Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Drupal
Score 7.0 out of 10
N/A
Drupal is a free, open-source content management system written in PHP that competes primarily with Joomla and Plone. The standard release of Drupal, known as Drupal core, contains basic features such as account and menu management, RSS feeds, page layout customization, and system administration.N/A
Optimizely One
Score 7.4 out of 10
N/A
Optimizely One is a digital experience platform, helping marketing and product teams accelerate digital growth, powering the marketing and digital lifecycle from planning to analysis through a unified workflow. Optimizely One accelerates every step of the process with embedded AI.N/A
Umbraco CMS
Score 6.7 out of 10
N/A
Umbraco is an open-source .NET Core CMS with over 700,000 active installs worldwide and with more than 200,000 active community members. It was first released on February 16th, 2005, and is still to this day an open-source project backed by a commercial company. To ensure Umbraco is always running the latest technology, the company has aligned with Microsoft's .NET release schedule to always have the Umbraco CMS…
$0
Pricing
DrupalOptimizely OneUmbraco CMS
Editions & Modules
No answers on this topic
No answers on this topic
Umbraco Free
$0
Umbraco Starter
$53
per month
Umbraco Standard
$320
per month
Umbraco Professional
$860
per month
Umbraco Cloud Enterprise
Custom Pricing
per month
Offerings
Pricing Offerings
DrupalOptimizely OneUmbraco CMS
Free Trial
NoNoNo
Free/Freemium Version
NoNoYes
Premium Consulting/Integration Services
NoYesYes
Entry-level Setup FeeNo setup feeOptionalNo setup fee
Additional DetailsThe Umbraco CMS and all of its core features are the same across all plans.
More Pricing Information
Community Pulse
DrupalOptimizely OneUmbraco CMS
Considered Multiple Products
Drupal
Chose Drupal
In my mind, Drupal and WordPress are the top open source CMSes, and I rarely recommend not going with an open source CMS. WordPress can be great, especially for single developers, but I find that the code structure and extensibility of Drupal makes it superior for many use …
Chose Drupal
Drupal is not as powerful, extensible, or easy to use as Sitecore, but it is free, whereas Sitecore can be quite expensive. It offers a similar service as Umbraco, but from a PHP codebase. For clients that need a free CMS system, it is the clear choice for those with a PHP …
Optimizely One

No answer on this topic

Umbraco CMS
Chose Umbraco CMS
Umbraco provides the best bang-for-the-buck CMS option on a .NET platform for those that cannot afford Sitecore. It is much friendlier to use than Ektron, is free to use, has commercial grade plugins that are not overly expensive, and provides the functionality that most …
Chose Umbraco CMS
Umbraco's templating is far superior than WordPress, Drupal and Joomla, but it's update process is WAY behind those platforms. The release schedule of Umbraco is way to often and most releases are to fix something missed in the previous release and not an improvement or new …
Chose Umbraco CMS
There is not really an alternative when it comes to CMS based on ASP.Net (MVC4 with Razor). There are a few frameworks, like Booststrap; however framework is not content management system.
