Dovetail vs. Optimal Workshop

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Dovetail
ScoreĀ 8.2Ā outĀ ofĀ 10
N/A
Dovetail, headquartered in Sydney, aims to enable the world to create better products and services through deep customer understanding. Dovetail states they empower 45,000+ people, from agencies to universities to Fortune 100 companies, to make sense of their customer research in one collaborative research platform.
$0
Optimal Workshop
ScoreĀ 8.0Ā outĀ ofĀ 10
N/A
Optimal Workshop, a company in New Zealand, offers their suite of user research tools on a subscription basis, including the Treejack information architecture tool, OptimalSort card sorting test, Chalkmark first-click testing, and other tools.
$191
per month per user
Pricing
DovetailOptimal Workshop
Editions & Modules
Free
$0
Professional
$29
per month (billed annually)
Enterprise
Contact Sales
per year
Team
$191
per month per user
Individual
$208
per month per user
Offerings
Pricing Offerings
DovetailOptimal Workshop
Free Trial
NoNo
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Detailsā€”These prices are based per user, per month billed annually. For 10 users or more, please contact us directly for a quote.
More Pricing Information
Community Pulse
DovetailOptimal Workshop
Top Pros

No answers on this topic

Top Cons

No answers on this topic

Best Alternatives
DovetailOptimal Workshop
Small Businesses
Smartlook
Smartlook
ScoreĀ 8.5Ā outĀ ofĀ 10
Smartlook
Smartlook
ScoreĀ 8.5Ā outĀ ofĀ 10
Medium-sized Companies
Optimizely Web Experimentation
Optimizely Web Experimentation
ScoreĀ 8.7Ā outĀ ofĀ 10
Optimizely Web Experimentation
Optimizely Web Experimentation
ScoreĀ 8.7Ā outĀ ofĀ 10
Enterprises
Optimizely Web Experimentation
Optimizely Web Experimentation
ScoreĀ 8.7Ā outĀ ofĀ 10
Optimizely Web Experimentation
Optimizely Web Experimentation
ScoreĀ 8.7Ā outĀ ofĀ 10
All AlternativesView all alternativesView all alternatives
User Ratings
DovetailOptimal Workshop
Likelihood to Recommend
6.0
(1 ratings)
7.7
(10 ratings)
Usability
-
(0 ratings)
10.0
(1 ratings)
Support Rating
-
(0 ratings)
8.9
(3 ratings)
User Testimonials
DovetailOptimal Workshop
Likelihood to Recommend
Dovetail Research Pty. Ltd.
Dovetail gives an easy starting point to new starters so they can get the concept of why our product has been built/evolved to how it currently is. Get direct customer feedback to answer many of those early common questions and even shortcut the 'why don't we' thinking that every new hire has, We also used Dovetail as a way to share high-value reference customer interviews and testimonials to demonstrate our product-market fit and techs capacity to investors during the Due Diligence process for obtaining external funding
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Optimal Workshop
Optimal Workshop is great for UX testing for those with a budget to do so. This may be a little on the expensive side for smaller businesses, but definitely not anything crazy expensive. The insights that you get out of these tests are invaluable and can be the difference between launching a site and succeeding/failing.
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Pros
Dovetail Research Pty. Ltd.
  • Grouping projects
  • Content repository
  • Sharing user feedback with external organisations
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Optimal Workshop
  • The user interface is quite user friendly
  • Variety of tests
  • Access and variety of help on how to run tests, as well as educational information on which tests to run for your use case
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Cons
Dovetail Research Pty. Ltd.
  • Make access possible per project rather than whole account
  • Embedded video is often choppy
  • Transcribe software is behind new (free) AI tools in market
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Optimal Workshop
  • The recruitment panelists are not professional, nor do they take the tasks seriously. You are going to get a lot of bad data.
  • They are HQ'd outside the US and must have a small team because the customer service is the absolute WORST I've experienced in their industry.
  • They pride themselves on documentation, but when they fail to document something they blame the customer for the mistake.
  • There are way too many limitations with the tool after you launch, limited integrations, and poor survey questionnaire options. The tool itself is far too basic for most sites, especially B2B.
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Usability
Dovetail Research Pty. Ltd.
No answers on this topic
Optimal Workshop
Excellent and easy platform to use. Easy to onboard new members of the team. Easy to set up tests and follow number of participants performing the test. Easy to plug into other platforms to record participants. Excellent reporting. Easy to share reports with stakeholders. Easy to recruit through platform, however the quality of participants can be better.
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Support Rating
Dovetail Research Pty. Ltd.
No answers on this topic
Optimal Workshop
The support has been good. No complaints. I have not needed to contact support more than 1-2 times when I was first getting set up, because the tools work well and are pretty straight forward. They do have good documentation
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Alternatives Considered
Dovetail Research Pty. Ltd.
No answers on this topic
Optimal Workshop
For the price as it is very convenient for first-time beginners, its intuitiveness both for the one who is designing the activities and for those who have to interact with them. The fact that it collects and gathers the data into insights of the overall responses collected by all users.
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Return on Investment
Dovetail Research Pty. Ltd.
  • Saved us 10+ hours of DD work during fundraise
  • saves a good 15+ hour per new staff member onboard of current team time
  • quality of life vs having multiple google drives that nobody will look at
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Optimal Workshop
  • Optimal Workshop has had a positive impact on investigating information architecture on several websites.
  • Optimal Workshop has helped investigated the labeling on several websites.
  • Optimal Workshop has also support in the investigation of UX in navigations.
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ScreenShots