsrooms and content creators, to track and analyse the performance of the content they publish online. Its goal is to make data actionable, because content creators are not data analysts. They need data that's easy to interpret and attractive to look at. Analysing content performance consists of two things: keeping an eye on…	N/A

Pricing

DivvyHQ

smartocto

Editions & Modules

No answers on this topic

Offerings

Pricing Offerings
DivvyHQ	smartocto
Free Trial
Yes	Yes
Free/Freemium Version
No	No
Premium Consulting/Integration Services
Yes	Yes

Entry-level Setup Fee

$1,500 one-time fee per installation

Optional

Additional Details

—

More Pricing Information

Community Pulse
	DivvyHQ	smartocto

Features

DivvyHQ

smartocto

Content Creation

Comparison of Content Creation features of Product A and Product B
	DivvyHQ 9.3 2 Ratings 17% above category average	smartocto - Ratings
Approval workflows	9.01 Ratings	00 Ratings
Content collaboration	10.01 Ratings	00 Ratings
Content calendar	9.02 Ratings	00 Ratings

Content Publishing

Comparison of Content Publishing features of Product A and Product B
	DivvyHQ 9.3 2 Ratings 16% above category average	smartocto - Ratings
Content hub	10.01 Ratings	00 Ratings
Embedded CTAs	9.01 Ratings	00 Ratings
Content distribution	9.01 Ratings	00 Ratings
Content automation	9.01 Ratings	00 Ratings

Content Reporting & Analytics

Comparison of Content Reporting & Analytics features of Product A and Product B
	DivvyHQ 8.0 1 Ratings 7% above category average	smartocto - Ratings
Campaign optimization dashboard	8.01 Ratings	00 Ratings

Best Alternatives
	DivvyHQ	smartocto
Small Businesses	CoSchedule Marketing Suite Score 10.0 out of 10	No answers on this topic
Medium-sized Companies	CoSchedule Marketing Suite Score 10.0 out of 10	No answers on this topic
Enterprises	Conductor Score 9.2 out of 10	No answers on this topic
All Alternatives	View all alternatives	View all alternatives

User Ratings
	DivvyHQ	smartocto
Likelihood to Recommend	8.0 (2 ratings)	7.4 (9 ratings)
Usability	- (0 ratings)	9.1 (1 ratings)

User Testimonials
	DivvyHQ	smartocto
Likelihood to Recommend	DivvyHQ It's a great visual representation for what's been scheduled for publishing. You're able to see whose project is whose, what the content item will be used for, and any other relevant details if you're curious enough to click on the calendar item. I have not used DivvyHQ for directly publishing content from within, like to social media platforms, websites, or newsletters, directly from Divvy. Incentivized Erica Mijon Unum Scholar Intern Read full review	smartocto Great for setting up MEL measurements for web based media. Great for use in media environments especially where there is no dedicated data analytics staff. Not sure how useful it would be for those sites that are not content focused. Feda Kulenovic Data and Digital Transformation Manager Read full review
Pros	DivvyHQ High quality presentations Low costs Verified User Anonymous Read full review	smartocto Provides detailed stats on overall blog performance Shows which blog topics resonate with readers Measures individual blogs against key performance metrics Joe Barron Content Manager Read full review
Cons	DivvyHQ campaigns interface is a bit outdated I'd like to see the dashboard/homepage spruced up open on calendars rather than recent activity Incentivized Erica Mijon Unum Scholar Intern Read full review	smartocto It has a lot of information and data all over the place. It took us some time to get used to it and get people properly onboarded. We have seen some improvement, but UX has more space to improve. Stipe Grubišić Head of digital Read full review
Usability	DivvyHQ No answers on this topic	smartocto smartocto is a very user-friendly tool, with a smart & clean interface. Joe Barron Content Manager Read full review
Alternatives Considered	DivvyHQ The corporate communication team uses DivvyHQ, TweetDeck and Agorapulse. Each one is used for different purposes and helps us meets our objectives. DivvyHQ helps Unum and Colonial Life's corporate communications teams stay in touch with one another's work and aware of what the other is doing. It allows for content collaboration and keeps us on track to meet individual deadlines. Incentivized Erica Mijon Unum Scholar Intern Read full review	smartocto smartocto is much easier to use and is perfectly setup so that newsrooms can see the information they need in a quick and easy-to-use format. Heather Budrevičienė Editor in Chief Read full review
Return on Investment	DivvyHQ This has saved man power by automating certain functions We have created a new stream of marketing. Verified User Anonymous Read full review	smartocto It had a positive ROI in terms of support they provide and custom based approach to all our media partners Readiness to find solutions to any type of question we might have Feda Kulenovic Data and Digital Transformation Manager Read full review
ScreenShots	DivvyHQ Screenshots	smartocto Screenshots