I will compare it to Drupal, because the second one is well known. Against Drupal, …
Features
DrupalOptimizely OneUmbraco CMS
Security
Comparison of Security features of Product A and Product B
Drupal
8.1
74 Ratings
1% below category average
Optimizely One
-
Ratings
Umbraco CMS
9.0
12 Ratings
9% above category average
Role-based user permissions8.174 Ratings00 Ratings9.012 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Drupal
7.6
69 Ratings
2% below category average
Optimizely One
-
Ratings
Umbraco CMS
8.5
11 Ratings
9% above category average
API7.264 Ratings00 Ratings8.010 Ratings
Internationalization / multi-language8.160 Ratings00 Ratings9.010 Ratings
Web Content Creation
Comparison of Web Content Creation features of Product A and Product B
Drupal
6.5
78 Ratings
18% below category average
Optimizely One
-
Ratings
Umbraco CMS
8.0
12 Ratings
3% above category average
WYSIWYG editor6.171 Ratings00 Ratings10.012 Ratings
Code quality / cleanliness8.175 Ratings00 Ratings10.012 Ratings
Admin section6.878 Ratings00 Ratings7.012 Ratings
Page templates5.577 Ratings00 Ratings8.012 Ratings
Library of website themes5.468 Ratings00 Ratings6.011 Ratings
Mobile optimization / responsive design6.572 Ratings00 Ratings6.011 Ratings
Publishing workflow6.876 Ratings00 Ratings10.012 Ratings
Form generator6.372 Ratings00 Ratings7.010 Ratings
Web Content Management
Comparison of Web Content Management features of Product A and Product B
Drupal
6.5
77 Ratings
13% below category average
Optimizely One
-
Ratings
Umbraco CMS
7.2
12 Ratings
3% below category average
Content taxonomy6.971 Ratings00 Ratings6.012 Ratings
SEO support6.272 Ratings00 Ratings10.011 Ratings
Bulk management6.367 Ratings00 Ratings7.09 Ratings
Availability / breadth of extensions6.570 Ratings00 Ratings7.011 Ratings
Community / comment management6.569 Ratings00 Ratings6.011 Ratings
Best Alternatives
DrupalOptimizely OneUmbraco CMS
Small Businesses
ManageWP
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Score 10.0 out of 10
Bloomreach - The Agentic Platform for Personalization
Bloomreach - The Agentic Platform for Personalization
Score 8.9 out of 10
ManageWP
ManageWP
Score 10.0 out of 10
Medium-sized Companies
RWS Tridion Sites
RWS Tridion Sites
Score 9.0 out of 10
RWS Tridion Sites
RWS Tridion Sites
Score 9.0 out of 10
RWS Tridion Sites
RWS Tridion Sites
Score 9.0 out of 10
Enterprises
RWS Tridion Sites
RWS Tridion Sites
Score 9.0 out of 10
RWS Tridion Sites
RWS Tridion Sites
Score 9.0 out of 10
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User Ratings
DrupalOptimizely OneUmbraco CMS
Likelihood to Recommend
6.0
(84 ratings)
9.0
(1 ratings)
6.0
(12 ratings)
Likelihood to Renew
1.0
(19 ratings)
-
(0 ratings)
-
(0 ratings)
Usability
6.6
(18 ratings)
-
(0 ratings)
8.0
(2 ratings)
Availability
9.7
(3 ratings)
-
(0 ratings)
7.0
(1 ratings)
Performance
8.9
(2 ratings)
-
(0 ratings)
3.0
(1 ratings)
Support Rating
1.0
(5 ratings)
-
(0 ratings)
2.0
(1 ratings)
In-Person Training
8.0
(1 ratings)
-
(0 ratings)
-
(0 ratings)
Online Training
6.0
(2 ratings)
-
(0 ratings)
3.0
(1 ratings)
Implementation Rating
5.1
(4 ratings)
-
(0 ratings)
7.0
(1 ratings)
Ease of integration
9.0
(1 ratings)
-
(0 ratings)
-
(0 ratings)
Product Scalability
8.0
(2 ratings)
-
(0 ratings)
4.0
(1 ratings)
User Testimonials
DrupalOptimizely OneUmbraco CMS
Likelihood to Recommend
Open Source
If you want to set up a basic Not For Profit (NFP) Membership system and content base, Word Press is easier than Drupal. However, if you have specific needs that require a fair bit of customisation then Drupal is the best CRM available. If the webmaster is confident with PHP and SQL, Drupal allows a lot of creativity.
Read full review
Optimizely
It is well suited for heavy-duty A/B testing where management would like to see and quantitatively determine the effect of a change. It is not so efficient to try for a single page simple form, except when the form is part of a larger workflow. The security model is not very well understood, including RBAC and protection against injection attacks.
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Umbraco
Umbraco CMS is the perfect tool for a company that is looking to keep their website updated. The simple to use tools and templates means updating and creating new pages is easy. The WYSIWYG editor is a nice feature, however, for accessibility, there should be some more guidance on what is suitable to be used on the CMS.
