Dotdigital vs. MoEngage

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Dotdigital
Score 8.5 out of 10
N/A
Dotdigital is a customer engagement platform that helps digital marketers and developers deliver communications across the customer journey. It uses customer data to drive engagement, conversion, and loyalty for brands as they grow and scale. The platform connects first party data across systems to surface insights and automate predictive cross-channel messages.N/A
MoEngage
Score 6.9 out of 10
N/A
MoEngage is an insights-led customer engagement platform, that empowers marketers and product owners with AI-driven insights and the ability to instantly turn those insights into cross-channel experiences.N/A
Pricing
DotdigitalMoEngage
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
DotdigitalMoEngage
Free Trial
YesYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup fee$1,000
Additional Details
More Pricing Information
Community Pulse
DotdigitalMoEngage
Best Alternatives
DotdigitalMoEngage
Small Businesses
Simplify360
Simplify360
Score 7.8 out of 10
Mautic
Mautic
Score 9.9 out of 10
Medium-sized Companies
Dialpad Support
Dialpad Support
Score 9.1 out of 10
The Trade Desk
The Trade Desk
Score 9.0 out of 10
Enterprises
Verint Community
Verint Community
Score 9.8 out of 10
Criteo Commerce Growth
Criteo Commerce Growth
Score 8.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
DotdigitalMoEngage
Likelihood to Recommend
8.0
(6 ratings)
8.8
(2 ratings)
Likelihood to Renew
-
(0 ratings)
2.0
(1 ratings)
Usability
7.4
(5 ratings)
-
(0 ratings)
Support Rating
-
(0 ratings)
8.0
(1 ratings)
User Testimonials
DotdigitalMoEngage
Likelihood to Recommend
dotdigital EMEA Limited
DotDigital has a drag-and-drop email builder and many good templates. Using automation, I was able to send out emails with ease. During the onboarding process, you will also be able to speak with real people. We use it to create modern and engaging emails for customers, whether abandoned cart or post-purchase. It has excellent reporting modules, but it lacks a few fundamentals, which can be frustrating. As a whole, the partnership has been a success so far.
Read full review
MoEngage
MoEngage is well suited for all tech-enabled businesses, as then one can integrate all the possible events or relevant metrics, push them on MoEngage, and then make meaningful insights out of that, and--most importantly--use those for improving their customer engagement. It's probably not suited for offline-only businesses, stores, etc.
Read full review
Pros
dotdigital EMEA Limited
  • Email Campaigns are simple and easy to crease
  • We use the SMS to alert our customers to any technical issues
  • Good support from account managers
Read full review
MoEngage
  • Basic use cases of Push Notifcation and Email enablement
  • Scheduling certain events with an API, as we have more APIs it's become very useful
Read full review
Cons
dotdigital EMEA Limited
  • API limits: There is a hardcoded limit on how many API calls you can make per hour, and to raise it, you have to pay.
  • The API set is very limited in general.
  • The API set is very limited in general
Read full review
MoEngage
  • Attribution
  • Onboarding could be faster
Read full review
Likelihood to Renew
dotdigital EMEA Limited
No answers on this topic
MoEngage
Considering the inability to scale and the bad service level provided by MoEngage not sure if the organization will continue with the renew
Read full review
Usability
dotdigital EMEA Limited
DotDigital is not difficult to use, however, the user interface could use some optimization. There are certain elements that can be challenging to find, and the menus are not always intuitive. However, the tool makes up for that with easy to use features, like creating segments, and allowing many rules to specify these particular groups.
Read full review
MoEngage
No answers on this topic
Support Rating
dotdigital EMEA Limited
No answers on this topic
MoEngage
It's good and mostly on-time support. But they have a lot of demand, hence at times, they take some time to get back to us. Overall, they know their game and most of the people we spoke with knew their domain very well.
Read full review
Alternatives Considered
dotdigital EMEA Limited
DotDigital's platform is simple to use for essential email marketing campaigns. Setting up Programs (action-driven automation) is simple. It gives you the ability to design stunning campaigns with a wide range of customizability. To better understand our customer base, it analyzes each email sent out. In every situation, the support team has been responsive and helpful.
Read full review
MoEngage
Haven't evaluated other tools because back then there is urgent need and expected that they could provide on of the best quality service but in fact when being pushed for the scale for the growth of the company, it seems that MoEngage team is not able to cope up with the speed.
Read full review
Return on Investment
dotdigital EMEA Limited
  • Maintenance costs due to integration limits.
  • API tiers (now formalized in the documentation) were discovered after the initial purchase, so there are more recurring costs.
  • In general, a raise of costs in the IT compartment, while it can benefit marketing.
Read full review
MoEngage
  • It has increased our customer retention.
  • Improved average revenue per user through cross-sell campaigns
  • It has helped us make faster decisions through real-time analytics.
Read full review
ScreenShots

MoEngage Screenshots

Screenshot of Insights and action on the same screen - Once user data is analyzed, a new campaign can be started without going to a new tab/page.Screenshot of Predictive Segmentation based on RFM Analysis - In addition to user-defined segments, MoEngage comes with predictive segments based on RFM ( Recency, Frequency and Monetary) Analysis. This splits users into segments like 'Potential Loyalists' and 'About to Sleep', so relevant campaigns can be run to convert them.