D&B Optimizer vs. HG Insights Platform

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
D&B Optimizer
Score 10.0 out of 10
N/A
D&B Optimizer is a sales intelligence software solution offered by Dun & Bradstreet, and presented by the vendor as a secure cloud-based platform that optimizes data, helps users profile best opportunities, and target the audiences they want to reach.N/A
HG Insights Platform
Score 9.1 out of 10
Enterprise companies (1,001+ employees)
The HG Insights platform provides a view into global industries, markets, and companies allowing users to identify the most valuable opportunities and build strategies to maximize revenue and accelerate growth.N/A
Pricing
D&B OptimizerHG Insights Platform
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
D&B OptimizerHG Insights Platform
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeNo setup feeOptional
Additional Details
More Pricing Information
Community Pulse
D&B OptimizerHG Insights Platform
Features
D&B OptimizerHG Insights Platform
Prospecting
Comparison of Prospecting features of Product A and Product B
D&B Optimizer
5.7
2 Ratings
30% below category average
HG Insights Platform
-
Ratings
Advanced search3.52 Ratings00 Ratings
Identification of new leads5.12 Ratings00 Ratings
List quality5.12 Ratings00 Ratings
List upload/download8.02 Ratings00 Ratings
Ideal customer targeting4.42 Ratings00 Ratings
Load time/data access8.02 Ratings00 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
D&B Optimizer
6.8
2 Ratings
13% below category average
HG Insights Platform
9.1
36 Ratings
5% below category average
Contact information6.92 Ratings00 Ratings
Company information6.22 Ratings8.336 Ratings
Industry information7.12 Ratings00 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
D&B Optimizer
6.9
2 Ratings
8% below category average
HG Insights Platform
-
Ratings
Lead qualification process6.01 Ratings00 Ratings
Smart lists and recommendations6.02 Ratings00 Ratings
Salesforce integration9.02 Ratings00 Ratings
Company/business profiles4.32 Ratings00 Ratings
Data hygiene8.82 Ratings00 Ratings
Automatic data refresh6.22 Ratings00 Ratings
Filters and segmentation8.21 Ratings00 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
D&B Optimizer
7.3
1 Ratings
2% below category average
HG Insights Platform
-
Ratings
Append emails to records7.31 Ratings00 Ratings
Financial Research
Comparison of Financial Research features of Product A and Product B
D&B Optimizer
-
Ratings
HG Insights Platform
8.3
34 Ratings
0% below category average
Industry-Specific Information00 Ratings8.529 Ratings
Search Tools00 Ratings8.130 Ratings
Market Research
Comparison of Market Research features of Product A and Product B
D&B Optimizer
-
Ratings
HG Insights Platform
8.1
36 Ratings
0% below category average
Competitor Research00 Ratings7.933 Ratings
Market Insights and Reports00 Ratings8.334 Ratings
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User Ratings
D&B OptimizerHG Insights Platform
Likelihood to Recommend
8.0
(2 ratings)
9.1
(38 ratings)
Usability
-
(0 ratings)
8.5
(36 ratings)
User Testimonials
D&B OptimizerHG Insights Platform
Likelihood to Recommend
Dun & Bradstreet
NetProspex is particularly well suited to help your organization keep up an accurate database. It helps to use the NetProspex tools at least once a quarter to help maintain accuracy. It also helps to fill in any incomplete records that could slow down your business process, and it eliminates barriers during the sales funnel.
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HG Insights
If you're trying to find or build prompts for your team to get the data they need to make them go ahead. For example, we use it to find our accounts and prospects who are using voice agents. It was very valuable to get that information. So yeah, definitely you can use that.
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Pros
Dun & Bradstreet
  • Update and correct data.
  • Integrate with your sales and marketing automation systems.
  • Help maintain updated records.
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HG Insights
  • It works great for seeing if the site or app for a company is hosted on AWS.
  • Intricately uses a different approach (vs the other tools we use) - which helps confirm from another angle.
  • It has a great google chrome plug-in.
  • UI/UX is modern and clean.
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Cons
Dun & Bradstreet
  • Sometimes missing records
Read full review
HG Insights
  • integration with SFDC could be better
  • Sometime provides back an incorrect/no match when a better is available from an uploaded file, though this is getting slightly better
  • A way to gauge how many hits you will get off an intent topic before selecting them so you don't feel like one is going to waste could be useful.
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Usability
Dun & Bradstreet
No answers on this topic
HG Insights
It’s very easy to use, and the team is very responsive and friendly to work with. The information is unique and usable and can complement some of the data we get from call recordings. The integration with Salesforce is easy to implement and offers good insights into our database.
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Alternatives Considered
Dun & Bradstreet
We used Zoominfo before to help search for new leads, or leads similar to ones that were already in our database. We've found that Zoominfo may have had more records overall, but their data was not as accurate. We were also looking for a tool that could help evaluate our current leads on a more regular basis, something which Zoominfo could not provide.
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HG Insights
- Sales Intel seems to be more of a direct competition. Their human research seems to be something interesting. Also the claim to focus on firmographics - We went with Bombora for intent technology in the past - We did not move forward with 6sense
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Return on Investment
Dun & Bradstreet
  • We save time and money having sales people trying to complete and update records.
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HG Insights
  • It has a big, big impact, a huge impact, because we were able to identify that it resolved the problems where we were trying to sell our voice and see how it can beat other customers. So finding our competitors, which helped us a lot.
  • It definitely helped a lot because, since we introduced a new product, we are trying to find our competitors. So it was like this was a bottleneck, not able to know which customers are using voice support. So we were able to get that and to be able to not only extract and bring that information in front of the users so that we can identify the accounts and they can start working on it, save time, save money, and get the business done.
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ScreenShots

D&B Optimizer Screenshots

Screenshot of Ensure your data is clean, complete and actionable before integrating into your CRM & Marketing Automation Platform (MAP) systems.Screenshot of Enrich and augment your data sets with specialized information to better target your customers and prospects.Screenshot of Connect clean and enriched data into your CRM or Marketing Automation Platform (MAP) systems for immediate activation.Screenshot of Once your target audiences are established, source new, high-quality companies and contacts for your online and offline activation.Screenshot of Search your CRM universe and the Dun & Bradstreet Data Cloud before creating a new account record, preventing record duplication.Screenshot of Ensure corporate relationships and hierarchies are reflected in your account records, allowing you to drive a robust ABM strategy.

HG Insights Platform Screenshots

Screenshot of the welcome screen.Screenshot of the HG Insights Opportunity Generator.Screenshot of HG Insights' Market Analyzer, used to interactively explore and act on your total addressable market, competitive dynamics, and whitespace with speed and confidence.