Item: D&B Hoovers
Rating: 9
Author: Verified User

Overall Satisfaction with D&B Hoovers

Use Cases and Deployment Scope

At our hospitality group, which operates multiple hotels properties across TN, D&B Hoovers has become an essential tool in our business development and sales strategy. We focus on increasing corporate lodging partnerships and long-term room night opportunities, we rely on D&B Hoovers to identify and engage with potential clients across a variety of industries. The tool helps us in prospecting our target audience, helps with identifying decision makers, studying the company profiles and insights prior to making a sales call.

Pros and Cons

Pros

Lead Prioritization
Helps look at Growth rate or financial strength of a company
In Depth Company profiles for strategic outreach
Access to key decision-makers with verified contact info
Advanced filtering and Targeted Research

Cons

Sometimes the contact information and accuracy can be outdated with changes in personnel.
For new users, it can seem overwhelming and unintuitive
Limited Integration with CRM and Email Platforms

Return on Investment

Reduced time spent on prospect research
Smarter Prospect Prioritization
Improved Prospect Response Rates

Company Data

We prioritize companies located with a proximity to our hotels and D&B Hoovers is helpful in knowing the headquarters and branch office locations that are near us. Understanding how to use the tool and utilizing keyword searches to uncover niche businesses that standard filters may miss. It helps us discover small to mid-size vendors who might book short-term stays for workers or clients.

Contact Data

Identifies who we should be reaching out to, particularly the decision-makers or influencers in charge of corporate travel, vendor partnerships, or employee accommodations. Direct email contact allows us to bypass the gatekeepers and deliver tailored corporate rate offers or information on long term lodging packages.

Alternatives Considered

Comparably by ZoomInfo

We evaluated a few other tools including ZoomInfo, LinkedIn Sales Navigator, but D&B Hoovers emerged as the best overall fit for our hotel sales use case due to its depth of company data, broad industry coverage, and powerful geographic filtering capabilities. Our primary objective was to identify and contact businesses near our hotels that regularly need corporate lodging accommodations, operate project-based or travel-heavy industries, have the decision-making personnel we can reach directly.

Key Insights

Do you think D&B Hoovers delivers good value for the price?

Yes

Are you happy with D&B Hoovers's feature set?

Yes

Did D&B Hoovers live up to sales and marketing promises?

Yes

Did implementation of D&B Hoovers go as expected?

Yes

Would you buy D&B Hoovers again?

Yes

Other Software Used

ZoomInfo Sales, LinkedIn Sales Navigator

Likelihood to Recommend

Prospecting corporate accounts near a hotel location. Our sales manager wants to generate a list of companies within a 5 mile radius that may need regular lodging for employees or contractors. D&B Hoovers will allow her to filer by geography, industry, company size and employee count. Then she can view detailed company profiles and contact decision-makers.

D&B Hoovers Feature Ratings

Comments

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Kevin Johnson
(Vendor Representative) commented 5 months ago
Thanks for the great review Were excited to hear how DB Hoovers is helping power your hotel groups B2B sales strategyespecially in identifying local corporate lodging opportunities and reaching key decision-makers. We appreciate your feedback on contact accuracy and CRM integration and were always working to improve. Thanks again for sharing how the platform supports your growth

Turning Data into Deals How D&B Hoovers Powers B2B Sales Across our Hotel Portfolio

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