Read full review
Pros
Open Source
  • Drag and drop functionality is easy to use
  • Easy to switch between straight text and HTML content
  • Ability to easily have multiple environments so that pages can be built in b/c-stage before they are approved and published
  • Solid user experience where it's clear how to navigate the platform
Read full review
Optimizely
  • Provides quicker release cycle for the way the product cards should be displayed.
  • Provides feedback for new product introduction and how it'll be perceived.
  • Allows rapid blackout from user experience changes that alters traffic flow.
Read full review
Umbraco
  • Quick to learn. For most if cases, developer needs to know Razor coding.
  • Doesn't require back-end programming.
  • Has build in users management (developers, content managers) and members management consoles (users of the site).
  • Clear admin tool (especially in version 7)
  • Fast.
  • Creating code from scratch, so it is easier to create clean code.
Read full review
Cons
Open Source
  • This is not an easy CMS to work with if you don't have a good understanding of website development. It isn't "plug-and-play" like Wordpress or Shopify.
  • Over time, doing major updates to the system can be taxing, especially if you aren't well-versed enough in doing system updates in line with your "child" theme and code.
  • The CMS can become somewhat cumbersome with server resources if not carefully optimized while you build and customize it to your liking.
Read full review
Optimizely
  • Can use better interface for managing test, including scheduling and notification.
  • Feels too heavy for simple projects, though this isn't a factor once past the PoC stage.
  • Notification on various aspects can be made more powerful and granular if such a need arise.
Read full review
Umbraco
  • Speed for older sites - Umbraco content can load slowly if you have thousands of pages of content. Of course, this would not be a problem for simpler websites
  • Complexity - since the product is free out-of-the-box, it will take technical expertise to get Umbraco setup properly
Read full review
Likelihood to Renew
Open Source
The time and money invested into this platform were too great to discontinue it at this point. I'm sure it will be in use for a while. We have also spent time training many employees how to use it. All of these things add up to quite an investment in the product. Lastly, it basically fulfills what we need our intranet site to do.
Read full review
Optimizely
No answers on this topic
Umbraco
No answers on this topic
Usability
Open Source
As a team, we found Drupal to be highly customizable and flexible, allowing our development team to go to great lengths to develop desired functionalities. It can be used as a solution for all types of web projects. It comes with a robust admin interface that provides greater flexibility once the user gets acquainted with the system.
Read full review
Optimizely
No answers on this topic
Umbraco
Umbraco CMS effectively addresses enterprise content management needs. It's quite mature .NET based CMS, standing out as a leader among its competitors. Websites built with Umbraco are blazing fast. Extensive customization capabilities, and user-friendly content publishing interface makes it an ideal choice for businesses looking for a mature CMS solution.
Read full review
Reliability and Availability
Open Source
Drupal itself does not tend to have bugs that cause sporadic outages. When deployed on a well-configured LAMP stack, deployment and maintenance problems are minimal, and in general no exotic tuning or configuration is required. For highest uptime, putting a caching proxy like Varnish in front of Drupal (or a CDN that supports dynamic applications).
Read full review
Optimizely
No answers on this topic
Umbraco
Occasionally, errors will appear in the admin that make it impossible to work without developer support.
Read full review
Performance
Open Source
Drupal page loads can be slow, as a great many database calls may be required to generate a page. It is highly recommended to use caching systems, both built-in and external to lessen such database loads and improve performance. I haven't had any problems with behind-the-scenes integrations with external systems.
Read full review
Optimizely
No answers on this topic
Umbraco
Working in the admin panel (adding / reviewing / editing content) is very slow. The public facing site speed is dependent on what the pages are doing and how well the code was written (whether it is optimized for speed).
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Support Rating
Open Source
As noted earlier, the support of the community can be rather variable, with some modules attracting more attraction and action in their issue queues, but overall, the development community for Drupal is second to none. It probably the single greatest aspect of being involved in this open-source project.
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Optimizely
No answers on this topic
Umbraco
Support for Umbraco-owned paid plugins is nonexistent.
