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D&B Hoovers

D&B Hoovers


What is D&B Hoovers?

D&B Hoovers delivers sales intelligence data for millions of companies globally.

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Recent Reviews

Go-to Platform

10 out of 10
April 11, 2024
Challenges faced around finding Data like HQ, email address, subsidiaries for prospecting. D&N is go to platform to find all appropriate …
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Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 20 features
  • Company information (82)
  • Industry information (81)
  • Advanced search (80)
  • List quality (81)

Reviewer Pros & Cons

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What is D&B Hoovers?

D&B Hoovers delivers sales intelligence data for millions of companies globally.

Entry-level set up fee?

  • No setup fee


  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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What is Hunter?

Hunter is a cloud-based email search solution that helps businesses find and verify professional email addresses from domains, companies or a specific professional on the web.

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Features related to generating leads and finding new contacts.

Avg 7.6

Sales Intelligence Data Standards

How well does the contact, company, and industry information provided by the SI tool meet the user’s needs? Is the availability and quality of data satisfactory?

Avg 7.5

Data Augmentation & Lead Qualification

Features around contact data management and lead intelligence.

Avg 7.4

Sales Intelligence Email Features

Features that support sending emails to leads, especially initial emails to a list of prospects. May gather additional sales intelligence based on email engagement, adding additional info to the contact record and/or contributing to lead prioritization.

Avg 7.6
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Product Details

What is D&B Hoovers?

D&B Hoovers offers deeper B2B intelligence to Sales, Marketing, and RevOps teams to help users

· Discover the opportune market

· Prioritize the best prospects

· Close more deals, faster

The D-U-N-S Number Difference

· 272M+ company profiles, with 37M+ corporate linkages and Decision HQ

· 412M+ verified contacts, including mobile numbers, LinkedIn profiles, and site location

· 175+ targeting filters

Reaching the ideal buyer

· Ideal Customer Profile and Total Addressable Market visualizations

· 1st-party data integration

· Bombora, Visitor Intelligence, and D&B Custom Intent data

Sparking conversations that resonate

· Company news, org charts, tech infrastructure, and financial insights

· Real-time opportunity triggers

· Analyst research, competitive comparisons, industry forecasts

Backed by the Dun & Bradstreet Data Cloud, D&B Hoovers and D&B Hoovers Audience Builder are offered as a solution to ease the burden on sales and marketing teams, powering faster, smarter, and more precise prospecting.

D&B Hoovers Features

Prospecting Features

  • Supported: Advanced search
  • Supported: Identification of new leads
  • Supported: List quality
  • Supported: Email contacts
  • Supported: Direct dial contacts
  • Supported: List upload/download
  • Supported: Ideal customer targeting
  • Supported: LinkedIn integration
  • Supported: Load time/data access

Sales Intelligence Data Standards Features

  • Supported: Contact information
  • Supported: Company information
  • Supported: Industry information

Data Augmentation & Lead Qualification Features

  • Supported: Lead qualification process
  • Supported: Smart lists and recommendations
  • Supported: Salesforce integration
  • Supported: Company/business profiles
  • Supported: News updates
  • Supported: Web traffic insights
  • Supported: Prospect tracking/following
  • Supported: Alerts and reminders
  • Supported: Data hygiene
  • Supported: Automatic data refresh
  • Supported: Tags
  • Supported: Filters and segmentation
  • Supported: Notes
  • Supported: Salesforce opportunity creation
  • Supported: Ability to append contact, lead, and account level data

Sales Intelligence Email Features Features

  • Supported: Append emails to records
  • Supported: Exchange integration
  • Supported: Marketing automation integration

D&B Hoovers Screenshots

Screenshot of D&B Hoovers dashboardScreenshot of D&B Hoovers company profileScreenshot of D&B Hoovers contact resultsScreenshot of D&B Hoovers Visitor Intelligence

D&B Hoovers Videos

The Best B2B Sales Prospecting Techniques For Lead Generation | D&B Hoovers
D&B Hoovers Audience Builder – Overview
Bombora Intent in D&B Hoovers (with demo)
D&B Hoovers Technology Insights

D&B Hoovers Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported CountriesGlobal
Supported LanguagesEnglish, Croatian, Chinese Simplified, Chinese Traditional, Czech, Danish, Finnish, German, Hungarian, Polish, Serbian, Slovak, Slovenian, Swedish

Frequently Asked Questions

D&B Hoovers delivers sales intelligence data for millions of companies globally.

