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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    D&B Optimizer

    Score10 out of 10
    N/AD&B Optimizer is a sales intelligence software solution offered by Dun & Bradstreet, and presented by the vendor as a secure cloud-based platform that optimizes data, helps users profile best opportunities, and target the audiences they want to reach.N/A

    Salesforce Starter

    Score9 out of 10
    Small Businesses (1-50 employees)
    Salesforce Starter (formerly Salesforce Essentials) is a small business CRM that replaces the former SalesforceIQ product. It is priced at $35 per user, on a monthly basis, or at $25 per month for if billed annually ($300) and can be tried free for 14 days on a trial.

    $35

    per month per user

    Pricing
    D&B OptimizerSalesforce Starter
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    D&B OptimizerSalesforce Starter
    Free Trial
    YesYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    D&B OptimizerSalesforce Starter
    Considered Both Products
    Dun Bradstreet
    No answer on this topic
    Salesforce
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    80%
    Would buy again
    4 Answers
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    100%
    Happy with the feature set
    5 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    80%
    Lived up to sales and marketing promises
    4 Answers
    Implementation went as expected
    No answers on this topic
    80%
    Implementation went as expected
    4 Answers
    Features
    D&B OptimizerSalesforce Starter
    Prospecting
    Comparison of Prospecting features of D&B Optimizer and Salesforce Starter
    Feature
    D&B Optimizer
    5.7
    2 Ratings
    30% below category average
    Salesforce Starter
    -
    Ratings
    Advanced search3.52 Ratings00 Ratings
    Identification of new leads5.12 Ratings00 Ratings
    List quality5.12 Ratings00 Ratings
    List upload/download8.02 Ratings00 Ratings
    Ideal customer targeting4.42 Ratings00 Ratings
    Load time/data access8.02 Ratings00 Ratings
    Sales Intelligence Data Standards
    Comparison of Sales Intelligence Data Standards features of D&B Optimizer and Salesforce Starter
    Feature
    D&B Optimizer
    6.8
    2 Ratings
    13% below category average
    Salesforce Starter
    -
    Ratings
    Contact information6.92 Ratings00 Ratings
    Company information6.22 Ratings00 Ratings
    Industry information7.12 Ratings00 Ratings
    Data Augmentation & Lead Qualification
    Comparison of Data Augmentation & Lead Qualification features of D&B Optimizer and Salesforce Starter
    Feature
    D&B Optimizer
    6.9
    2 Ratings
    8% below category average
    Salesforce Starter
    -
    Ratings
    Lead qualification process6.01 Ratings00 Ratings
    Smart lists and recommendations6.02 Ratings00 Ratings
    Salesforce integration9.02 Ratings00 Ratings
    Company/business profiles4.32 Ratings00 Ratings
    Data hygiene8.82 Ratings00 Ratings
    Automatic data refresh6.22 Ratings00 Ratings
    Filters and segmentation8.21 Ratings00 Ratings
    Sales Intelligence Email Features
    Comparison of Sales Intelligence Email Features features of D&B Optimizer and Salesforce Starter
    Feature
    D&B Optimizer
    7.3
    1 Ratings
    2% below category average
    Salesforce Starter
    -
    Ratings
    Append emails to records7.31 Ratings00 Ratings
    Sales Force Automation
    Comparison of Sales Force Automation features of D&B Optimizer and Salesforce Starter
    Feature
    D&B Optimizer
    -
    Ratings
    Salesforce Starter
    8.7
    7 Ratings
    10% above category average
    Customer data management / contact management00 Ratings7.37 Ratings
    Territory management00 Ratings7.57 Ratings
    Opportunity management00 Ratings9.07 Ratings
    Integration with email client (e.g., Outlook or Gmail)00 Ratings9.46 Ratings
    Quote & order management00 Ratings9.55 Ratings
    Interaction tracking00 Ratings8.56 Ratings
    Channel / partner relationship management00 Ratings9.75 Ratings
    Marketing Automation
    Comparison of Marketing Automation features of D&B Optimizer and Salesforce Starter
    Feature
    D&B Optimizer
    -
    Ratings
    Salesforce Starter
    7.2
    6 Ratings
    7% below category average
    Lead management00 Ratings7.26 Ratings
    CRM Project Management
    Comparison of CRM Project Management features of D&B Optimizer and Salesforce Starter
    Feature
    D&B Optimizer
    -
    Ratings
    Salesforce Starter
    8.2
    5 Ratings
    6% above category average
    Task management00 Ratings9.65 Ratings
    Billing and invoicing management00 Ratings6.35 Ratings
    Reporting00 Ratings8.65 Ratings
    CRM Reporting & Analytics
    Comparison of CRM Reporting & Analytics features of D&B Optimizer and Salesforce Starter
    Feature
    D&B Optimizer
    -
    Ratings
    Salesforce Starter
    9.0
    5 Ratings
    16% above category average
    Forecasting00 Ratings9.05 Ratings
    Pipeline visualization00 Ratings8.85 Ratings
    Customizable reports00 Ratings9.25 Ratings
    Customization
    Comparison of Customization features of D&B Optimizer and Salesforce Starter
    Feature
    D&B Optimizer
    -
    Ratings
    Salesforce Starter
    6.7
    6 Ratings
    13% below category average
    Custom fields00 Ratings7.06 Ratings
    Custom objects00 Ratings7.05 Ratings
    Scripting environment00 Ratings5.75 Ratings
    API for custom integration00 Ratings7.35 Ratings
    Security
    Comparison of Security features of D&B Optimizer and Salesforce Starter
    Feature
    D&B Optimizer
    -
    Ratings
    Salesforce Starter
    8.6
    6 Ratings
    2% above category average
    Single sign-on capability00 Ratings8.66 Ratings
    Role-based user permissions00 Ratings8.66 Ratings
    Social CRM
    Comparison of Social CRM features of D&B Optimizer and Salesforce Starter
