#1 most frequent
United States of America
69.1%353 installations of 511
What is D&B Hoovers?
D&B Hoovers delivers sales intelligence data for millions of companies globally.
Categories & Use Cases
Media
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Screenshot of the D&B Hoovers dashboard
Top Performing Features
Sales email templates
Users can create and share templates for emailing leads. May also include template testing capabilities, or other analytics that will recommend a template for a particular lead.
Category average: 7
Append emails to records
Allows users to selectively or automatically append email threads and attachments to leads/contact records.
Category average: 7.3
Load time/data access
Provides fast and consistent access to lists and leads.
Category average: 8.1
Areas for Improvement
Lead qualification process
Helps sales reps focus on the most promising leads (likely to convert) by ranking leads according to various rules and criteria. SI tools may take a semi-automatic, automatic, or self-scoring approach.
Category average: 7.7
Advanced search
Users can search for prospects using advanced search logic and multiple criteria, across multiple platforms/databases.
Category average: 8.4
List quality
Lists generated by the tool are typically high quality.
Category average: 7.6
Who Buys & Uses D&B Hoovers
#2 most frequent
United Kingdom of Great Britain and Northern Ireland
9.2%47 installations of 511
#3 most frequent
India
8.4%43 installations of 511
Pros
- High-quality contact information for decision-makers
- Detailed corporate hierarchy and family tree insights
- Comprehensive financial and company size data
Cons
- Frequent issues with outdated contact and company data
- Limited depth of company information for smaller entities
- Insufficient contact details beyond C-level executives
I like the ability to have information available at anytime.
Use Cases and Deployment Scope
Any help that I get in helping find out information about my customers is greatly appreciated. Everything moves so fast nowadays. So, time is important spent is important. D&B does get that done for me very quickly and accurately. For that I am grateful for being able to get the information in a timely manor.
Pros
- Finding contact information
- Has the information quickly
- The amount of information is great
Cons
- Just making sure the information is as up to date as possible
- New companies are getting added more often
- Always thinking a head of the curve
Return on Investment
- The more information available the better
- The type of information is great
- It keeps me moving
Alternatives Considered
LinkedIn Learning (Lynda.com)
Other Software Used
LinkedIn Sales Navigator
D&B Hoovers as a functional preliminary company research tool
Use Cases and Deployment Scope
I utilize D&B Hoovers to conduct preliminary background research on potential clients of my organization. My first stop on D&B Hoovers is always to check the corporate family tree for any ownership or structure I was not previously aware of, and from there I can do further research when necessary. General revenue numbers and employee counts are also helpful, plus any relevant current news or articles written on the company.
Pros
- Corporate family trees
- Revenues
- Employee counts
- Company location
- Credit overview
Cons
- Additional company locations, notably manufacturing footprint
- Past years of review growth or decline
- Deeper industry overview
Return on Investment
- Cut time spent on client research significantly
- Improved efficiency of compiling prospective client lists
- Expanded scope of preliminary client research
Alternatives Considered
Candid GuideStar
Other Software Used
Microsoft Teams, BlueJeans Events (discontinued), BlueJeans Meetings (discontinued)
D&B Hoovers 2025 Review
Use Cases and Deployment Scope
One of the challenges we have had with D&B Hoovers is that it does not integrate with all of the software and systems that we use. I think there is a huge opportunity to create some integration with these platforms. I also think the usage of AI to some capacity is an opportunity for D&B Hoovers to create more value for its customers.
Pros
- Provide quality leads and contact information
- It is extremely user-friendly
- Ease of being able to customize lead lists
Cons
- Integration with more systems
- AI assistance
- Not limit email downloads
Return on Investment
- It has positively impacted our business by helping us find quality leads
- It has helped the volume of won deals for our team
- It has helped our business development team become more efficient in customer outreach
Other Software Used
Quickbase, Sage 50, Sage Timeslips
A great tool for your prospecting needs
Use Cases and Deployment Scope
D&B Hoovers is helpful in terms of prospecting research for marketing purposes. Our Marketing Team uses it to carry our preliminary research needed for different marketing campaigns aimed towards various prospects. D&B Hoovers provides you with the most up to date contact information for B2B connections and targeting. The list of contacts and information provided by D&B Hoovers is the most up to date information amongst other prospecting and research platforms.
Pros
- Provides up to date contact information for business connections
- Provides up to date industry information and statistics
- Gives great market analysis tools with in-depth Market Research and Analysts' Reports
Cons
- A mapping tool would be helpful for visualization
- There could be more precise filtering criteria
- Triggers functionality can include more details
Return on Investment
- It decreased the overall research time
- It resulted in more accurate contact information
- Industry Reports and Analysis provided us with a base guideline to make comparisons
Alternatives Considered
S&P Capital IQ
Other Software Used
S&P Capital IQ, Microsoft Power BI
D&B Hoovers Review
Use Cases and Deployment Scope
One of the challenges I come across is limited information pertaining to smaller companies. I would say their book of business is $10million or less. I'm only able to locate the very basics. I would love to see more up to date information on some businesses that I lookup because the information can be misleading as far as the number of employees and the actual revenue of that company.
Pros
- I like the fact that I'm able to locate company information pretty quickly.
- I love the in-depth information provided for a company that provides a bird eye view of the company's assets, liabilities, swot analysis, competitors, etc.
- The industry overview is a good one for me because it provides information that is invaluable on what I need to properly assist clients/customers in my field of work.
Cons
- The competitor list can be updated because I run into at times with smaller market clients with very little details on who those clients are.
- Again for smaller market clients, there may or may not be much information pertaining to the financial/industry info.
- I run into trouble sometimes locating smaller market clients. I'm not sure if there is a cap on the size as far as financials are concerned that matters but I have to do some digging around when that occurs.
Return on Investment
- DB Hoovers has provided our team access to a vastly updated database, of which in turn has helped us to streamline lead generation and target ideal customers.
- I love love love the fact that D&B Hoovers has allowed us to access detailed company profiles and real-time alerts. This has helped us to be more informed and more strategic in our conversations with prospects.
- With this wonderful tool's extensive database of companies worldwide it has enabled us as a company to expand our reach into new markets and identify new opportunities in international markets that has shown tremendous success on our end.
Other Software Used
LinkedIn Sales Navigator, Google Analytics, LeadIQ