Demandbase Sales Intelligence, ZoomInfo Sales, and UpLead are common alternatives for D&B Hoovers.

Reviewers rate Sales email templates highest, with a score of 10.

The most common users of D&B Hoovers are from Enterprises (1,001+ employees).
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Reviews and Ratings


Attribute Ratings


(1-25 of 89)
Companies can't remove reviews or game the system. Here's why
Krista Klein | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
In my organization, I utilize this platform primarily for prospecting and list-building. One unique function that would be helpful is if there was a filter to mark that the headquarters of the company was in the geographic location you are searching.
  • exports contacts
  • plenty of classification styles for segmenting
  • zip code radius
  • searching by job title
  • suggesting similar companies
  • coding specific contacts or companies
exporting contacts is relatively more budget conscious based on other platforms. Overall, it is a very user friendly platform with basic capabilities. If you want more advanced strategic use like buyer behavior and intent, you need to look elsewhere.
Score 10 out of 10
Vetted Review
Verified User
I use D&B Hoovers to find Phone and email address contacts within companies in industries that our one/stop production shop can serve. D&B Hoovers offers company profile information including employee head count and annual revenue which helps me stratify which prospects have the most promise.

Our sales team is the primary user of D&B Hoovers.
  • Easy to filter a list of hundreds of contacts to pair it down to just a few key people in either purchasing or engineering departments.
  • Searching for a company by their web domain instantly brings up the profile.
  • Once I have identified a company I wish to speak with, I can also see corporate linkage to other satellite offices or divisions under the corporate umbrella.
  • Sometimes the contact information provided is quite out of date. For example, I will call a cell phone number of a person listed in the database and find that that person either has never worked for the company in question or they left years ago.
  • Occasionally a company comes up on the list but the company is permanently closed.
I recently was asked by my boss to try to drum up some business with a certain 500 million annual revenue company. When I searched for Contacts, a list of over 800 employees popped up. I was able to filter by department, and this pared the list down To a much more manageable 15 names with associated contact information. I was then able to sort further and select the names of all the employees that had an email or phone number listed.
Score 10 out of 10
Vetted Review
Verified User
Utilize D&B to determine primary decision makers and researching business verticals to offer solutions to.
  • Finding business contacts and emails
  • Researching business trends and growth
  • Finding similar businesses in the vicinity of targets
  • Updating business contacts
  • Data cleanup, some contacts don’t exist or business no longer operating
An example of D&B being well suited is when I target a prospect, I have the option to target similar businesses near that main target for reaching out to
Score 8 out of 10
Vetted Review
Verified User
We use D&B Hoovers to do market research and build calling lists for both internally and for our clients. We use it to help identify target markets. We search businesses and find similar businesses to help identify clients target markets as well as for our own sales and marketing teams. We will also use it to look at specific types of other businesses in the same demographics, such as SIC code, NAICS code, Sales revenue or general metro or zip codes We also use it to look for contacts at the prospect businesses we are looking to target.
  • Main Business Phone and address
  • Business Classification
  • Overall majority of businesses captured in a market place
  • Contact Data - DL and Emails
  • Estimated Dated points - Sales Rev, number of employees, square footage
  • Contacts who work at company
  • Data on where that contact is located
  • intent data is not the best
If you are looking for a data provider with pretty good company profiles Hoovers is a great choice. They are currently NOT a leader in contact data. If you are looking for the best data provider for contact data, maybe not your best choice, but if you want to be able to be able to analyze all past clients or prospects to develop a "best fit" prospect profile, Hoovers could be a useful tool. If you are looking for a data provider to get direct phones, direct emails and every employee at a locations this is not the best option. Some of the other competitors who excel at contact data are lacking heavily in the company demographics, where Hoovers is does a good job.
Score 8 out of 10
Vetted Review
Verified User
Finding names of prospects to generate leads in sales territories for equipment.
  • Easy to use - create a list with specific criteria
  • Easy to search for company and contact names to verify contact info
  • Easy to manage the lists and view them quickly on a personal dashboard
  • Navigation - moving back and forth from contacts and list needs improvement
  • Intent to buy lists - not as accurate or abundant as hoped for
  • Does not show as many email and phone numbers for contacts as the competition
Good system for an affordable price vs the competition. It does find some good D&B Hoovers info on companies and can verify accounts, but the contact info is not as updated and accurate as the competition. Looking up companies - is the best solution.
April 11, 2024

Go-to Platform

Score 10 out of 10
Vetted Review
Verified User
Challenges faced around finding Data like HQ, email address, subsidiaries for prospecting. D&N is go to platform to find all appropriate data for no. of companies.

