D&B Hoovers vs. Muraena

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
D&B Hoovers
Score 8.8 out of 10
N/A
D&B Hoovers delivers sales intelligence data for millions of companies globally.N/A
Muraena
Score 10.0 out of 10
Small Businesses (1-50 employees)
Muraena is a B2B contacts database with an AI-powered search for precise lead generation. While offering comprehensive data, including 720M individuals, 120M verified emails, and 10M phone numbers, Muraena aims to stick to simplicity and laser-focused targeting. To cover all modern prospecting needs, Muraena combines diverse sources such as funding information, technographic, and buyer intent signals - all orchestrated by AI to pinpoint the most relevant…N/A
Pricing
D&B HooversMuraena
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
D&B HooversMuraena
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsAfter trial, pricing for the product is determined on a case-by-case basis, tailored to an organization's specific needs and the number of credits required each month. Typically, Muraena's Price Per Lead (PPL) is $0.04.
More Pricing Information
Features
D&B HooversMuraena
Prospecting
Comparison of Prospecting features of Product A and Product B
D&B Hoovers
8.1
99 Ratings
4% above category average
Muraena
-
Ratings
Advanced search8.195 Ratings00 Ratings
Identification of new leads7.789 Ratings00 Ratings
List quality8.296 Ratings00 Ratings
List upload/download8.389 Ratings00 Ratings
Ideal customer targeting8.086 Ratings00 Ratings
Load time/data access8.595 Ratings00 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
D&B Hoovers
8.1
98 Ratings
4% above category average
Muraena
-
Ratings
Contact information7.390 Ratings00 Ratings
Company information8.698 Ratings00 Ratings
Industry information8.596 Ratings00 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
D&B Hoovers
8.0
95 Ratings
7% above category average
Muraena
-
Ratings
Lead qualification process7.662 Ratings00 Ratings
Smart lists and recommendations7.870 Ratings00 Ratings
Salesforce integration7.849 Ratings00 Ratings
Company/business profiles8.390 Ratings00 Ratings
Alerts and reminders8.065 Ratings00 Ratings
Data hygiene7.876 Ratings00 Ratings
Automatic data refresh7.568 Ratings00 Ratings
Tags8.756 Ratings00 Ratings
Filters and segmentation8.875 Ratings00 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
D&B Hoovers
9.6
43 Ratings
26% above category average
Muraena
-
Ratings
Sales email templates10.07 Ratings00 Ratings
Append emails to records9.143 Ratings00 Ratings
Best Alternatives
D&B HooversMuraena
Small Businesses
Lead411
Lead411
Score 9.1 out of 10
Lead411
Lead411
Score 9.1 out of 10
Medium-sized Companies
Lead411
Lead411
Score 9.1 out of 10
Lead411
Lead411
Score 9.1 out of 10
Enterprises
TechTarget Priority Engine
TechTarget Priority Engine
Score 9.2 out of 10
TechTarget Priority Engine
TechTarget Priority Engine
Score 9.2 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
D&B HooversMuraena
Likelihood to Recommend
9.2
(104 ratings)
10.0
(1 ratings)
Likelihood to Renew
9.9
(11 ratings)
-
(0 ratings)
Usability
8.4
(5 ratings)
-
(0 ratings)
Availability
9.0
(3 ratings)
-
(0 ratings)
Performance
7.0
(2 ratings)
-
(0 ratings)
Support Rating
7.1
(9 ratings)
-
(0 ratings)
Online Training
10.0
(1 ratings)
-
(0 ratings)
Implementation Rating
7.4
(6 ratings)
-
(0 ratings)
Configurability
8.0
(1 ratings)
-
(0 ratings)
Contract Terms and Pricing Model
7.0
(1 ratings)
-
(0 ratings)
Ease of integration
10.0
(1 ratings)
-
(0 ratings)
Product Scalability
8.0
(1 ratings)
-
(0 ratings)
Vendor post-sale
8.0
(1 ratings)
-
(0 ratings)
Vendor pre-sale
8.0
(1 ratings)
-
(0 ratings)
User Testimonials
D&B HooversMuraena
Likelihood to Recommend
Dun & Bradstreet
It is well suited for pulling company lists. For example, if you need to pull a list of the top Automotive manufacturing companies. It is less appropriate if you need lists that are super detailed, as there are only so many filters available. I would suggest D&B Hoovers makes a more 'advanced' function.
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Muraena
As a final statement, I'd say that Muraena is the go-to tool for validating your sales hypotheses and profiling the market, especially for small teams. Despite being relatively new in this market, they also have your back when you want to go "Advance" mode - Buyer Intent signals and numerous filters will get you relevant leads in seconds.
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Pros
Dun & Bradstreet
  • I use the visitor intelligence and it will tell me what office from a company has visited our site. I'll, in turn, go through D&B Hoovers to find the relevant contacts that we would benefit from speaking with at that company. I will call or email them, and it's just in a few months we've been using visitor intelligence has led to several ongoing conversations of companies who will become clients and it's an annual calculation to due. It's an ongoing relationship.
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Muraena
  • Lead Generation
  • Buyer Intent data
  • Leads search by keywords
  • Intergrations with PipeDrive and LemList
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Cons
Dun & Bradstreet
  • I'd prefer if the company size estimates were omitted when there is no data behind it to work off of
  • I've never heard from an account rep
  • Training resources? These could already exist but just connecting the dots to them for user would be helpful
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Muraena
  • Limited signup options
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Likelihood to Renew
Dun & Bradstreet
We have been D&B Hoovers customers for a long time. We know the good and bad, and we have learned to utilize D&B Hoovers for the good and unfortunately we have to look at other data sources to compensate for the areas where they are bad. If D&B Hoovers can get better in these other areas as mentioned in other places in the review, they could get a larger dollar spend from my company
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Muraena
No answers on this topic
Usability
Dun & Bradstreet