    Feature
    D&B Optimizer
    -
    Ratings
    Salesforce Starter
    8.6
    5 Ratings
    14% above category average
    Social engagement00 Ratings8.65 Ratings
    Integrations with 3rd-party Software
    Comparison of Integrations with 3rd-party Software features of D&B Optimizer and Salesforce Starter
    Feature
    D&B Optimizer
    -
    Ratings
    Salesforce Starter
    8.2
    5 Ratings
    8% above category average
    Marketing automation00 Ratings8.35 Ratings
    Compensation management00 Ratings8.15 Ratings
    Platform
    Comparison of Platform features of D&B Optimizer and Salesforce Starter
    Feature
    D&B Optimizer
    -
    Ratings
    Salesforce Starter
    8.3
    6 Ratings
    9% above category average
    Mobile access00 Ratings8.36 Ratings
    Best Alternatives
    D&B OptimizerSalesforce Starter
    Small Businesses
    Owler
    Score9.7 out of 10
    Salesflare
    Score10 out of 10
    Medium-sized Companies
    Clay
    Score9.3 out of 10
    Kintone
    Score9.7 out of 10
    Enterprises
    LinkedIn Sales Navigator for Gmail (discontinued)
    Score8.5 out of 10
    Oracle Sales
    Score8.9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    D&B OptimizerSalesforce Starter
    Likelihood to Recommend
    8.0
    (2 ratings)
    9.0
    (7 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    4.0
    (1 ratings)
    Usability
    -
    (0 ratings)
    8.4
    (4 ratings)
    User Testimonials
    D&B OptimizerSalesforce Starter
    Likelihood to Recommend
    Dun Bradstreet
    NetProspex is particularly well suited to help your organization keep up an accurate database. It helps to use the NetProspex tools at least once a quarter to help maintain accuracy. It also helps to fill in any incomplete records that could slow down your business process, and it eliminates barriers during the sales funnel.
    Incentivized
    Read full review
    Salesforce
    If you own a business that has complex selling processes or requires integrations with 3rd party tools/systems, you should look at Professional, Enterprise, or Unlimited editions. Salesforce operates very well across pretty much every industry, but not all sales, marketing, and operational processes are created equal. If your marketing process requires a long list of sendable contacts then I would recommend adding on Pardot or Hubspot. Always start small and scale up, to avoid boxing yourself in down the road.
    Incentivized
    Read full review
    Pros
    Dun Bradstreet
    • Update and correct data.
    • Integrate with your sales and marketing automation systems.
    • Help maintain updated records.
    Incentivized
    Read full review
    Salesforce
    • Tracking phone calls is extremely easy when using the app on the iphone. After a phone call is complete it prompts the user to enter in call details.
    • SalesforceIQ also automatically logs emails for us. This has saved us time from entering in information manually.
    • SalesforceIQ was easy to set up and allowed us customization for fields that were relevant to our business.
    Incentivized
    Read full review
    Cons
    Dun Bradstreet
    • Sometimes missing records
    Incentivized
    Read full review
    Salesforce
    • Table views can be sorted by column. Filters can be applied, but only to one column. Multi-column filtering like Excel allows would be extremely useful and a big improvement.
    • The ability to quick copy data in a table view would also be helpful, like (ctrl ') in excel.
    Incentivized
    Read full review
    Usability
    Dun Bradstreet
    No answers on this topic
    Salesforce
    The system is very user-friendly on a desktop but lacks mobile friendliness. The Customer relationship manager disappears after the deal is signed. We struggled to get the system in a usable format, which was not cost-effective. The CRM system on desktop was great but way more complicated than it should be.
    Incentivized
    Read full review
    Alternatives Considered
    Dun Bradstreet
    We used Zoominfo before to help search for new leads, or leads similar to ones that were already in our database. We've found that Zoominfo may have had more records overall, but their data was not as accurate. We were also looking for a tool that could help evaluate our current leads on a more regular basis, something which Zoominfo could not provide.
    Incentivized
    Read full review
    Salesforce
    more expensive but as an industry leader and go, the learning curve pays for itself in ROI in lost time in onboarding
    Incentivized
    Read full review
    Return on Investment
    Dun Bradstreet
    • We save time and money having sales people trying to complete and update records.
    Incentivized
    Read full review
    Salesforce
    • It made the job more efficient for staff so they can spend time doing other tasks rather than configuring and maintaining Salesforce Starter.
    Incentivized
    Read full review
    ScreenShots

    D&B Optimizer Screenshots

    Screenshot of Ensure your data is clean, complete and actionable before integrating into your CRM & Marketing Automation Platform (MAP) systems.Screenshot of Enrich and augment your data sets with specialized information to better target your customers and prospects.Screenshot of Connect clean and enriched data into your CRM or Marketing Automation Platform (MAP) systems for immediate activation.Screenshot of Once your target audiences are established, source new, high-quality companies and contacts for your online and offline activation.Screenshot of Search your CRM universe and the Dun & Bradstreet Data Cloud before creating a new account record, preventing record duplication.Screenshot of Ensure corporate relationships and hierarchies are reflected in your account records, allowing you to drive a robust ABM strategy.

    Salesforce Starter Screenshots

    Product screenshotProduct screenshotProduct screenshotProduct screenshot