Primary users are marketing and sales where day to day activities require lots of useful and accurate data and information to prospect.
  • Account search
  • Data
  • Updates
  • Phone numbers
  • Accurate mail address
When I try to search on a particular account I found all the respective details of it in Hoovers like parent company, revenue, employees, mail id's, company address and more information about the company and their recent information. This a go to platform for me always when I found difficulty with other platforms.
Score 6 out of 10
Vetted Review
Verified User
Sales is our primary team using Hoovers. I'd like to see it more simplified when searching for companies & individuals. We spend several hours a day searching for data & many times the data is not current (i.e. left the company, took a different role, etc.). Creating watch lists is not helpful without receiving notification on what was updated.
  • Intent is terrific
  • Saving profiles
  • Customer service is very helpful & nice
  • AI is missing functionality that would be helpful
  • Simplifying the search process, too many buttons to click on repetitive searches
  • There's so much!! You pay X for ALL the services, but only end up using a portion of it.
  • Needs more onboarding & account management because there's so much available.
Taper it to use with software (i.e. AI). It's good for basic searches, but I am not sure how else to use it. I called customer service/account manager to assist, but I just kept getting confused on how to use it efficiently. I need C-Suite level people & there is just not enough information about the C-Suite individual. Many times, there aren't any email, mobile, or correct LinkedIn links.
Score 6 out of 10
Vetted Review
Verified User
Our business development team primarily uses D&B Hoovers integrated with Salesforce to find new companies and contacts and verification.
  • Presents search results
  • Updates on contacts
  • Business information accuracy
  • Salesforce integration
  • Customer service
  • Sign-on process and verification
  • Account information
We find D&B most helpful when we are already aware of a business or contact that we are looking to get more details on or verify information. It is harder to sort and find new businesses and contacts.
Score 8 out of 10
Vetted Review
Verified User
The sales team (one representative) is the user of D&B. It helps to locate contacts for prospective leads and their team contact information if needed. It helps to confirm locations of certain companies and their divisions.
  • Exporting detailed summaries
  • organizing companies by sales numbers
  • organizing companies by employee numbers
  • providing emails for contacts
  • removing outdated contact information
  • integrating with click to dial suck as 3CX
  • Integrating with mailboxes for seamless emailing
we only use it to find email addresses for certain contacts in a specific industry.
Score 9 out of 10
Vetted Review
Verified User
The biggest challenge that D&B Hoovers helps our business overcome is business intelligence. While we were building a business case to enter a new marketing, D&B Hoovers was a vital tool to researching market opportunities.
The primary team that utilizes D&B Hoovers is the marketing team. Our sales team also uses this tool.
  • Overall, specific business details
  • Contact information for employees
  • Quality of information
I love using D&B Hoovers for creating marketing email lists - very useful tool. The searching capabilities are incredible and I am able to really drill down to the specific target customer profile I am looking for. Understanding the size and organization of a business we are interested in targeting. Qualifying prospects to strategically target.
April 10, 2024