Read full review
In-Person Training
Open Source
I was part of the team that conducted the training. Our training was fine, but we could have been better informed on Drupal before we started providing it. If we did not have answers to tough questions, we had more technical staff we could consult with. We did provide hands-on practice time for the learners, which I would always recommend. That is where the best learning occurred.
Read full review
Optimizely
No answers on this topic
Umbraco
No answers on this topic
Online Training
Open Source
The on-line training was not as ideal as the face-to-face training. It was done remotely and only allowed for the trainers to present information to the learners and demonstrate the platform online. There was not a good way to allow for the learners to practice, ask questions and have them answered all in the same session.
Read full review
Optimizely
No answers on this topic
Umbraco
Online training is often based on older versions of the platform. So, you'll have to fill in the gaps on your own.
Read full review
Implementation Rating
Open Source
Plan ahead as much you can. You really need to know how to build what you want with the modules available to you, or that you might need to code yourself, in order to make the best use of Drupal. I recommend you analyze the most technically difficult workflows and other aspects of your implementation, and try building some test versions of those first. Get feedback from stakeholders early and often, because you can easily find yourself in a situation where your implementation does 90% of what you want, but, due to something you didn't plan for, foresee, or know about, there's no feasible way to get past the last 10%
Read full review
Optimizely
No answers on this topic
Umbraco
Spend the time to wireframe the content structure prior to diving in. This helps speed the process of implementation and it serves as documentation for end users.
Read full review
Alternatives Considered
Open Source
Drupal can be more complex to learn, but it offers a much wider range of applications. Drupal’s front and backend can be customized from design to functionality to allow for a wide range of uses. If someone wants to create something more complex than a simple site or blog, Drupal can be an amazing asset to have at hand.
Read full review
Optimizely
There is a big difference between the two: Google Optimize uses Bayesian analysis while Optimizely uses Frequenting. There is a risk of counting multiple visits. Google Optimize data isn't available instantly (if I remember correctly). Optimizely's analyses dashboard is a lot richer and offers a better experience, though it may get intimidating.
Read full review
Umbraco
Umbraco's templating is far superior than WordPress, Drupal and Joomla, but it's update process is WAY behind those platforms. The release schedule of Umbraco is way to often and most releases are to fix something missed in the previous release and not an improvement or new feature of the CMS
Read full review
Scalability
Open Source
Drupal is well known to be scalable, although it requires solid knowledge of MySQL best practices, caching mechanisms, and other server-level best practices. I have never personally dealt with an especially large site, so I can speak well to the issues associated with Drupal scaling.
Read full review
Optimizely
No answers on this topic
Umbraco
Without significant development, the product does not scale well.
Read full review
Return on Investment
Open Source
  • Given the endless possibilities that Drupal can have, we tend to have great support going on when we get a website launched
  • It has become much much faster and easier for us to launch a new project due to reusability
  • Configuration management in Drupal helps greatly with CI/CD, saves us costs
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Optimizely
  • Almost immediate payoff in terms of the benefit.
  • Easy to justify the TTM benefits to upper management.
  • Still somewhat hard to justify ROI, though this is not my expertise.
Read full review
Umbraco
  • Has helped us to create more engaging pages that push people to complete the online forms
  • We have seen more people buy from us since we launched our new look website
  • We can easily update the content without waiting for the development team to make changes
Read full review
ScreenShots

Optimizely One Screenshots

Screenshot of admin centerScreenshot of an Optimizely Content Management System content previewScreenshot of the integrations app directoryScreenshot of the reporting dashboardScreenshot of the Content Management System Visual Builder, used to create and edit dynamic experiences in the Visual Builder, no coding required.Screenshot of Content Marketing Platform Calendar: Gain full visibility into planned and scheduled content and campaigns with the ability to save and share views.

Umbraco CMS Screenshots

Screenshot of Umbraco 8 backoffice UIScreenshot of Umbraco 8 side by side multilingual editingScreenshot of Umbraco 8 Content AppsScreenshot of Umbraco Cloud project overviewScreenshot of Umbraco Cloud environment overview