Dotdigital is a Marketing Automation platform for building automated customer journeys, managing customer data, and coordinating personalized campaigns across email, SMS, MMS, WhatsApp, mobile push, web, advertising, and retargeting channels. Its Cross-Channel Campaign Management capabilities help marketing teams plan, execute, and analyze campaigns across customer touchpoints.
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Intellimize
Score6 out of 10
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Intellimize automatically optimizes websites to drive revenue and customer acquisition. The company’s AI dynamically personalizes mobile and desktop websites for each unique visitor in real time.
DotDigital has a drag-and-drop email builder and many good templates. Using automation, I was able to send out emails with ease. During the onboarding process, you will also be able to speak with real people. We use it to create modern and engaging emails for customers, whether abandoned cart or post-purchase. It has excellent reporting modules, but it lacks a few fundamentals, which can be frustrating. As a whole, the partnership has been a success so far.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Intellimize has done a great job of targeting our highest trafficked pages. For a demand generation organization it helps provide a lot value for places like the homepage or various high value funnels. Where Intellimize falls short is where we have a specific technology stack that often causes issues for us being able to run tests at scale because some experiments break or fail to run. Please do yourself a favor and evaluate this tool with your development team before purchasing. Single Page Applications do have re-rendering issues given some experiments which lead to run-time issues that need to be heavily QA'd before launch. For teams that are ecommerce or have a typical technology stack (e.g. wordpress and static pages), then Intellimize will probably work without any issues.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
CSM and Engineering resources are available with Intellimize and allows us to spend more time thinking about new ideas to implement.
AI/Machine Learning allows winning personalizations to continually run or switch between variants for users that may convert better based on firmographic data
The CSM is a wonderful collaborator and acts as a liaison between Intellimize's engineering team. With their help, I am able to better refine my own testing roadmap.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
QA of larger tests that require heavier engineering effort can often run longer than a week and can block the already limited number of tests you can run
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
DotDigital is not difficult to use, however, the user interface could use some optimization. There are certain elements that can be challenging to find, and the menus are not always intuitive. However, the tool makes up for that with easy to use features, like creating segments, and allowing many rules to specify these particular groups.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
DotDigital's platform is simple to use for essential email marketing campaigns. Setting up Programs (action-driven automation) is simple. It gives you the ability to design stunning campaigns with a wide range of customizability. To better understand our customer base, it analyzes each email sent out. In every situation, the support team has been responsive and helpful.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Intellimize is a league above products like VWO and Google Optimize. Simply having the support from an external engineering team gives your web team the freedom and bandwidth to do more. The level of support for Google Optimize is entirely limited, especially if you're using the free version of that product, and I am skeptical of paying Google for the paid version of it since the largest value of the paid version of Optimize, is to simply run more tests. VWO has amazing heatmap and reporting, but severely lacks any Machine Learning or firmographic data. While their support is exceptional, it's not the same as having a dedicated CSM to help plan a roadmap. It's also helpful to note that VWO, Google Optimize, and Intellimize have issues with single page applications. Static websites are likely to run entirely fine without issue.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