Why it's Good

Score 10 out of 10
Vetted Review
Verified User
Sometimes company ownership info is incorrect
  • Provide mobile phone contact
  • Give accurate revenues
  • Has accurate address details
  • Ownership up to date
  • More optimal Name recognition on searches
Great as a cross reference tool
Score 10 out of 10
Vetted Review
Verified User
This is definitely a good resource! It's been very useful. I'm interested in more up to date intel on company financials, especially for smaller entities.
  • Finding contacts and contact information
  • Lot of ways to search. You can search by NAIC, SIC code, industry, etc.
  • Intel on company financials for smaller entities
  • More up to date information, especially on smaller companies
It's well suited for locating companies that fall into a specific industry. It's also great for finding contacts where public information is lacking.
Score 9 out of 10
Vetted Review
Verified User
We use D&B Hoovers for vetting leads and keeping our data clean and accurate! Other tools are useful, but nothing gave us the results that D&B Hoovers has and there's a reason why it's highly recommended by business professionals of all industries. We struggled for a long time to find the right solution for us, but D&B Hoovers proves to be best-in-class. Worth every penny!
  • Data cleansing
  • Data enrichment
  • Great tool for vetting leads
  • Industry size/revenue
  • Global search
  • We want a salesforce plugin! I'm not sure if there is one already, but I can't find it
I think the most useful aspect of D&B Hoovers for us has been lead vetting, by far. Before D&B Hoovers we were usually going in blind, but now we have the tools to start informed discussions with potential clients and have more confidence right out of the gate! It's also helps us decide where to use our time. Some leads aren't worth too much of our time and being able to qualify them quickly has been a huge plus!
Score 10 out of 10
Vetted Review
Verified User
D&B Hoovers is an excellent source for us to identify key decision makers for our internal use, and for our clients. The information is easy to access, and the quality of the data is as good as it gets for compiled data. I like being able to identify and search for companies by sector and geography, in addition to by role, seniority, and position.
  • Comprehensive Data
  • Clear segmentation of verticals
  • Accurate company information
  • I would like to see verified emails
  • There's room to improve the industry classification
  • There should be a way to reduce the cost for more usage
If you're looking for a comprehensive data set that is extremely accurate on company details, D&B shines. The larger the company or type of company that you're looking for, the better the D&B data is. It's very good at identifying who the key players, and decision makers are. It also excels at identifying the headcount of specific types of companies, and if they have locations domestically and/or internationally, where those locations are located.
Score 6 out of 10
Vetted Review
Verified User
There are a lot of invalid leads in the platform; probably every third lead/contact has invalid information. Our sales team uses the platform for new client prospecting.
  • providing company names and locations
  • filtering for different parameters
  • valid contact information for leads
  • onboarding user experience
Finding and identifying large lists of prospective clients.
September 12, 2023

D&B Hoovers: WORTH IT

Victoria Hartford | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
I use D&B Hoovers to provide prospecting lists for my business bankers.
  • Lists financials
  • Lists contact information
  • Lists very specific details of the company
  • I wish it picked up city names better
  • I wish it had more category choices
  • I wish it was easier to use the NAICS
D&B Hoovers is great for prospecting. It is also really great for reviewing the financials of public companies. I am not sure how accurate the contact information is for prospects though.
Score 10 out of 10
Vetted Review
Verified User
Honestly, I am quite happy with my current services with D&B Hoovers. There are some challenges, but more on my end. The company is so big that I cannot necessary make any decisions for the platform on behalf of the whole company. In addition, we potentially have deals in other countries and I was told that we might get one centralized account. Unfortunately, the company is so big that I wonder if this might have been pushed aside. Therefore, I cannot do anything to improve things and when I do reach out on a global scale, it feels like it gets brushed away.
  • Communications and building relationships with their stakeholders
  • Providing great data and insights
  • Good use of the NAICS codes
  • Estimated revenue per company can be quite inaccurate
  • Removing companies that no longer exist or went bankrupt
  • Adding a confidence level for accuracy of data
Many consultants in our company look for a new chaselist whenever they start or are looking to expand into a new market. The D&B Hoovers tool helps a lot when it comes to this. In addition, there are requests that want to see how the market is broken down per industry and we tend to use Hoovers's data as a benchmark to see if it would make sense with our specialties.
Kristin Lelewicz | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
We use D&B Hoovers to fill in the gaps in data needed for our Sales team to perform prospecting efforts as well as to help the Marketing team collect email addresses.
  • Provides SIC codes of Businesses
  • Provides email addresses for contacts
  • provides the website for a business
  • More contacts for titles such as Warehouse Manager, Plant Manager, Maintenance Manager, Manufacturing Manager, Production manager
  • more accuracy of email addresses for these contacts
We like to use D&B Hoovers to look up company SIC codes and apply to accounts in our CRM system. This allows us to analyze our customer base and to better target market the industries we are most successful in.
Score 10 out of 10
Vetted Review
Verified User
D&B Hoovers is a quick, professional, and easy-to-use source of information for various purposes. Mainly used for industry information and identifying new target accounts, Hoovers is used often and with full confidence. Sales, marketing, and product management teams use D&B Hoovers for many reasons.
  • Identify target accounts.
  • Quick business intelligence.
  • Search fields should be in a single-column list instead of multiple columns.
D&B Hoovers is well suited for the identification of target accounts and identification of key players in the target accounts.
Score 9 out of 10
Vetted Review
Verified User
We seek to identify qualified leads and centers of influence that we can connect with to grow our revenue. A challenge that D&B Hoovers addresses for us is quick access to email addresses. Access to accurate contact data (emails, phone number, job title, etc.) cuts down on time spent researching leads significantly.
  • Email addresses
  • Data filtering
  • Accurate data
  • User interface
  • Deeper filters
  • Nuanced title identification
  • Built in email campaigns
D&B is well suited to finding leads for an email or phone campaign.