Whenever I had to use D&B hoovers, I never had a hard time with getting what I need. Additionally, when I show the tool to others, they tend to understand the platform quite quickly. The tool itself is very good and straightforward when I use it to help me put analyses together.
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Muraena
No answers on this topic
Reliability and Availability
Dun & Bradstreet
The platform is generally reliable and accessible when needed, with minimal application errors or unplanned outages. There may be occasional maintenance or minor disruptions, but these are usually communicated in advance and handled efficiently. Overall, it offers a high level of availability, ensuring that you can count on it for your daily operations.
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Muraena
No answers on this topic
Performance
Dun & Bradstreet
While the platform generally functions well, with pages loading in a reasonable time and reports completing within a satisfactory timeframe, there is room for improvement. Performance can sometimes lag with more complex queries or during peak usage times. Additionally, when integrated with other software or systems, there can be occasional slowdowns. Overall, while it performs adequately, optimizing speed and integration efficiency could enhance the user experience.
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Muraena
No answers on this topic
Support Rating
Dun & Bradstreet
I think it could be better, easier and faster. Whenever I chat with someone it takes so long to get to an actual agent, and then when I finally get to one, they oftentimes don't have the answers for me or do not understand what I am asking, which is very frustrating.
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Muraena
No answers on this topic
Online Training
Dun & Bradstreet
The training sessions were well-structured and covered the key functionalities of the platform, making it easy to get up to speed. The trainers were knowledgeable and responsive to questions, which added value to the learning experience. However, a bit more in-depth coverage of advanced features and use cases would have made the training even more beneficial.
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Muraena
No answers on this topic
Implementation Rating
Dun & Bradstreet
for our use case, the implementation was minimal and we did not need a lot of help. The D&B Hoovers platform is pretty intuitive and our account manager was ready for any questions that came up when we use the D&B Hoovers platform
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Muraena
No answers on this topic
Alternatives Considered
Dun & Bradstreet
Finance Analytics provides a more thorough company credit report and is more in-depth than Hoovers. However, I use Hoovers for instances where I do not need that information because it allows unlimited queries, whereas you pay for a limited number of reports from Finance Analytics. Hoovers provides a better link between corporate family trees and finance analytics.
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Muraena
No answers on this topic
Contract Terms and Pricing Model
Dun & Bradstreet
The pricing model is generally clear and competitive, but there could be more flexibility in terms of unit pricing or billing frequency to better accommodate varying needs. While the contract terms are straightforward, exploring more options or customizable plans might enhance the overall value.
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Muraena
No answers on this topic
Scalability
Dun & Bradstreet
D&B Hoovers is quite effective at adapting to the needs of different departments and locations, allowing for flexible deployment and integration across various parts of an organization. While it scales well and supports a broad range of users and functions, there might be some limitations depending on the size and complexity of the organization’s requirements. Overall, it provides a robust solution that can grow with your needs.4o mini
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Muraena
No answers on this topic
Professional Services
Dun & Bradstreet
do not use
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Muraena
No answers on this topic
Return on Investment
Dun & Bradstreet
  • D&B Hoovers allows me to make the most of my time when searching for companies within specific industries. Once I find a company and examine their profile, I can then generate a list of employees in the purchasing and engineering departments. The profiles for each listed employee contain cell phone, Email address and LinkedIn profile. This information helps me to bypass the companies front desk and get directly to the people I need to speak with.
  • By knowing the specific job title for the people that I am contacting and then being able to click on their LinkedIn link to learn a little about them before I make the call, I come across as a sales professional instead of an impersonal cold-caller.
  • In cases where I do need to go through a front desk receptionist whose primary mission is to screen out sales people, I find that three out of four times the receptionist will connect me to the specific employee because I know their name, department, and job title. The Intel provided by D&B Hoovers makes it possible for me to get to the people I need to speak with.
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Muraena
No answers on this topic
ScreenShots

D&B Hoovers Screenshots

Screenshot of the D&B Hoovers dashboardScreenshot of a D&B Hoovers company profileScreenshot of D&B Hoovers contact resultsScreenshot of D&B Hoovers Visitor Intelligence

Muraena Screenshots

Screenshot of Muraena's data includes 720M buyer personas and 30M companies. 120M profiles are covered with their contacts data.Screenshot of Muraena's AI capabilities pinpoint the most relevant and ready-to-buy sales leadsScreenshot of For each company, Muraena has technographic data, buyers' intent signals, and funding information to help find the most specific market segmentsScreenshot of Muraena features native integrations with Pipedrive (CRM enrichment) and Lemlist (B2B cold outreach/prospecting).