D&B is not suited for identifying detailed financial data about a lead.
June 06, 2023

Very happy!

Score 9 out of 10
Vetted Review
Verified User
The biggest challenge is staying on top the ever expanding industry we work in, and being sure we are aware of any and all new businesses, growth and/or purchases being made.

Our team (advertisng/sales) will be using it the largest percent of the time.
  • Trains new customers very well
  • Very user friendly
  • In-depth contact information
  • The codes/numbers can become a bit confusing when your tying to narrow down a search
  • Expand contacts, businesses, etc. in the Veterinary industry.
  • The training went well, but I feel more time/training would be very useful.
I believe for most verticals, Hoovers is very well suited, however, since we work exclusively in the vet industry, I haven't found as much information from Hoovers as I thought I would.
Audrey Montalto | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
More companies should be listed on D & B Hoovers and more specific NAICS code information - seems to be quite a bit of Non Classified companies. Data Remediation teams and Credit Teams use D & B Hoovers
  • NAICS Code information
  • Addresses listed
  • Destinction of Parent or Subsidiary Company
  • More companies included in searches
  • Less non-classified entities
  • Listing of branches and names under a parent company
It is a very useful tool for NAICS code if they are listed and if you can find the company. Could be more user friendly with searching. More fuzzy search options vs. specific or also easier ways to narrow down searches by state
Score 3 out of 10
Vetted Review
Verified User
I use D&B to do research on and qualify prospects for strategic targeting of future customers and Bank portfolio growth.
  • Finding Companies in System
  • Corporate Phone Number
  • Corporate Location
  • In my experience, revenue is wrong most of the time
  • In my experience, contacts and contact information is outdate or incorrect most of the time
  • In my opinion, NAICS code is wrong about half the time
  • Business description is usually limited to only generic NAICS code description
  • UCC Search is incomplete most of the time
D&B is good to do a quick lookup to see where the Company is based and what its NAICS code may be, although both of these things, especially NAICS code, need to be changed as they are wrong a lot of the time.
Score 10 out of 10
Vetted Review
Verified User
Challenge I can say is if you don't have paid access of D&B Hoovers then it provides a limited details on their page which is not useful if you are looking for financial data in a detailed manner. Opportunity- I believe D&B Hoovers is best for me and my teammates for company research profiles. As it provides relevant data with appropriate financials and very user friendly database. Research team and newsletter creation team are primary user in my organization.
  • It provides a real time alerts.
  • We can easily create our smart lists.
  • Best for creating lead generation, gathering detailed information of companies and newsletter creation for market.
  • Best for getting alerts if any changes in leadership for target companies and about their recent acquisition news.
  • I can say one thing is that it doesn't provide the complete information of the company when your paid access is completed. You have to completely depending on the paid version to get the full access of the document .
  • Although as such nothing dislike from my side as I am using from the long time approximately 5 years+ and it is easy to use.
As I am from the research team and it is very useful and suited for me to to get the detailed information about companies including about their geography locations, their products, their recent and historical financial at one go and at one place without wondering here and there. It saves my time alot while doing researching. Also I have set my alerts for weekly newsletter so no need to set alerts again and again on their database just one time creation and everytime you get it in your inbox. Sometimes I feel for private companies data is less and it is less useful. They can improve this thing.
Score 9 out of 10
Vetted Review
Verified User
I use D&B Hoovers to research companies and contacts in my target industry. By using D&B hoovers we ensure that any contacts we gather are ok to use according to our compliance guidelines. The data audience team are the primary users, unsure if other teams use it as well.
  • Provide addresses and contact details to companies.
  • Have up to date contacts
  • Connect different branches of companies for ease of understanding
  • Sometimes it is hard to find contacts in companies
  • It would be great if you could search multiple names in the name search tool for companies.
  • Some names and job titles are significantly out of date
Well I would recommend D&B Hoovers as it is an essential part of one of my job tasks. Without it we wouldn't be able to research and find the contacts we need. It is useful when looking for companies and then people within it, the other way around is often more difficult. Sometimes the website is a bit slow.
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